Post on 12-May-2015
description
Social Media Overview
Practical Information and Why You Should Care
Kishor Social Media Conference
About the presenters
Debra AskanaseCreative Director and Social Strategist,Community Organizer 2.0
Former nonprofit executive director, program director, business strategist.
Talia KleinDirector of Community and Social Media, Sparkeo.com
Formerly community manager at Metacafe and product manager at several international companies.
All referenced material is stored on Delicious.com http://delicious.com/tag/kishorjeru
Post-presentation resources
http://www.flickr.com/photos/crystaljingsr/3915514724/in/set-72157622354789320/
http://www.flickr.com/photos/crystaljingsr/3915512820/in/set-72157622354789320/
Social Media Is…
A platform for conversationhttp://www.flickr.com/photos/crystaljingsr/3915515536/in/set-72157622354789320/
Encourages group conversation
http://www.flickr.com/photos/crystaljingsr/3915516040/in/set-72157622354789320/
http://www.flickr.com/photos/tierug/3154245590/in/set-72157611999817541/
Utilizes the Power of Weak Ties
http://www.flickr.com/photos/eelssej_/524781662/
Is organic and emergent
http://www.flickr.com/photos/crystaljingsr/3915513242/in/set-72157622354789320/
http://www.flickr.com/photos/kalmirage/1904699001/
Includes viral elements
Communication
Collaboration
Multimedia
Entertainment
Reviews and Opinions
The old way is static
The old way is static
The old way is static
The old way is static
The new way is dynamic
The new way is dynamic
The new way is dynamic
The new way is dynamic
The new way is dynamic
Why should you care about social media?
http://www.flickr.com/photos/maclover/4319538262/
Because, contrary to what your mother told
you to avoid
Everyone’s doing it!
Radio -
First – a bit of history: Number of years to reach 50 million users
Sources: United Nations Cyberschoolbus Document and Mashable
38 years
TV - 13 years Internet - 4 years
Facebook - Added 100 million users in less than 9 months
90% of people trust recommendations by people they know
(Nielsen report, Global Advertising: Consumers Trust Real Friends and Virtual Strangers the Most, 2009
http://www.flickr.com/photos/crystaljingsr/3915515338/in/set-72157622354789320/
(Nielsen report, Global Advertising: Consumers Trust Real Friends and Virtual Strangers the Most, 2009
70% of consumers trust recommendations of
consumers they don’t know
http://www.flickr.com/photos/crystaljingsr/3915515338/in/set-72157622354789320/
Social network and blogging sites are now the 4th most popular activity
online, even ahead of personal email (Nielsen Report, Global Faces and Networked Places, 2009)
Time spent on social networks and blogging sites is growing at over
3 times the rate of overall Internet growth(Nielsen Report, Global Faces and Networked Places, 2009)
(Nielsen Report, Global Faces and Networked Places, 2009)
Consequently, social networks and blogs are taking away from the share
of time held by other sectors
“Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control.” – Rupert Murdoch
Social media is democratizing communications, making it all-to-all
instead of one-to-all
http://www.flickr.com/photos/9359358@N06/2402909122/
2/3 of the GLOBAL population visits social networks
Source: Universal McCann Comparative Study on Social Media Trends, 2008http://www.readwriteweb.com/archives/social_networks_growing_while_other_social_media_sites_stagnate_and_decline.php
Social Media Trends 2006-2008
2/3 of the GLOBAL population visits social networks
http://www.readwriteweb.com/archives/social_networks_growing_while_other_social_media_sites_stagnate_and_decline.php
(Nielsen Report, Global Faces and Networked Places, 2009)
Estimated worldwide audience: 625 million
http://www.flickr.com/photos/lumaxart/2364696515/in/set-72157603545124242/
That’s 1 in 13!
