Post on 13-Jan-2016
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National Casualty Analysis
Customer Insight
Seeing the bigger picture
Richard Owen
Thames Valley Strategic Review 2010
• April 2010 – Started analysing road risk relative to population– Compared Thames Valley authorities with neighbours– Investigated different road user types and demographics– Accounted for under-reporting of postcodes in different force
areas
• July 2010 – Published the ‘Thames Valley Road Safety Strategic Review’
http://bit.ly/hgsNdZ
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National Casualty Analysis
Customer Insight
Child Casualties 2010How resident risk varies across the country
Child Casualties 2010
• August 2010 – Detailed analysis of child casualty risk by local authority in
Great Britain– Same methodology as the Partnership Priorities Report– Produced a ‘league table’ showing child resident risk– Radical new methodologies applied for the first time at a
national level
http://bit.ly/dB5N8o
Child Casualties 2010
• Resident Risk• Map of GB local authorities• Highlights local and regional
variances• Preston 2x higher than the
national average• Kensington & Chelsea 3 x
lower then the national average
Child Casualties 2010
Areas where resident children experience the highest road casualty risk
One child in every
1 Preston City 206
2 Liverpool City 234
3 Barrow Borough 238
4 Blackpool 251
5 Wyre Borough 254
6 Manchester City 259
7 Blackburn with Darwen Borough
260
8 North East Lincolnshire 262
9 Knowsley Metropolitan Borough
265
10 Pendle Borough 271
Child Casualties 2010
• Mosaic Profile
Child Casualties 2010
• Group G - Low income families living in estate based social housing
• Not inner-cities• Outer suburbs, public
housing• Provincial towns and
cities• High levels of deprivation• Low car ownership
Child Casualties 2010
• Day of Week• Month• Age• Gender
Child Casualties 2010
• Casualty class
Child Casualties 2010
Coverage•2 TV interviews•5 National radio•22 Local BBC radio•3 Regional commercial Radio•2 National newspapers•19 Local newspapers•Plus online blogs, twitter etc..
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National Casualty Analysis
Customer Insight
Daylight Saving Time& Single-Double Summer Time
Daylight Saving Time
• How does daylight saving time affect the safety of Britain's roads?
• Topical debate• Previous analysis a decade old• Report publish with the support of PACTS
http://bit.ly/emEbhe
Daylight Saving Time
• Trends at the March DST change (clocks 'go forward' to BST)Average annual increase of 70 crashes, corresponding to an increase of 1.1% in the crash rate.
• Trends at the October DST change (clocks 'go back' to GMT)Average annual increase of 285 crashes, corresponding to an increase of 3.9% in the crash rate
Daylight Saving Time
Description of approximate area coveredNet annual crash trend after March
change
Net annual crash trend after October
change
Net annual crash trend after both changes
% crash variation after both changes
Caithness & Northern Isles -3 +1 -2 -Grampian, Sutherland & W Isles -3 +3 - 0.0%Tayside, Fife & Trossachs +3 -1 +2 + 1.7%Glasgow, Edinburgh & Borders +9 +18 +27 + 4.0%N England & SW Scotland -7 +22 +15 + 2.2%Lancashire, Yorkshire & Humberside +59 +59 +118 + 6.7%N and E Midlands & N Wales +45 +45 +90 + 3.5%W and S Midlands, E Anglia & S Wales -7 +97 +90 + 3.8%London, S England, Kent & Severn -29 +38 +9 + 0.2%SW England & Channel Coast +3 +3 +6 + 1.1%TOTAL +70 +285 +355 + 2.6%
Daylight Saving Time
Only the very far north of Scotland benefits from the changeAny modest reductions in risk at certain times for particular areas or road user groups are more than outweighed by more substantial negative effects at other times.