OPPORTUNITIES FOR HR IN THE OPPORTUNITIES FOR HR IN THE

CHANGING MEDIA WORLD

Paul Kitchin

General Manager – EmploymentFairfax Media

1. Employment market overview

2. Fragmentation of recruitment advertising

3. The changing shape of media

4. Different HR opportunities

AGENDA

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4. Different HR opportunities

1. EMPLOYMENT MARKET OVERVIEW

FIVE KEY TRENDS DRIVING THE JOB MARKET IN AUSTRALIA

TREND DESCRIPTION

Full employment 5.4% unemployment rate is close to full employment.

Only 9% of F/T workers looking to change roles in next 12

months. A “passive” candidate market.

Mining driving uneven sector and geographical growth

Mining and Engineering driving an uneven rise in

employment across regions & industry

Increase in part time / contract Part-time labour force has grown year-on-year to over 3.3m.

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Increase in part time / contract workforce

Part-time labour force has grown year-on-year to over 3.3m.

Over 800k are under-employed

Twilighters, slashies and the self employed

Baby Boomers working longer, their children are staying at

home longer and not working fulltime.

Self-employment is growing.

Internet: globalisation of jobs, new work practices, social

Internet enables off-shoring of digital services, facilitate

global job search and hiring, and new social hiring practices

Source: ABS Labour Force, September 2012

AUSTRALIA IS CLOSE TO FULL EMPLOYMENT

8.00%

Unemployment Rate

• The unemployment rate remains steady at 5.4% for September 2012.

• The total number of employed persons in Australia now sits at 11,120,173

• There are 830,552 unemployed people in Australia

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0.00%

1.00%

2.00%

3.00%

4.00%

5.00%

6.00%

7.00%

8.00%

ACT Northern Territory

Western Australia

New South Wales

Victoria South Australia

Queensland Tasmania

Chart Source : ABS Labour Force Survey. Seasonally adjusted data except for Northern Territory and the Australian Capital

Territory which are trend data.

• 58,000 additional jobs in the last 12 months

• By August 2013, 137,000 jobs forecast to be added to the job market

AUSTRALIA’S JOBS GROWTH

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Source: MyCareer Employment Forecast, November 2012

• There were 8,060,000 full time jobs in the last 12 months

• There were 3,412,000 part time jobs in the last 12 months

FULL TIME & PART TIME JOBS

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Source: MyCareer Employment Forecast, November 2012

• Total jobs in NSW (as of August 2012): 3,603,000

• 5,000 additional jobs in the last 12 months

NEW SOUTH WALES JOBS GROWTH

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Source: MyCareer Employment Forecast, November 2012

JOBS GROWTH (%) – AUS. & STATES

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• Growth rates are forecast to be better across all states.

• Federal Government: 2.2% annual jobs growth

• State Government: 2.8% annual jobs growth

• Local Government administration: 7.1% annual jobs growth

GOVERNMENT JOBS GROWTH

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Source: MyCareer Employment Forecast, November 2012

AUS. JOBS GROWTH (%) - INDUSTRIES

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Source: MyCareer Employment Forecast, November 2012

2. FRAGMENTATION OF RECRUITMENT ADVERTISING

PRINT TO ONLINE MIGRATION

Annual change in Newspaper, Internet & total job advertisements

There has been a significant movement from print to online in the

employment ad market

40.0

60.0

80.0

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% Change from previous year

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

*Source: ANZ Job Series Index

-80.0

-60.0

-40.0

-20.0

0.0

20.0

40.0

Total

Internet

Newspapers

MAJORITY OF PEOPLE NOW LOOK FOR A JOB ONLINE OVER THE NEWSPAPER

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SOCIAL

Social networking is enabling the maintenance of wider networks

and increased word-of-mouth

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3. THE CHANGING SHAPE OF MEDIA

AUDIENCE GROWTH & FRAGMENTATION

Total Unduplicated

Total Unduplicated

51%

growth

72%

growth

The Sydney Morning Herald The Age

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Unduplicated Audience 3,501,000

Unduplicated Audience 2,455,000

FAIRFAX METRO MEDIA OF THE FUTURE

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ADVERTISERS CAN REACH OUR AUDIENCE THROUGHOUT THE DAY

4. DIFFERENT HR OPPORTUNITIES

WHAT MEDIA CAN DELIVER

Candidates

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Campaigns

Reaching a shifting audience

MOBILEPRINT TABLETSFAIRFAX DIGITALSITES

JOBLISTINGSWEB + MOBILE

NEW RECRUITMENT ADVERTISING DIRECTIONS

On-line Advertising

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TARGETED PROFILE EXAMPLE A

Behaviour:Sam has visited My Career

three times in the last 7 days

and is searching for a Financial

Controller position, in inner

Sydney area

Profile: Name: Sam

Occupation: Financial

Controller

BUILDING PROFILES

Visitor profiles are created especially for employment, to allow clients to

target the most relevant people. Choose from one of these:

�Accounting and Finance

�Admin and Office Support

�Automotive

� Banking & Financial Services

� Hospitality, Travel & Tourism

� Human Resources & Recruitment

� Insurance and Superannuation

� IT and Telecom

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� Community, Sport & Leisure

� Construction, Building &

Architecture

� Customer Service & Call Centre

� Education and Training

� Engineering

� Executive

� Graduate

� Legal

� Logistics, Transport & Supply

� Manufacturing

� Marketing

� Media, Advertising, Arts & Entertainment

� Medical & Healthcare

� Mining, Oil & Gas

� PR & Communications

Registered visitors

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NEW RECRUITMENT ADVERTISING DIRECTIONS

IN ARTICLE ADVERTISING ON THE AGE AND THE SYDNEY MORNING HERALD IPAD APPS

2.6m

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Over

834,000downloads

2.6m Australian’s are already

using a tablet

QUESTIONS