Post on 02-Feb-2015
description
Online Business in Emerging Markets
Why now is the time to start
Jordan BoshersChief Digital Strategist@jordanboshers
Emerging Markets Rapidly Growing Online
More Potential Growth Online
Example: • Arabic Language had fastest online growth in
2013• Only 100 million Arabic Speakers online now• 350 million Arabic speakers in the world• That’s another 250 million Arabic speakers to
go
Similar examples can be found with other emerging markets
More Potential Growth in Ecommerce
• Ecommerce is saturated in many developed markets• In emerging markets people are just opening up to Ecommerce• This means the next decades will be filled with incredible
Ecommerce growth in these markets
Online Breaks Down Traditional Challenges
• Online allows for new business models• More freedom with online businesses• Can establish an online presence w/o physical country presence• Many online businesses can avoid tariffs, taxes, difficult legislation,
etc.
The Rocket Internet Model
• Copy online businesses• Implement them in new markets• Adapt to new markets• Localized Website Language• Local imagery• Cash on Delivery• Return Policy
Rocket Internet’s Emerging Market Sites
Early Movers Have the Advantage
• Waiting until conditions are perfect to invest will cost you ground
• Remember few online business were successes overnight
• Early movers will see opportunities others will miss
How to get started
• Match your skills with an untapped market
• Partner with a local experts
• Test the waters first, start small
• Determine if there is demand for product or service
• Once you have proved the market invest big and fast
Questions?