PANIC BUTTON

Presented ByKapil Kumar Vashishth

(ID: 1408840)

New Arrivals to NZ

Tourists – 2.5 Million Annually International Students – 50000 Annually in

Auckland. New Immigrants – 50000 Annually

Where to go, What to Do?

This is where the Panic Button

comes in:

Accommodation

Doctor – Health Services

Searching Suitable Accommodation

List of Doctors, addresses, Contact details.Pharmacies.Emergency Services.

Local Transport SystemLocal Bus/Train/Ferry Service : WWW.MAXX.CO.NZTaxi ServicesShuttle Services

Super MarketsBig Retail Stores like The Warehouse & CountdownSpecific Retail Stores like Asian Grocery ShopsRestaurants

Target Customer Segment

TouristsImmigrantsInternational StudentsLocals at a later stage.

Value PropositionConvenienceTime SavingUp to dateReliableAccessibility

Monetization(A) Revenue

Immigrants 9950 10% of 50K Students Every YearInternational students 14925 15% of 50K Immigrants Every YearTourists 497500 10% of 2.5 Million Visitors Every YearTOTAL 522375

(B) Expenditure Accessibility 15000 App design and development 50000 Database trawling 50000 Distribution, Promotion & Events 100000 Paid to Apple (25% of sales) 130594 Up to date 20000 TOTAL 365594 Income (A-B) 156781

Downloads Expected: 262500@1.99 each Per Year

Marketing PlanPromotion on Airports, Train Stations and Bus

stops.Universities, Institutes and Colleges. Distribution of information brochuresPromotion on FACEBOOK. Online advertising.

The Work To Be OutsourcedApplication Design and DevelopmentDatabase Trawling.

PlatformAndroid

◦Play Store (Previously known as Google Store).

◦Java & C/C++

iOS for iPhone ◦App Store◦Objective C

Features of a Good ApplicationSolve a unique ProblemServes the NicheUser Friendly

Thank you