Post on 19-Jul-2015
ONLINE GIVING MATTERS
WHO WE ARE
Creative and technology solely for nonprofit organizations.
OUR SERVICES
STRATEGY
WEB DEVELOPMENT
GRAPHIC DESIGN
CRM STRATEGY & INTEGRATION
COPYWRITING
TRANSLATION
WHY ONLINE GIVING MATTERS
ONLINE GIVING ROSE 13% IN 2013
But nonprofits that gave donors the best online-giving experiences raised 25 percent more than other
organizations.
MOBILE COUNTS FOR HALF OF ALL
WEBSITE VISITS
For some nonprofits
NONPROFITS COMMUNICATE FOR THREE MAIN REASONS
PROGRAMS FUNDRAISING
ADVOCACY
online in print on air in person mobile
visual
identity
messaging
platform
vision
mission
values
objectives
audiences
positioning
personality
ORGANIZATIONAL LEVEL
IDENTITY LEVEL
EXPERIENTIAL LEVEL
INFRASTRUCTURE
INNOVATION
INTEGRATION
30% OF ALL ONLINE GIVING
OCCURS IN DECEMBER
SO WHAT SHOULD YOU DO THE
OTHER 11 MONTHS OF THE YEAR?
ONLINE PRESENCE
1. BUILD
SYSTEMS & PROCESSES
2. IMPROVE
LIKELY DONORS
3. ENGAGE
LIKELY DONORS
3. ENGAGE
THANK YOUcarla @ highwaytwenty.com
602-810-0434