Oxford Brookes - Bacchus Lecture

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Web 2.0 and Travel - Challenges and Opportunities. A look at the way the principles of Web 2.0 have changed the travel industry, including distribution, transparency and communication. Lecture given on 24 February 2010.

Transcript of Oxford Brookes - Bacchus Lecture

Web 2.0 and TravelChallenges and Opportunities

Dial-up BROADBAND

Few-to-ManyPublishing

MANY-TO-MANYPUBLISHING

Web As Product WEB AS PLATFORM

TRANSPARENCY EMPOWERMENT

DISTRIBUTION COMMUNITY

TRANSPARENCY Data

TRANSPARENCY Data

TRANSPARENCY Reputation

TRANSPARENCY Reputation

TRANSPARENCY Reputation

DISTRIBUTION Products

DISTRIBUTION Products

DISTRIBUTION Marketing

DISTRIBUTION Marketing

DISTRIBUTION Mashups

COMMUNITY Social Media

COMMUNITY Social Media

COMMUNITY Collaboration

COMMUNITY Collaboration

EMPOWERMENT Publishing

EMPOWERMENT Decision Making

STRATEGIC MASHUP

STRATEGIC MASHUP

Kevin May

Mail: kevin@tnooz.com

Skype: kmayuk

Twitter: @kevinlukemay

Web: www.tnooz.com