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January 23, 2014
The Promise of Open Data: Business, Government, Consumers, and
Tech
joel@OpenDataNow.com
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Setting the Stage
My Journey Through the Datasphere
The GovLab’s Central Hypothesis
When governments and institutions open themselves to diverse participation and collaborative problem-solving, and partner with citizens to make decisions, they are more effective and legitimate.
Setting the Stage
Setting the Stage
To achieve collaborative democracy, we must open up how government institutions work. We study three paradigms:
1. Sharing Responsibility2. Getting Knowledge and Expertise In3. Getting Open Data Out
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Setting the Stage
Open Data: Accessible, public data that people, companies, and organizations can use to launch new ventures, analyze patterns and trends, make data-driven decisions, and solve complex problems.
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Setting the Stage
• Entrepreneurs• Established businesses• Governments• Investors• Scientists• Journalists• Consumers
Open Data Changes the World For:
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Setting the Stage
• Big Data ≠ Open Data ≠ Open Government
• Big Data: Really, really big datasets
• Open Government: Transparency, participation, collaboration – with or without data
What Open Data Isn’t
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Setting the Stage
Nine Open Data Trends
1. Liberating Government Data2. Driving Business Growth
3. Smart Disclosure for Consumer Choice4. Smarter Investors and Better Companies
5. Open Data Shapes Reputation and Brands
6. Finding New Value in Personal Data7. The Open Research Lab
8. Data-Driven Cities9. Learning to Live in a See-Through World
1. Liberating Government Data
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Government Data
[Open Data is] going to help launch more businesses. . . . It’s going to help more entrepreneurs come up with products and services that we haven’t even imagined yet.
Open Data Becomes a Priority
President Barack Obama
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1. Government Data
Federal Data Today
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Government Data
• “Presumption of openness”• Machine-readable• Reusable• Timely• Developed with consultation
The New Open Data Policy
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Government Data
They Agree On – The DATA Act
2. Driving Business Growth
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Driving Business Growth
Open Data Fuels Businesses in All Sectors
Health Education Energy Use
Financial Services Transportation
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Driving Business Growth
• McKinsey study: $3 trillion annually worldwide• 30 to 140 billion euros for Europe’s public sector
data• 2 to 9 billion British pounds• $30 billion for U.S. weather data• Tens of billions for U.S. GPS data• Hundreds of billions for U.S. health data
What’s the Value of Open Data?
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Driving Business Growth
From Weather Insurance to Green Revolution
Climate Corporation offices in San Francisco
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Driving Business Growth
Healthcare: The Next Big Frontier?
Driving Business Growth
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Driving Business Growth
Data for Energy Savings
Ogi Kavazovic, VP Marketing & Strategy
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Driving Business Growth
Managing Open Data: A Winning Strategy
3. Smart Disclosure for Consumer Choice
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Smart Disclosure for Consumer Choice
Cass Sunstein, Harvard Law School
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Smart Disclosure for Consumer Choice
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Smart Disclosure for Consumer Choice
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Smart Disclosure: Changing Consumer Behavior
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Smart Disclosure for Consumer Choice
Using Open Data Today: A Kayak for Everything
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Smart Disclosure for Consumer Choice
Help for K-12 Households
Bill Jackson, CEO
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Smart Disclosure for Consumer Choice
UK Success: Compare the Meerkat
Aleksandr Orlov, Spokesmeerkat
4. Smarter Investors and Better Companies
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Smarter Investors, Better Companies
40K Public Companies, Updated Daily
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Smarter Investors, Better Companies
Bridging the $250B Trust Gap
Damian Kimmelman and Justin Fitzpatrick, Duedil
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Smarter Investors, Better Companies
The Rise of Sustainability Data
Paul Polman, CEO
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Smarter Investors, Better Companies
$87 Trillion Says It Matters
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Smarter Investors, Better Companies
Consumer Data Drives Corporate Concern
Dara O’Rourke, Founder/CEO
5. Open Data Shapes Reputation and Brands
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Reputation and Brands
Social Media: 2 Billion Tweets a Week
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Reputation and Brands
The Reputation Police
Michael Fertik, CEO
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Reputation and Brands
Sentiment Analysis: Emotion Meets Computation
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Reputation and Brands
Open Data from Consumer Complaints
Courtney Powell and A.J. Fouty, cofounders
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Reputation and Brands
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Reputation and Brands
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Smarter Investors, Better Companies
6. Finding New Value in Personal Data
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Personal Data
Protect Your Privacy: Got a Month?
