Post on 22-Sep-2020
Sustainability and Resource Awards 2015
Organisation: Resource Cumbria Waste Partnership
Campaign name: Cutting Cumbria’s Food Waste
Category: Most Effective Marketing or Communications Campaign Award
FINISHED?
Don’t throw it away!Help the environment and get your
massively discounted food digester today.
LIMITE
D
SPECIA
L OFFE
R
From
£15RRP £79.50!
Takes ALL food waste cooked & uncooked; NO garden wasteTakes ALL food waste cooked & uncooked; add up to 30% garden waste to make compostRequires sunny spot in the garden
Requires shady spot in the garden
Works with high water table
Must have good draining soil
Requires hole 80cm wide x 60cm deep
Produces compost every six months
Produces small amount of soil conditioner every few years
Needs flat surface on grass or soil
Works in clay soil
Can be made into a raised bed
Takes food waste from a family up to four people
Takes food waste from a family up to eight people
Needs winter jacket for prolonged temperatures below 5°C
Supplied with 4.5 litre kitchen caddy
Requires occasional stirring
Guaranteed for ten years
Keeps wheelie bins clean
Helps the environment
Saves landfill
Does not attract vermin and is safe for pets
Product selector
Green Johanna
Green Cone
Call 0800 013 1304, email cumbria@greatgreensystems.com or go to www.greatgreensystems.com/promotions/ggscumbria
Which digesteris right
for you?
Includes
FREEdelivery!
100% recycled paper
CHEESE
LAMB CHOPS
FISH BONES
BREAD
EGG SHE
LLS
PIZZA
CURRY CARR
OT TO
PSTEA BAGS
ONION
SKINS
YOGURT
CHIPS
BAKED
POTAT
OES
SWEETCORN
SWEET
CORN
BROCCOLI
BRUSSEL SPROUTS CAULIFLOWER
MUSH
ROOM
SBR
USSEL
SPRO
UTS
BISCUITS
BISCUITS
CHICKPEASLENTILS
RICE
RICE
SPAGHETTI
CHOCOLATE
CRISP
S
CRISPS
FRUITCAKE
CORNFLAKES
PORRIDGEPORRIDGE
APPLE CORES
TUNA
TUNA
TUNA
BACON
BACON
BACONPINEAPPLE
PINEAPPLE
WRAPS
WRAPS
WRAPS BOLOGNESE
BOLOGNESE
SAUSAGE ROLLS
CORNISH P
ASTIES
CORNISH PASTIES
CHIPS
SWEETCORN
FRUITCAKE
FRUITCAKE
PORR
IDGE
BISCUITS
BISCUITS
CARROT TO
PS
ONION SKINS
ONION SKINS
RICE
RICE
PIZZA
CHEESE
BRUSSEL SPRO
UTS
BRUSSEL SPROUTS
YOGURT
YOGU
RT
BISCUITS
PINEAPPLE
CAULIFL
OWER
TUNA
BAKED
POTAT
OESF
RUITCAKEBREAD
APPLE CORESPORRIDGE
ONION SKINS TEA BAGS
PIZZA
RICEMUSHROOMS
MUSHROOMS
BREAD
CAULIFLOWER
CAULIFLO
WER
LAMB CHOPS
LAMB CHOPS
LAMB CH
OPS
CURRY
CURRY
CORNFLAKES
CORNFLAKESTUNA
PINEAP
PLE
YOGURT
PORRIDGE
CRISPS
CRISPS
CRISPS
CRISPS
TEA BA
GS
TEA BA
GS
BREAD
BREAD
CHEESE
RICE
CRISPS
CHEESE
ONION
SKINS
LENTILS
TUNA
SPAGHETTI BAKED POTATOES
CURRY
CHIPS C
HIPS
BANA
NA SK
INS
CAKE
SPAGHETTI
LENTILS
SPAGHETTI
TEA BAGS LAMB CHOPS
APPLE CORES
MUSHROOMS
ONION SKINS
CAKE
CAKE
WRAPS
BOLOGNESE
CRISPS
SPAGHETTI LAMB CHOPS
CORNISH PASTIESCAKE
CRISPS
SPAGHETTI
CHOCOLATE
YOGURT
CHOCOLATE
APPLE CORES
WRAPS
YOGURT
SPAGHETTI
Communications element 1
Food waste digester leaflet and order form made available via several residents magazines and each partner authority’s public facing buildings.
