Post on 09-May-2015
description
Speakers:
Can you Live without Marketing Automation?
Why Integrated Marketing Automation is a Must
Mathew Sweezey
What is ahead
A little about me
Marketing, like it was 1999
The Smartest man in 1999
The Real World
Apprenda: A Marketing Automation Success Story
Mathew Sweezey
Director of Sales, Pardot
Europe
Jesse
Me
Prince:He recorded
“Party like its 1999”
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el
Silo ToolsSalesforce 1999
Em
ail
Websi
te
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el
Silo Tools
CR
M
Number of
Leads
ROMI
“Jockey” “Spreadsheet”
Lead A
Lead B
Exc
elForm = Lead
Trying to create these would invoke another type of "Four Letter” word in 1999
“This is not a lead”
The Lead Black hole
Silo Tools
1999
Smartest
Man in
1999
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el
Content
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el
Silo ToolsWoof Woof
Marketing AutomationIn 1999
Silo Tools
2011
Silo Tools
Marketing
Automatio
n
It’s what happens when your CRM, Email, and Website are all in one house
Exc
el
Salesforce.com 2011
Exc
el
Big Brother Tracking
Exc
el
Lead Scoring
Silo Tools
Cold Leads In
MQL Out
Sales now bows to your Greatness
Exc
el
Automatic ROI Tracking
Thinks you deserve a Promotion
So Jealous!
Exc
el
Silo Tools
Exc
el
Silo Tools
Form Submission
Salesforce.com
Auto-responder Email
Exc
el
Silo Tools
Marketing Team of 2
Salesforce.com+
Marketing Automation
Exc
el
Silo Tools
40 300Leads per month
Exc
el
Silo Tools
Sales connects with 1 in 4 MQLs instead of 1 in 18
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el
Silo Tools
www2.Pardot.com/dreamforce2011
Mathew Sweezey
Mathew.sweezey@pardot.com
@msweezey