Script / Timings• Intro / Agenda overview (5 min)

– Brett acts as Emcee, says hello and welcome, introduces Jordan

• How social media can benefit you (5 min)– Viral marketing inexpensive way to “spread the

word”– Sense of community / networking at event means

more renewals

• Twitter (10 min)– What is it– Seesmic Desktop

• Monitor Multiple Twitter Accounts• Saved searches

– Hootsuite• Scheduled tweets• Monitor click-throughs

• Pathable + Certain (20 min)– What is Pathable– Demo

• Register for Certain event, get e-mail from Pathable• Profiles: Complete profile, see recommendations,

tweets / feeds, Twitter friends, schedule• Building connections: Search for tags, Tag-based

conversations• Schedule: View conference schedule, build personal

schedule, synch with Outlook, download session materials

• Mobile: View iPhone version• Community continues• Host tools / Certain integration

• Q & A (5 min)

If Enhancing the

Attendee Experience Using Social Media

Today’s AgendaToday’s Agenda

• Why Bother?• Social Media Tools

– Twitter– Hootsuite– Pathable + Certain

• Q & A

Viral MarketingViral Marketing

Viral MarketingViral Marketing

Community AttachmentCommunity Attachment

Attendees want to networkAttendees want to network

More networking means renewalsMore networking means renewals

New people met

Meeting people is HARDMeeting people is HARD

Your ToolboxYour Toolbox

• E-mail• Your web site• Blogs• Twitter• LinkedIn / Facebook• Pathable

TwitterTwitter

• Send and receive short messages to “followers”• A “tweet” is a short (140 char) message sent to

anyone listening• “Follower” is anyone

who has signed up to listen to you

TwitterTwitter

A typical tweetA typical tweet

Type your tweet hereType your tweet here

HootsuiteHootsuite

DemoDemo

Hash TagHash Tag

• Short way to mark messages as relevant to a topic or event– #wec09 – MPI’s WEC 2009 conference– #sxsw – South by Southwest festival– #MD10 – MPI’s MeetDifferent 2010– #mpi – MPI– #eventprofs – Relevant to event professionals

• No “official” list (but check hashtags.org)

Hash Tag ExampleHash Tag Example

Applying Twitter to the EventPromotion

Applying Twitter to the EventPromotion

Applying Twitter to the EventCustomer Service

Applying Twitter to the EventCustomer Service

Applying Twitter to the EventBroadcasting

Applying Twitter to the EventBroadcasting

• Examples– Keynote beginning– Open seats in the back– Summarize activity for those who can’t attend

PathablePathable

DemoDemo

Get StartedGet Started

• Twitter: twitter.com• Seesmic: seesmic.com• Tweetdeck: tweetdeck.com• Hootsuite: hootsuite.com

• Pathable: – pathable.com– Doug Schulze - doug@pathable.com / 866 809.0252 x706– Mention Certain Webinar