Estimated worldwide audience: 625 million
http://www.flickr.com/photos/lumaxart/2364696515/in/set-72157603545124242/
Social networking continues to lead
http://www.flickr.com/photos/crystaljingsr/3915516172/in/set-72157622354789320/
… while other activities are stagnating
Social media adoption
(Nielsen Report, Led by Facebook, Twitter, Global Time Spent on Social Media Sites up 82% Year over Year, 2010)
Social networking demographics
http://www.emarketer.com/Article.aspx?R=1007484
Social networking demographics
http://www.emarketer.com/Article.aspx?R=1007484
Old news: “If Facebook were a country, it would be the 8th most populated in the world” - Mark Zuckerberg, Facebook Founder, Jan 7, 2009.
Old news: “If Facebook were a country, it would be the 8th most populated in the world” - Mark Zuckerberg, Facebook Founder, Jan 7, 2009.
New news: It’s number 4
http://blogs.forrester.com/groundswell/2008/10/new-2008-social.html
Social technographics ladder of engagement
http://blogs.forrester.com/groundswell/2009/08/social-technology-growth-marches-on-in-2009-led-by-social-network-sites.html
* 93% of Americans believe that a company should have a presence on social media sites
Source: Cone Business in Social Media Study, 2008
* 85% believe that these companies should use these services to interact with consumers
So listen.
And talk.
And listen.
And talk.
And listen.
People are talking about your brand right now. Are you listening?
http://www.flickr.com/photos/crystaljingsr/3914728401/in/set-72157622354789320/
So what should you do?
http://www.flickr.com/photos/crystaljingsr/3915514014/in/set-72157622354789320/
http://www.flickr.com/photos/crystaljingsr/3915512024/in/set-72157622354789320/
Figure out your social media goals
Define a strategy
http://www.flickr.com/photos/crystaljingsr/3914731337/in/set-72157622354789320/
Define your ROI
http://www.flickr.com/photos/crystaljingsr/3915515098/in/set-72157622354789320/
Listen and get into the conversations
http://www.flickr.com/photos/crystaljingsr/3915515846/in/set-72157622354789320/
• Twitter• Twitter Search• Blogs• Technorati• Google Blog Search• Forums• RSS• Google Alerts• Social Mentions
http://www.flickr.com/photos/crystaljingsr/3915515628/in/set-72157622354789320/
Set the conversation free. Don’t try to control it.
Most importantly, DO NOT assumesocial media will solve your problems.
http://www.flickr.com/photos/crystaljingsr/3915515202/in/set-72157622354789320/
Most importantly, DO NOT assumesocial media will solve your problems.
http://www.flickr.com/photos/crystaljingsr/3915515202/in/set-72157622354789320/
It won’t.
Don’t sit back and wait for things to happen.
http://www.flickr.com/photos/crystaljingsr/3914728739/in/set-72157622354789320/
Don’t sit back and wait for things to happen.
http://www.flickr.com/photos/crystaljingsr/3914728739/in/set-72157622354789320/
They won’t.
What social media CAN do:
• Improve customer service• Help retain customers• Increase word of mouth exposure• Reach a large, potentially infinite, audience• Increase transparency
Social media case studies
Conclusion: It doesn’t have to cost a lot of money.
Conclusion: Social media isn’t all about ROI, but financial profit can happen.
Conclusion: Be friendly, real, and honest. A great personality helps.
Social media case studies
http://www.emarketer.com/Article.aspx?R=1006930,
Social media helps businesses succeed
Social media helps businesses succeed
http://www.emarketer.com/Article.aspx?R=1006930,
Social media helps businesses succeed
http://www.emarketer.com/Article.aspx?R=1006930,
Social media helps businesses succeed
Blog YouTube
Facebook Twitter
It’s all connected
Website
Where is social media heading?
http://www.flickr.com/photos/crystaljingsr/3915514588/in/set-72157622354789320/
Universal search is a game changer
Universal search is a game changer
Thank You!debra@communityorganizer20.com @askdebra
talia@sparkeo.com @TalTalK