Post on 20-Aug-2015
Online Marketi ng & Sales
Agenda
Stats, Facts, Case Studies Importance of Online Marketing Scope of Online Marketing Concepts of Online Marketing How can you use OM Advantages
Internet Users - 16 to 81 million since 2004 Source: Internet World Stats
Entertainment - 69.9% in 2004-08. 85.2% from 2007
Online ads - 2.3% in 2008 to 5.5% in 2013
Internet advertising - Rs. 20 billion in 2013 from Rs. 5 billion in 2008
Importance of Online Marketi ng
Organizations, companies have changed their way of doing business, marketing, hiring, communication in the past 5 years.
To keep up/do our day to day jobs effectively Online Marketing is important
Scope of Online Marketi ng
Companies have changed their traditional business strategies into online marketing to suit customer needs and taste at any time.
What is Online Marketi ng ?Marketing of products/services over the Internet
Concepts of Online Marketi ng
Search Engine Optimization (SEO) Search Engine Marketing (SEM) Social Media Marketing (SMM) Email Marketing Affiliate Marketing
Search Engine Opti mizati on (SEO)
Process of bringing your website, images, multimedia content high in search engines when someone searches for relevant keywords
How Search Engines Works ?Keyword Search
Search Engine Marketing (SEM) aka - Sponsored Results
Organic Listings (SEO)
Brand, Traffic, Save
Search Engine Marketi ngPay Pe r C l i c k ( P P C ) / S p o n s o r e d Re s u l t s
Advantages
Example
How can YOU use
Social Media
Social Media are Internet & Mobile based tools for sharing and discussing
information among human beings
Did you know that social media can also be a
wonderful sales channel ?
SalesTo bring in sales there needs to be consumer trust. And, what is the best way to earn trust ?
Conversation & Relationship Building !!Welcome to Social Media…
Case Study – Amazon.com
Tweets links to their deals & promotions with 60,805 followers
Just Dial – 207,876 Fans
Make My Trip LinkedIn
Vodafone India – 6000 followers
Case Study – Dell.com
$2 million in sales. 17 different Twitter profiles
Case Study – Zappos
Zappos dedicates an entire website just to their twitter presence
Made 36 % more visits to DG's stores each month Spent 45 % more of their eating-out dollars at DG Spent 33 % more at DG's stores 14 % higher emotional attachment to the DG brand 41 % greater loyalty toward DG.
Can Face book boost sales?
Rice University researchers found that Face book fans of a store chain
made 36 % more visits than other customers.
Published in HBR March edition:http://hbr.org/2010/03/one-cafe-chains-facebook-experiment/ar/1
LinkedIn Salesmanship thru on
LinkedIn Streamlines your sales process Easy to find decision-makers job title and company Much easier than using a mailing list Easy to find statistics about a company and business news, Easy to break the ice (same university, location) LinkedIn answers helps position you as an expert
Leads
Social media channels allow you to mind read from afar.
Twitter stream from the last two days
Assessment
Social media channels provide insight on what potential clients are working, their Challenges
Competitor analysis
Social Media Best Practices
Be in the conversation, ask/ answer questions Be helpful. Pay attention to the conversation Answer questions honestly and fairly Be available when people want to be heard Be a part of the online community Be visible and authentic
How can you use Social Media
Build streams of information that monitor products, needs, trends, competition and customers
Share and filter thru CRM or tools such as Yammer.com or Cotweet.com
Build Listening Channels
How can YOU use Online Marketing
As a Career Part of day to day work Market Research Family Business Entrepreneurship
Advantages
Dynamic Pay Scale is comparatively high Fun, Challenging While studying/anywhere/Anytime Example – Naukri search
Day to Day Online Marketing
Online Reputation Mgmt Interconnection with organization Market Research Effective search Understand decision makers Easy to new Connection Holistic approach
Entrepreneurship
Cost effective Easy to start your own business online No capital required, free resources Options – Freelancer, Startup Partnership Can be used in any industry Family business Resources for everything
Thank YouSuresh BabuPh: 9731388721Email: suresh941@gmail.comBlog: http://searchenginedetails.comLinkedIn: http://in.linkedin.com/in/seosuresh Twitter: @seobangalore