“I help with two local environmental groups that encourage people to reduce waste by recycling, reusing, repairing and upcycling items. We have been very pleased to have the support of Cumbria County Council’s Waste Prevention Team. Their reduced price food waste digesters and composters have proved popular with households looking to reduce their waste and make the most of any food scraps.
Together with Penrith Action for Community Transition (PACT) we have been promoting Grow-your-own fruit and veg for households and community gardens. The Waste Prevention Team have helped at several stalls we have run. Working together has increased our reach and shown that everyone can help themselves and the planet.”
Chris Cant Penrith Action for Community Transition
Communications element 2
Over 30 roadshows and events were held throughout Cumbria by the partnership’s waste officers or independently by local community groups.
My name is Joanna, I’m pretty green and I love my Green Johanna. I’m a really keen gardener and like nothing better than pulling on the old wellies, grabbing my trowel and heading to the allotment. I like growing everything really–flowers, fruits and veggies. I’m really passionate about protecting our planet too so the Green Johanna is absolutely perfect. I would call it the Rolls Royce of Compost bins. It takes all of my kitchen waste and turns it into a really nutritious compost –some of the best I’ve made. Of course it accepts the peelings and cuttings just like a standard compost bin, but I can also put any other leftover food in there too–bread, pasta, rice, meat, cheese, even old bones. Its incredible really. It works best in a shady part of the garden so I have mine just behind my garden shed. It’s brilliant! An endless supply of compost for my garden and an environmentally friendly way to dispose of all my food waste. I’m supporting #TeamJohanna!
I RECYCLE ALL MY FOOD WASTE WITH MY GREENJOHANNA
I’M ON#TEAM
JOHANNA
You can order your Johanna by phoning freephone 0800 013 1304 or
visiting recycleforcumbria.org You can also follow the discussion on
Twitter with @resourcecumbria using the #TeamJohanna and
#TeamCone hashtags.
Available for a limited time for just
£20 rrp £108.90
#TEAMJOHANNA OR #TEAMCONE WHICH ARE YOU? Find out at recycleforcumbria.org or join the discussion at twitter.com/resourcecumbria
Communications campaign 1
The #Teamcone versus #Teamjohanna generated lots of local interest and online chat.
Communications campaign 2 Our spoof video encouraging people to take the digester diet like Mabel, Britain’s podgiest pooch, inspired hundreds to do the digester thing.
Click to watch video(Internet access required)
Digester DietSocial Media Report
Report for @Recycle4Cumbria and Recycle for Cumbria Facebook page
Totals All Twitter and Facebook accounts
899 577,822771
interactions impressionsoverallclick linksunique users
by 759
90newfollowersTwitter
13% audienceincrease79Link clicks
12Mentions
42retweets
Video
12,779 views acrossFacebook& YoutubeSocial media campaign for Cumbria County Council 2015
159post likes
34Comments
60%audienceincrease
253new fans
60shares
LIMITED SPECIA
L OFFER
thanks to your local authority discount
Find out more and order yours today at www.recycleforcumbria.org or by calling freephone 0800 013 1304
ONLY
£20RRP £108.90!
LIMITED SPECIA
L OFFER
ONLY
£15RRP £79.50!
thanks to your local authority discount
Find out more and order yours today at www.recycleforcumbria.org or by calling freephone 0800 013 1304
Communications campaign 3 The it’s not Magic Campaign introduced the digesters to local families.
Click to listen to radio advert
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