Post on 17-Jun-2015
description
Online Lead Generating Formula
(KR + OPO) + MMCC & S = TTTT x OF = LL + FU = C
keyword researchKR =
The Google keyword tool will tell you;
What your prospects are typing into Google to search for your products and services
How many times the phrases have been searched
https://adwords.google.com/o/KeywordTool
Set to ‘Exact’ match
Exact match local results
OPO = On Page OptimisationYour Keyword must be found in the web page ‘meta-tags’;
• Page URL• Page title• Page heading and sub-headings• Description tag• Image tags
Web page content should contain a bare minimum of 300 words of relevant, on-topic text.
MMCC & S =
Multi-media content creation and syndication
• Articles – article directories, web2.0 sites• Video – Youtube, Vimeo, etc• Audio - iTunes• Slideshows – Slideshare, Sliderocket, etc• PDFs – Scribd, Docstoc, etc
TT = Targeted Traffic
It is better to have 100 visitors who are targeted – find you through relevant keywords than 1000 visits from searchers who found you through non-relevant keywords
Relevant keywords = ‘buyer’ keywords
TT x OF = LOF = Opt-in Form
Collect prospect information;
• Name• Email• Phone number• Nature of enquiry
The opt-in form will only work if you are making the right offer!
It MUST be relevant AND valuable!
Targeted Traffic x Optin Form = L
L = Lead
L + FU = C
Lead + Follow-up = Customer
Follow up via email and/or telephone
By email, at some point you MUST ask for the sale, but provide more VALUE first!
If you ask for and receive a telephone number then this is a STRONG lead – call them back ASAP!
Lead Generating Websites
• Wordpress websites• SEO – Content creation & syndication• Training & Workshops