Post on 18-Dec-2015
Welcome• What is it, why use it and why Engaging
Networks?
• The P2P journey
• How it works in Engaging Networks
• Examples
Peer-to-peer• Supporters → fundraisers• Many individual fundraising pages• Family, friends, colleagues, societies• Variety of contexts
• Your fundraising events, e.g. marathon• Personal event, e.g. give up your birthday• Standing donations – donation form on own blog,
website, facebook page• Charity-driven or fundraiser-driven
Why?Fundraiser
Donate
Fundraiser
Donate
Fundraiser
Donate
Fundraiser
Donate
You
Donor
Donor
Donor
Donor
Donor
Donor
Donor
Donor
Donor
Donor
Why?• Reach and scale• Power of...
• Word of mouth• Influence• Personal
• Your relationship with your supporters• Empowerment• Brand, membership• Part of their own blog, site and personal interactions
• Supporter acquisition via their own friends and family
What do I need?• Fundraiser registration / login• Fundraiser admin area• Donation page• Page search• Display widgets• Social sharing• Automated email
communication - triggers• Reporting
How does it work in Engaging Networks?
Peer-to-peer campaign
RegistrationWidget
DonationWidget
HTMLTemplate Theme
Why Engaging Networks?• Similar systems: microsite with limited branding - navigation menu,
structure, credit card payment all clearly third party
• Brand experience
• Your styling – HTML template, theme
• Part of your site
“Analysis of cumulative giving through charity websites powered by Network for Good shows the giving experience has a significant impact on donations: Donors who gave through pages branded by the charity started at a higher level ($187) and increased more (to $279) than those who gave through generic pages ($163, rising to only $202). That’s 38% more.”
source: Network for Good (2010)
Why Engaging Networks?• You have control
• Add custom fields and questions e.g. T-shirt size• Languages• Integrated payment, not 3rd party page
• Integrated with wider fundraising• Donations direct to your gateway• Donor data saved to your supporter record• Seamless integration with mailing list, broadcast
email, triggers