Post on 27-Dec-2015
Our Second Century of Success
Marc P. TellierPresident and CEO
YELLOW PAGES™ 2.0
Our second century of success
Our emergence as an online force
Our commitment to a 'new' YPG for CMR's Listen closely Provide more tools and resources to get the
job done Drive customer-generated success
DIRECTORIES
TWO NATIONAL PLATFORMS
VERTICAL MEDIA
TO FIND THE BEST SELLER
FOR EACH BUYER
OUR MISSION
THE YELLOW PAGES BRAND IS EVOLVING
FOR THE FUTURE
FOR NEW AUDIENCES
IN NEWS WAYS
OUR MISSION
EXPANDING THE DIRECTORY CATEGORY
Traditional media has suffered
Specialty and new media forms are on the rise
Clear shift to electronic media
THE MEDIA LANDSCAPE
THE DIRECTORY CATEGORY IS GROWING
76% of Canadians refer to a print or online directory each month
66% of users make a purchase as a result
54% of purchasers are new customers for the advertiser
Ad Hoc Research, 2005 Canadian Usage Study
STRONG AND STABLE
INCREASING
USAGE OF PRINT DIRECTORIES:
USAGE OF ONLINE DIRECTORIES:
IYP
ORGANIC GROWTH
IYP
Users
Advertisers
IYP
ORGANIC GROWTH
IYP
Users
Advertisers
Brand/Distribution
Leads/Media Mix
Users
Advertisers
IYP
Content
ORGANIC GROWTH
IYP
Residential & Business Listings
Display Ads
IYP
Customer Profile
Keywords
ORGANIC GROWTH
Brand/Distribution
Leads/Media Mix
Users
Advertisers
Content
IYP
Directories: virtually every home and
business
MSN Sympatico
Google Yahoo
Residential & Business Listings
Display Ads
IYP
Customer Profile
Keywords
ORGANIC GROWTH
Brand/Distribution
Leads/Media Mix
Users
Advertisers
Content
IYP
Print IYP Wireless
Residential & Business Listings
Display Ads
IYP
Customer Profile
Keywords
ORGANIC GROWTH
Brand/Distribution
Leads/Media Mix
Users
Advertisers
Content
VerticalPublications
IYP
Directories: virtually every home and
businessYahooMSN
SympaticoGoogle
Neighbor-hood
OPERATIONAL EXCELLENCE
FOCUS ON CUSTOMER RELATIONSHIP MANAGEMENT
EXPANSION OF THE DIRECTORY CATEGORY
2006 PRIORITIES
CUSTOMER RELATIONSHIP MANAGEMENT
CUSTOMER FIRST PROJECT
STANDARDIZATION ACROSS CANADA
NATIONAL AND REGIONAL ADVERTISERS