Post on 20-Jul-2015
Out Care the competition How to compete in a digital world
“In an era where all companies are tech companies....”
Who is the world’s largest taxi company that owns no vehicles?
Who is the world’s most popular media owner, but creates no content?
Who is the world’s most valuable retailer, but has no inventory?
Who is the world’s largest accommodation provider, but owns no real estate?
80,000
35,000,000
vs
Our world is way more fun than you think it is.
How often do kids laugh per
day?
How often do adults laugh per day?
the pope’s inauguration
Why social media?
Culture eats strategy for breakfast.
-Peter Drucker
How do you
out care social media?
don’t do the
“bare minimum”
You will never get more out of your online presence than what you put into it.
Engage Like, comment, share
other people’s
Apologize Seeking the forgiveness of others is an action that epitomizes vulnerability. It is the ultimate form of openness.
-Extreme Trust by Don Peppers & Martha Rogers
Have Fun
Share Show your network what
you care about
Help people
Write a
recommendation for someone on LinkedIn
Do something impossible
strategylab.ca
@jephmaystruck