Post on 27-Jan-2015
description
Online Marketing Online Marketing Strategies For Strategies For Healthcare CompaniesHealthcare Companies
Presented by:Presented by:
Veena AlmadVeena Almad
“A fit, healthy body-that is the best fashion statement” -Jess C. Scott
Author, “The Other Side Of Life”
Content
Objectives of the Campaign
Target Audience (Customers)
Steps for Brand Building
Online Marketing Strategies
Social Media Platform
Objectives of the campaign
Objectives of the Campaign
Brand awareness
Increase traffic on the website
Increase email subscriptions
Increase conversation/interaction with customers online
How to achieve the objectives?
How to achieve the objectives?
Position your brand
Focus on the type of sponsors/partners you want
Find the Unique Selling Point of your brand
Promote your physicians/doctors who suggest and share information
Listen
Listen to YOUR Business Partners
What do they want? Brand awareness, brand recognition, promotions and brand relationship
Ask for feedback: What do they think about your site? Do a quick survey or analyze your brand reports.
Who is the target audience?
Target Audience (Customers)
Age: 15 & above
Location: United States
Interest: To learn about illness, treatment, medicine, and advice/suggestions from doctors.
Steps for Brand Building
Steps for Brand Building
Brand Awareness
Build Relationship
Maintain the Costumer/Client Relationship (Sharing information)
What are the
marketing strategies?
Online Marketing Strategies
SEM
Email marketing
Display Media
Website
Social Media Social Media PlatformPlatform
Social Media Platform
Digg
Blogs
StumbleUpon
“Respect your body. Eat well. Dance forever.” - Tom Treusdell Director, Product Marketing, Siemens Healthcare1993-2007
Thank you!Thank you!