Post on 21-Jan-2018
OVERVIEW : ORTHOPEDIC MARKET
SITUATION ANALYSIS SLIDE NO: 5
The Global Medical Device Nomenclature classifies medical technologies in 12 categories and 10,000 generic groups, gathering a total of some 500,000 different products.
Orthopedic devices hold the largest market share in the medical device manufacturing industry
Global orthopedics market, $37.1 Billion, growing at 4%
Orthopedics outsourcing market, $1 Billion$, growing at 11%
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PES HORIZON: ORTHOPEDICS
FINITE ELEMENT ANALYSIS
ENTERPRISE CHANGE ORDER
ELECTROMECHANICAL PRODUCT DESIGN
DESIGN VERIFICATION & VALIDATION
INDUSTRIAL & CONCEPT DESIGN
PROTOTYPING DIGITAL IMAGING AND TEMPLATING
DESIGN SUPPORT FOR IMPLANTS
PRODUCT ENGINEERING SERVICES
4SITUATION ANALYSIS SLIDE No: 7
MAJOR PLAYERS
SITUATION ANALYSIS SLIDE No: 8
COMPANY MARKET SHARE in %
GROWTH RATE in %
FOCUSED SEGMENT
Stryker 15 3 Reconstruction, Trauma & CMF
J&J 13 6 Reconstruction, Spinal
Zimmer 10 0 Reconstruction
Medtronic 10 3 Spinal, Orthobiologics
Synthes 9 8 Trauma & Craniomaxillofacial, Spinal
Smith & Nephew 8 1 Trauma & Craniomaxillofacial
Biomet 6 6 Reconstruction
FOCUSED GROUP INTERVIEW
MARKET NEEDS & TRENDS SLIDE NO: 9
Faculty Govt Rehabilitation Center, Mumbai:
• The affluent Geriatrics group requiring Orthopedic facilities is increasing in all the countries and they need technology that can provide them support, mobility and independence
• The focus of the Doctors is on patient satisfaction, any new technology that can help improve the outcomes and accuracy is welcome
Faculty, Private joint replacement and rehabilitation center, Pune
• The modern patient is much more aware of the treatment and the legal issues arising out of complications
• The use of technology by surgeons is a must in a cut throat competition scenario. All future surgeries would be under navigation
Marketing team (Device manufacturer, Delhi)
• The demand for Operating room equipment is on the rise in all developed countries and Indian doctors are also keen on using them
• With the reconstruction market nearly saturated, the companies are looking to new areas for growth specially Navigation and PACS systems.
ORTHOPEDICS: PAIN POINTS
Rapidly aging population the world over
Driven by escalating demand, the orthopedics market is experiencing change in every facet to keep up with the changing needs of the medical landscape and a new breed of lively senior citizens.
Increased paying capacity of Patients and Insurance companies
Technology being the prominent driver for growth
Patients being proactively involved in his treatment
Increasing Lawsuits against Hospitals
Ever rising cost of production and services in the Health care sector.
Stringent rules imposed by Governments on companies
MARKET NEEDS & TRENDS SLIDE NO: 10
ORTHOPEDICS: LATEST TRENDS
Shift from Fusion technology to Motion preserving devices: The risk of spine fractures around previously fused patients may also be decreased by use of new non-fusion approaches.
Shift from invasive to minimally invasive procedures: Intraoperative navigation that enhances the accuracy of the surgery manifolds. Advantages include minimized blood loss, smaller incision scars, shorter hospital stays and quicker rehabilitation
Flexible Orthopedic Implants: Nitinol is a flexible alloy that has a great potential in making flexible orthopedic implant design
Custom based implants: Given that the bone-implant interface is customized, about 40% less bone must be removed.
Custom cutting blocks technique: The computer decides the position of implant based on the CT scan and the implant is designed based on the patients anatomy
3-D surgical planning / Haptic simulation environment: reduces the quotient if human error during a surgery by CT/MRI based planning and simulation of operating procedure in 3D
MARKET NEEDS & TRENDS SLIDE NO: 11
OPPORTUNITY PATHWAYS
SLIDE NO: 12
Implant Designing
Orthopedic PACS
Orthopedic Devices
Embedded Software Applications
Product Verification & Validation
Operating Room Solutions
ORTHOPEDICS
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REGISTRATION OF CT DATA
NAVIGATION COMPUTER
REAL TIME ANALYSIS
EXECUTION & PLAN REVISION
PREOPERATIVE PLANNING
OPTOTRACK CAMERA
INFRARED MARKERS
TRACKING & REFERENCING
RECOMMENDATIONS
Looking at the present expertise of the company, starting with Orthopedics PACS would be the most appropriate alternative to easy their way into the Orthopedics market
The most rapidly developing area in the Orthopedics technology field is navigation systems. Partnering with a big player in the west and bringing the full fledged technology in India would be a move that could revolutionize Indian orthopedics and surgical techniques
Promoting techniques of developing Integrated operating room in Indian Hospitals
Designing of Orthotics devices for elderly based on the principles of Ergonomics
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REFRENCES
Stryker business review 2010
Black book of outsourcing
Reports on Orthopedics market from Research and Market website
External fixation versus conservative treatment for distal radial fractures in adults (Review), The Cochrane Collaboration. Published by John Wiley & Sons, Ltd
U.S. Market for Image Guided Surgery and Surgical Robotics 2009
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