Post on 30-Dec-2015
description
OVAL Beijing 2013
TEAMSHUIXIAN
Waterin
Beijing
WHATIs polluting the water?
Oil9000 tons
per year
“Cooking”
eating habits
Fried Foods
4000L water→ 20ml oil
SoapSmallerChemicals
HowTo solve problem?
Soapfor
HopeOilSoap
Recycle
Chemicals
Water
Soap
Eco-friendly
5.52
7.5
.2 .23
.21
1.7
.1.1
.1
.1.1.1 1.4 1.7
3.4
10.5cmSoapfor
Hope
3.4 cm
Small.
Soapfor
Hope
No tight feeling
Eco-friendly
Full of Moisture
Less side-effect
Function
waterSalt
SugarHoney
A weekmixtureHow
To produce
NaOH Oil
Business Model
Restaurant Oil
Customers
Soap
Business Model (Supplier)
5000yuan/ton
Collecting
Business Model (Customer)
Soap for hope
Off-line commercial trucks
Online shopping
Whythis market
SoapMarket20%Green productMid-priced49%
SoapMarket
Brand Non-brandBrandHigh
pricedMid
pricedLow
pricedMid
priced
FemaleTargetAge 25~40
Regular income
categories Sub categories (Price)
example
Brand product
High-end (high quality)
L’OCCITANE
Middle-end 40yuanLow-end Safe Guard
Non brand product
High-end (high quality)
Handmade soap
Mid to Low-end Self-made soap
EnvironmentSociallyresponsibleProducts
New products
Characteristics of our target
Eco-friendly
New
1,967,000 * 0.49 = 963, 830
963, 830 * 0.3 = 289,149 (people)
Market Size
Niche Market
High-end Soap for hope Low-endingredient Extra virgin oil,
natural ingredient
Filtered used oil, honey, salt, sugar
Chemicals
quality high high-middle middle-lowdesign mostly bar stick liquid, barstrength high quality rational price cheap
eco-friendly (CSR)pacesetter in stick soap marketpositive image
weakness expensive low brand image low quality
ComparativeAdvantagePrice QualityDifferentiation
HowOperational &Marketing Plan
Short term
OperationalPlan
Off-line truck salesOn-line salesOfficial WebsiteFund fromNGO
Short term
MarketingPlan
Free soaps for restaurantSNS marketing
Mid term
OperationalPlan
Cooperation withNGOs
Mid term
MarketingPlan
Green Oil Campaign
Long term
OperationalPlan
Green Certificationsystem
Long term
MarketingPlan
Mouth to Mouth
$?Financial Plan
Cost sheet
Balanced SheetAssets Historical Year Ended
Year 1 Year 2 Year 3 Year 4 Year 5Investment 30000 530146.2 817086.1 1347819.5 2146136.9
Cash 217787 (242785.2) (281852.7) (320550.05) (574969.95)Total Current Assets 247787 287361 535233.4 1027269.45 1571166.945
Fixed assetsTruck 8800 8800 8800 8800 8800Equipment 1764 1764 1764 1764 1764Less accumulated depreciation - (1056.4) (1056.4) (1056.4) (1056.4)
Total fixed assets 10564 9507.6 9507.6 9507.6 9507.6
Total assets 258351 296868.6 544741 1036777.05 1580674.545
Liabilities and owner’s equity
Owner’s equityInvestment capital 30000 30000 30000 30000 30000Accumulated retained earning 228351 266868.6 514741 1006777.05 1550674.545
Total owner’s equity 258351 296868.6 544741 1036777.05 1036777.05
Total liabilities and owners equity
258351 296868.6 544741 1036777.05 1036777.05
Income Statement Historical Year Ended(Chinese yuan) Year 1 Year 2 Year 3 Year 4 Year 5
Total Revenue 152198 256920 642120 1750920 2579400Sales (40) 87198 256920 642120 1750920 2579400
Funds 65,000 - - - -
Cost of Goods sold 3944 15136 35186 92899 136021Raw materials (2.082) 2180 13372 33422 91135 134257
Machinery 1,764 1764 1764 1764 1764
Gross profit 148254 241784 606934 1658021 2443379Selling
Advertising 8000 7200 7000 7500 7700Commission (5%) 7412.7 12089.2 30346.7 8291.05 122168.95
Sub-total 3663 19289.2 37346.7 15791.05 29868.95
AdministrativeSalaries and wages 6480 12960 13920 15960 17400
Rent (Factory) 194400 194400 194400 194400 388800Rent (Trans. Truck) 500 1000 1000 1500 2000
Truck 8800 - - - 880Sub-total 210180 208360 209320 211860 409080
Total Operating Expense 213843 227649.2 246666.7 227651.05 438948.95Net income -65589 14134.8 360267.3 1430369.95 2004430.05
Income Statement
Year 1 Year 2 Year 3 Year 4 Year 5
-500,000
-
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
net incomeFixed costVariable CostRevenue
Time (year)
Cost
(yua
n)
Breakeven Analysis
Thank youQ&A