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Personal Data
Data Vaults for Vendor Relationship Management
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Personal Data
What’s a Customer Worth?
Personal Data
• Sharing personal data for public good• Pulse Point: “Enabling Citizen Superheroes”
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7. The Open Research Lab
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Open Research
Collaborative Intelligence: Gamers Turn to AIDS Research
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Open Research
Patients Insist on Open Science
“If patients knew [how research works], they would be beside themselves. The system is really, really broken.”
Kathy Giusti, CEO, Multiple Myeloma Research
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Open Research
Tapping the Crowd with 800K Volunteers
Robert Simpson, Oxford Zooniverse Team
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Satellites for the Environment
Open Research
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Open Research
8. Data-Driven Cities
Data-Driven Cities
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Data-Driven Cities
How Wired Cities Use New Data• Optimize operations• Monitor infrastructure conditions• Plan infrastructure• Public health • Emergency management
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Data-Driven Cities
• Metro Chicago Data• New York: The Mayor’s Geek Squad• Code for Philly• Palo Alto’s open finances
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Data-Driven Cities
City Data: Next Bus for Commuters
Sim City Meets Participatory Budgeting
Data-Driven Cities
Data-Driven Cities
Urban Coding: Volunteers, Hackathons, Idea-a-Thons• Code for America: Peace Corps of Geeks• FCC: Apps for Communities• The NYU Experience: Hackers meet policymakers
to solve problems– Bus safety– Illegal apartment conversions– Price gouging in Newark
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Data-Driven Cities
DC’s Experiment: A City Report Card
Washington Mayor Vincent Gray
9. Learning to Live in a See-Through World
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See-Through World
Sunlight: Congress, Cronyism, and Campaign Finance
Ellen Miller, executive director
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See-Through World
ProPublica: New Data-Driven Journalism
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See-Through World
Fighting Corruption with Crowdsourcing
Open Data 500: Studying Its Value
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Studying the Value of Open Data
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Studying the Value of Open Data
• Criteria:– U.S. based– National or regional scale (mostly federal data)– Open Data must be key to business
• Almost 400 companies contacted so far• Wide range of sectors covered• Partnering with Open Data Institute to replicate in
the U.K.• Interest from 15 other countries at Open
Government Partnership
Open Data 500: Assessing the Value Rigorously
www.OpenData500.com
What Are the Lessons?
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9. What Are the Lessons?
• Use Open Data to evaluate business partners • Use new sources of data on potential investments• Give customers their data back to build loyalty• Release and use environmental, social, governance
data• Use Open Data for collaborative R&D• Learn to operate in a see-through world• Monitor the social web for brand-building and “social
customer service”
For Business: Established Companies
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9. What Are the Lessons?
• Use Open Data as a new resource for business development
• Focus on big opportunities: health, finance, energy, education
• Explore choice engines and Smart Disclosure apps• Help consumers tap the value of personal data• Provide new data solutions to government and
business
For Business: Entrepreneurs
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9. What Are the Lessons?
• Make Open Data a tool for transparency• Regulators: Improve markets by requiring Open Data• Use customer complaints as a form of Open Data• Share and mash-up data between agencies• Pass new legislation on personal data and privacy• Make government-funded research data as open as
possible
For Government:
For More Information
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For More Information
Wiki: thegovlab.org/wiki/main_page/Digest: thegovlab.org/govlab-digest/
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For More Information
Learn about Open Data at OpenDataNow.com
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For More Information
New Book: Published Jan. 2014 in Hardcover and e-book
January 23, 2014
The Promise of Open Data: Business, Government, Consumers, and
Tech
joel@OpenDataNow.com