Putting people first in data driven environment

Ondrej Langr, User Experience Architect

AVG Technologies

source: peter dutton / flickr

source: wikipedia, kveller.com

source: adrian keynon / flickr

source: RiverRatt3 / flickr

Numbers and statistics

`what` but not `why`Emotions Expectations Changes in these over timeMindset users left us withWhat info users are specifically looking for?Did they struggle during the task?

case-study 1:Anti-virus user journey

Anti-virus user journey

case-study 2:Information architecture

redesign for avg.com

TBD

afterbefore

the process

1) Understand how users choose AntiVirus

2) Decompose website & card sort

research

the process

1) Defined tasks in users` terminology2) Created prototype that supports the tasks

research > design

the process

research > design > validation

1) Validate how users accomplish tasks in the new architecture

2) A/B test the new design before launch

Key takeaways

Statistics and big data are limited in providing info to design usable and enjoyable products or services.

You can not put users first without actual users.

Thanks. Ondrej.Langr@avg.com