Post on 27-Jun-2015
The Common ThreadLeveraging Geo to Provide Context for Social Media
Of the 318 million mobile handsets shipped in 2011 79.9% will be GPS enabled
iSuppli 2010
Jess3 2011
Meeker 2011
In Kenya the hottest selling new phone is Huawei’s $80 GPS enabled Android phone,
which has already sold 350,000+ units
MIT 2011
By 2014 18% of laptops and 42% of portable video games will be GPS enabled
iSuppli 2010
In the United States 72.2% of users accessed social media sites and blogs through their
mobile devices – up 37% from 2010
ComScore 2011
Over 40% of content on Twitter came from mobile devices in 2011
GigaOm 2011
Meeker 2011
Create new value by broadening and deepening our analytic expertise. By providing deeper, contextual analysis of places informed not only by the earth’s physical features and imagery intelligence, but also by “human geography.”
Director of the NGA, Leticia Long
Risk of Social Media
1. Social media content lacks substance2. Social media content lacks authority3. Social media content is biased4. Social media location is fuzzy5. Social media content can be spoofed
Social Media Substance
Social Media Authority
Social Media Bias
Social Media Spoofing
Can Location Help?
Substance and Authority
Location as a filter for substance and authority
Filter by the location and time of the event
Bias and Error
Identify demographic bias by geography
Fuzzy Locations
Mobile TweetsExact Location
Geo-IP and Profile Tweets
Aggregate to DMA
Spoofing and Verification
Prioritize search grids by exposure and risk
Zoom into an area for tactical response and coordination
Publish to mobile
Create field data
Real time updating
Data collected in the field updates the map in real time
Real Time Social Media Analytics
The NYC Marathon’s Human Sensor Network
Common thread to interconnect data
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The Future
Real time data streaming from billions of interconnected devices
Scalable Infrastructure
Real Time Visualization
Real Time Analysis & Alerting