Transcript of Optimota - video marketing content artists
- 1. Internet Video Optimized for Business
- 2. VIDEO STATS Retail site visitors who view video stay two
minutes longer on average and are 64% more likely to purchase. 57%
of consumers say that product videos make them more confident in a
purchase. Retention rate for video can reach 65% vs. 10% for
text-based information. Pew Research, Nielson Report, Forester
Research, Forbes Online, Cisco
- 3. VIDEO IS Storytelling is not intended to be a selling tool;
its a method with deeper purpose. Your story identifies what your
passions and serves as the foundation for all your future content
developments. If you cant tell your story, who will? People do
business with people they like, crafted content is critical.
- 4. PURPOSE DRIVEN STRATEGIES Brands need to think of themselves
as publishers, you are the brand. Video is adds more content about
you, seamlessly. Audience attention span and your message, copy and
images vs. high level video Deploying video and editing teams for
our clients is the game changer. We are wired to like video, it is
now the key strategy for marketeers. Understanding the impact of
high level content in video about you, the brand.
- 5. STEPPING INTO VIDEO Most people are not actors Directors
role & your elevator pitch, moves the needle up beyond what low
budget video can do. If you want to be memorable, you have to take
some risks! Create video that is useful, valuable or unique that
your clients can't help but pay attention!
- 6. VIDEO + SEO Video Optimized for Internet will help raise
your page rank. Google ranks pages with video higher than pages
without video. High quality video and attached SEO combined. Video
in the social media platform with searchable video.
- 7. In the shot e
- 8. Two time Emmy nominated video creator Austin AdFed Winner
Two Years Consecutive Dozens of Addy and Telly awards Industry
contacts throughout the USA High Production and Editing oversight
Service focused ideology. THE DIFFERENTIATOR
- 9. Companies using video require 37% Fewer unique site visitors
to generate a marketing response
- 10. CONTENT TYPES GREW THE MOST 0 17.5 35 52.5 70 87.5 Research
Reports Video Mobile Content Virtual Conferces 2012 2013
- 11. Architecture Dining Bikes Fitness/Montage Fitness/Studio
Brand Experience Portfolio Watch the Brand Experience Video
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