Post on 21-Aug-2020
Open House / Check List
Open House
Guide
Open House / Check List
Interior Exterior Secure valuables
Tech devices, prescription drugs,
weapons, bills, keys, etc
Clean/Declutter Counters
Put away personal items
Organize/ Clean Refrigerator
Remove magnets from exterior
Set thermostat at a reasonable temperature
Empty trash
Minimize family photos
Clean bathroom(s) -
Toilet seat down, clean mirrors, bathtub, sink
Turn on soft music
Turn on all of the lights
Put out snacks and water
Put toys away
Check and replace any burnt out lightbulbs
Secure pet items —
Clean litter box
Hide feeding bowls, litter box, beds, etc
Scent
Bake cookies, light a candle, etc
Mow the lown
Trim back over ground shrubbery
Mulch
Paint shutters
Weed gardens
Address the trim
Fix walkways
Clean exterior windows
Power wash exterior
Clear pathways to and from the house
How & Where to advertise ?
Add the open house date and time on these websites
1. Mris
2. Crest—through 21online
3. Agent Marketing
4. Zillow
5. Trulia
Social media
1. Promote the open house in Facebook ( let your client share it )
2. Linkedin
3. Twitter
Old fashioned advertisement
1. Open Sign / Balloons
2. Flyers
3. Email agents open house flyer
4. Postcards
Agent Marketing
Press on Property—Properties
Click on the tool icon for the right property
Press on the open house dates
Add the date and the time
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Trulia
Press on Sign-in
Press on the the Are you a Real Estate Profes-sional? Register here.
Fill in the info and sign up
If your listing isn't here press on add listing
After your listing is attached to your account
click on the open house None scheduled to
add date and time.
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4.
21online/ crest
Log-in to your 21online account
Click on crest Listing Management
Press on quick update listing
Find your property
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2.
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5.
Add the date and time for the open house
Facebook / Linkedin / Twitter
Log-in to your Agent Marketing account
Press on Property -> Properties
Press on quick update listing
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2.
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5.
Add the date and time for the open house
Click on the tool icon for the right property
Press on the HTML, Website Links & Sharing
First open another tan and login to your social
media , after that press on the social media you
want your listing to go to.
Facebook / Linkdin / Twitter
Add OPEN HOUSE DATE & TIME
And press post on FACEBOOK
6.
Create a property website.
Most people when they visit an open house, are pulling out their mobile phone to take more photos of the
house to remember / evaluate it later in the day or a day or two later. In addition, buyers usually end up visit-
ing 3 to 5 house in the same day, so how do they remember your house versus the other ones they saw?
A good marketing strategy is to create a property website where you already have photos of every room in the
house from multiple angles, as well as close up photos of all the interior and exterior features of the home.
Once you have this, then provide a simple flyer with a QR code / short url link as an easy way for visitors to
the open house to see all the photos, especially after the leave the house.
Advertise your open house on Facebook.
Open Houses: We’ve had great success promoting open houses on social media for our clients. Typically, we
include 4-6 photos of the home in a boosted Facebook post, which links to a landing page where visitors can
see a little bit more about the home, and fill out a contact sheet to be notified when the open house is taking
place. This is a great way for real estate agents to generate leads for themselves, as well as draw attention to
the open house they’re promoting.
Team up with other agents.
Talk to other agents with listings in the area and coordinate a “neighborhood open house weekend.” Having
multiple homes in the area held open will attract more traffic, and you can all take advantage of each others’
marketing efforts. Try something fun like creating a “punch card” or “open house bingo” where visitors get a
stamp at each house they visit and can turn it in at the end for a gift card or prize drawing.
Make sure you give attendees these 3 handouts.
Mortgage Loan Breakdown – Helps prospects understand the potential costs of financing the property.
Glossary of Home Ownership/Mortgage Terms – A single sheet of key terms and phrases can be extremely
helpful to both first-time buyers and move-up buyers who haven’t purchased a home in a while.
Neighborhood Information – Note local schools, grocery stores or restaurants and the “walk score” of the
home. And don’t forget today’s buyer concerns such as the best cell phone carrier/coverage for the area (very
important in hilly, mountainous and coastal areas).
Real Estate Open House Ideas
Come prepared with the right information. Here are some of the ideas from members of our team:
Know homes for sale, builders, and floorplans of the whole area around your open house. The people who
come into your open house may have no interest in that home in particular, but you can still be valuable to
them by knowing what is available and helping them to find the best home for them. For residents of that com-
munity, knowing the nearby builders and floorplans will allow you to talk to them with a degree of expertise,
potentially lending more of an idea to them of what THEIR home could be worth.
Collect email addresses to keep interested lookers informed about future open houses.
Collect email addresses the moment people show up. Do not bother them with advertisement, but have photos
sent to their email addresses immediately after they view the house. This will keep the property on their mind,
and expose them to things they may have not seen/noticed (ideally nice things).
List in the correct radius.
In order to have a productive open house, you have to invest time and effort–which is the same thing as mon-
ey. Before you commit yourself to such an investment, make sure that the property you want to hold open has
what it takes. Here are the five things you need:
Make sure it is priced right. Any neighbors who visit your open house probably have some idea of selling, or
at least refinancing, in the not too distant future.
Create good traffic flow with directional signs off a main thoroughfare. It doesn’t make sense to hold an open
house when no one can find it.
List within your service area. Don’t drive forty miles to hold an open house.
The sellers must be gone. Buyers only go to open houses to avoid contact with either owners or salespeople
who are too pushy.
Stage the home. The sellers must know that the house must be impeccably clean for starters.
Don’t forget about good, old-fashioned advertisement.
Regarding promoting the home for sale, I run several different ads in both local prints as well as out of area. I
promote via the web on several different websites. Open houses I often run an ad in the local newspaper,
which is also on the website. Along with that I put on other websites such as Zillow, Trulia and much more. I
put out several open house signs to direct prospective buyers to the house to view.
PROPERTY EVALUATION
First Impression from the outside
Low 1 2 3 4 5 High
First Impression when you entered
Low 1 2 3 4 5 High
Features you like-
Items you don’t like-
In your opinion, does the price seem fair?
Can you see yourself living here?
May I offer some recommendations for lenders?
If this is not the right house for you, please describe the right house.