Overdose logo: slogan

Z u z a n n a

W a l c z a k

Egle Zelvyte

V a l e s k a

L u g i e r yYuriy Kotlomin

J u l i a

S c h i r n i c k

Table of contents

•What are the goals?•Who is the target audience?•Where is the campaign taking

place?• How was the campaign

made?

What

• Big audience

• Triggering content

• Local community

• Earn money

• Maintain editorial independence

Who

• Primary target audience:

people who are young at heart

• Secondary target audience:

similar websites, travelling blogs, etc.

Where

• Online:

interactivity on the home page

engagement with SNS

• Offline:

competition

events

How

- interactivity

• Online presence

• Game and competition

• Still images

• Video

• still

• still

• still

The video

Overdose logo: slogan