On Being Legit: Build Credibility with a Strong (Honest) Online Presence

Post on 22-Nov-2014

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Sometimes, the Internet seems like it's made up of glass, wires, and pixels. It feels like one big, impersonal machine. But that's not the whole picture. Human connections and personal stories are woven throughout the Web -- and the individuals and businesses with a unique voice and real stories stand out.

Transcript of On Being Legit: Build Credibility with a Strong (Honest) Online Presence

ON BEING LEGITBUILD CREDIBILITY WITH A STRONG ONLINE PRESENCE

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HELLO EVERYONE! I’M SHAWN. I WORK AT GODADDY. !

I AM A SMALL BUSINESS SUPERFAN.

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YOU CAN DO IT.

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DUDE. SHE’S LEGIT.

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WHAT DOES THAT EVEN MEAN?

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Connect!

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http://scificoffee.com/

Robot Coffee

That’s right! It’s the best of both worlds. !Caffeine has been lingering on the edge of geek culture for a while now. It was about time someone intimately mixed the two together. Robots + Coffee = Happiness.!It’s awesome, right? Let’s caffeinate. Tell your friends.

SciFi Coffee Home About Services Testimonials Contact

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HOME ABOUT US SERVICES TESTIMONIALS CONTACT

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WHAT IS YOUR STORY?

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KEEP IT SIMPLE.

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SNAP. CRACKLE. POP.

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BE REAL.

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BE REAL. BE GENUINE.

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IT’S NOT ABOUT YOU.

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HEY DUDE! THIS IS HOW I’M GONNA MAKE YOU HAPPY— IN 140 CHARACTERS OR LESS.

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LEGITIMATE JERK.

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MEET CHAD.

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1. SHARE. 2. LISTEN. 3. SHARE.

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BE CHAD.

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START SMALL. GET GOOD. GO BIGGER.

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WRITE TO SOMEONE

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140GLORIOUS, CHARMING, CREATIVE CHARACTERS.

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5 WAYS TO ENGAGE.

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1. ASK QUESTIONS. !

!

!

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ExampleScifiCoffee: Hey everyone. What’s the best science fiction movie of all time and why?

SillyShannon: @ScifiCoffee Moonshadows. B&W, amazing soundtrack, it’s a masterpiece. What’s yours?

IsaacLovesRobots: @ScifiCoffee Mr. Smith Goes to Jupiter. It’s sooo underrated. Best robot fight scene ever.

Noah123: @ScifiCoffee Eternal Sunshine of the Spotless Mind. Best scifi movie ever. It totally counts.

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1. ASK QUESTIONS. 2. JOIN CONVERSATIONS. !

!

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SillyShannon: @IsaacLovesRobots Oh, you have no idea. It’s the only way to brew at home.

ScifiCoffee: @IsaacLovesRobots Totally worth the hype. If you stop by, we’ll show you how to do it.

IsaacLovesRobots: French press? Worth the hype or hipster fad? Help me out. #coffeesnobs

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#hashtagsareyourfriends

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1. ASK QUESTIONS. 2. JOIN CONVERSATIONS. 3. SHARE COOL STUFF. !

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ScifiCoffee: We were right! Coffee makes you happy. Check it out: http://x.co/cffee

SillyShannon: Yes! Coffee makes you happy. Check it out: http://x.co/cffee via ScifiCoffee

IsaacLovesRobots: Yo. Coffee makes you happy. Check it out: http://x.co/cffee via ScifiCoffee

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1. ASK QUESTIONS. 2. JOIN CONVERSATIONS. 3. SHARE COOL STUFF. 4. SUPPORT FRIENDS.

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Example

ScifiCoffee: Interested in building your own robot? Follow @IsaacLovesRobots for instructions and workshops. We love him. IsaacLovesRobots:

@ScifiCoffee Ah shucks. Thanks. Just for that, I’m building you something special.

SillyShannon: Wow. @IsaacLovesRobots actually BUILDS robots. I want one!

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1. ASK QUESTIONS. 2. JOIN CONVERSATIONS. 3. SHARE COOL STUFF. 4. SUPPORT FRIENDS. 5. GIVE SOMETHING AWAY.

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Example

ScifiCoffee: We have Asimov stickers! Stop by, order a cup of joe, tell your friends about it, and we’ll give you one (for free).

IsaacLovesRobots: Check it out @ScifiCoffee has free stickers. Swing by, order a cup, spread the word. (I love my sticker).

SillyShannon: Yo. @ScifiCoffee has free (cool) stickers today. Stop by, order a cup and tell your friends.

Noah123: Right now? Right now I’m getting a free Asimov sticker @ScifiCoffee. So rad.

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1. ASK QUESTIONS. 2. JOIN CONVERSATIONS. 3. SHARE COOL STUFF. 4. SUPPORT FRIENDS. 5. GIVE SOMETHING AWAY.

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1. ASK QUESTIONS. 2. JOIN CONVERSATIONS. 3. SHARE COOL STUFF. 4. SUPPORT FRIENDS. 5. GIVE SOMETHING AWAY.

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YOU

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YOU ARE

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YOU ARE AN

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YOU ARE AN EXPERT.

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WE NEED YOU.

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1. SHARE. 2. LISTEN. 3. SHARE.

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DUDE. SHE’S LEGIT.

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garage.godaddy.com

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godaddytraininghub.com

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QUESTIONS?