OPPORTUNITIES IN INDIA’S

DIGITAL MEDIA ECOSYSTEM

Satyan Gajwani

KEEP CALM AND

LISTEN TO THE DISCLAIMER

THE DISRUPTION HAS JUST BEGUN!

BOOKS

MOVIES & TV SHOWS

MUSIC

NEWS

PHONE CALLS

OLD HABIT + MORE VALUE = NEW HABIT

BUT THOSE WERE THE OBVIOUS ONES!

COUPONS

HOW-TO GUIDES

SCRAPBOOKING

SPIRITUAL DISCOURSE

THERE IS MUCH MORE DISRUPTION TO BE DONE!

LOW BANDWIDTH

LOW BANDWIDTH

BANDWIDTH METER

LOW BANDWIDTH

LOCAL APP DISTRIBUTION

THE PRICE IS RIGHT!

PRICE SENSITIVE USERS

LOW AVERAGE BALANCE

THE PRICE IS RIGHT!

FEAR OF COMMITMENT

THE PRICE IS RIGHT!

AND IF NOT, DOOR #2

THE PRICE IS RIGHT!

WHERE DO I PAY?

MAKE ME SMARTER

THE NEW ADVERTISING PARADIGM

QUANTITATIVE   QUALITATIVE  

THE ADVERTISING LANDSCAPE

QUANTITATIVE   QUALITATIVE  

THE ADVERTISING LANDSCAPE

SOLUTIONS, NOT SPOTS

SOLUTIONS, NOT SPOTS

SOLUTIONS, NOT SPOTS

USING INTELLIGENCE

THE NATIVE ADVERTISER

THE NATIVE ADVERTISER

QUANTITATIVE   QUALITATIVE  NATIVE ADVERTISING  

THE ADVERTISING LANDSCAPE

A PLATFORM WITHOUT PURPOSE

STICKERS!!!!!!!!!!!!!!!!!!!!!!!!!

HOW DOES THIS HELP THE USER?

It’s not just

HOW DOES THIS DELIGHT THE USER?

It’s also

THE GOOD NEWS IS... WE’RE JUST GETTING STARTED

Thanks for listening, @satyangajwani

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