What changed ?

People have become brands most powerful voice

90% of people trust their peers on brand recommendations, but only 14% trust ads.

..especially Millenials

..especially Millenials

They embody strong values and lifestyles

Create and share the most popular content

Hypersocial online

At the top of influence pyramid

Status They are egocentric, give them a chance to shine

How to turn them into advocates for your brand?

Meaningful experiences They have low attention, bring something that will blow their mind

Empower the values of your brands through real life missions

Performance Tenderness

Have a healthy breakfast

Health

Reward your best fans Identify your biggest fans, rewarding them with status and prizes will turn them into the best advocates for your brand

Build affinity with your community Real fun or inspiring actions everybody can experience that makes us happier and humanize the brand message

Content that goes viral People love pictures! These are the most liked and commented content on social media. Create new content to interact on your FB page and if a pic is great, it can easily go viral

Super easy participation Contrary to Foursquare, people don’t need to go somewhere to participate, it direclty plugs into their daily lives, reduces big friction to play, create more and diverse content

Analysis What kind of results can we expect? What do competitors do ?

It’s not about getting fans, it’s about engagement

Acquisition Media campaigns to recruit fans

Animation Editorial strategy to animate community and generate engagement from fans

Activation Applications, Contests, that go beyond simple Editorial animation

1 2 3 4

Where Onefeat stands

Define mission and prizes

Campaign Launch

People upload pictures & invite friends for votes

Run a marathon?

How stylish can you be While doing sport?

iFrame creation

How it works

iFrame integration on Facebook

Countdown

Ranking

Missions

Scoreboard

iPhone -Dedicated editorial space

For 1 week