Post on 27-Nov-2014
QUESTION
In terms of tourism, what to make sure old age population come to your place?
INTRODUCTION
Senior tourist marketing has been expanding continually. They have a high level of purchase power but it is difficult to access them because they are a group of tourists that are very careful in product purchasing.
Old tourists have a certain level of needs for learning and experiencing new things. It is essential that they need more close care taking than other tourist groups.
Tourism services for this group need high responsibility in the management of tourism services. In fact, senior tourists are slower than other groups but tourist guides must consider on the speed of tour programs.
DEFINITION OF SENIOR TOURIST
Can be name as golden age or empty nest tourist. Retired person over the age of 60 years old and have
money and time to travel.
PURPOSE OF TRAVEL
-Time and Money- Experience new place or desired
place.- Relaxing- Establish relationship
TOURIST MOTIVATION Pearce’s leisure ladder
Relaxation & bodily needs – emphasized basic services
Stimulation – emphasized the fun and the experience
Relationship – emphasized tenderness and affection
Self-esteem & development – concerned with developing skills, knowledge & abilities
Fulfillment – concerned with feeling peaceful & happy
Normally old age tourist are passive. Passivetourist are also known as psychocentric tourist.
Characteristic of Psychocentric Prefer familiar travel destinations Prefer relaxing Prefer low activity levels Prefer driving to destinations Prefer heavy tourist accommodations Prefer familiar atmospheres Prefer purchasing complete tour package
TYPES OF DESTINATION
SUN
e.g: beaches (sun bathing, relaxing, sunset)
SHOPPING
e.g: shopping mall
SPORT
e.g: golf
CULTURALe.g: museum, cultural village
FAMILYe.g: visiting relatives, nostalgia places
RELIGIONe.g: Mecca, Nil river (to perform haj, ritual)
HEALTHe.g: medical purposes
HOW TO ATTRACT SENIOR TOURISTS COME TO VISIT?
a) Retail Discounts for Senior Citizens
•-Many retail establishments offer senior citizen discounts. •-Kohl's, for example, offers in-store discounts to seniors on • certain days during the month of December
b)Restaurant Discounts for Seniors
So many restaurants offer seniors discounts, free appetizers or desserts, or early bird specials.
Major restaurant chains that offer reduced pricing for seniors include Golden Corral, Ryan's and many others.
c)Travel Discounts for Senior Citizens
Seniors who are consistent about inquiring about special discount programs can save significant amount of money when traveling.
For example : National Park Service Senior Pass: Seniors can enjoy greatly reduced admission to America's National Parks with a senior pass, Hotel Discounts for Senior Citizens (Best Western Hotel, Intercontinental Hotels Group)
d)Entertainment Discounts for Seniors
Tourist Attraction Discounts for Seniors (theme parks, museum)
Live Entertainment Discounts (music performances, comedy shows, and other forms of live entertainment)
Movie Discounts
RECOMMENDATION FOR TRAVEL/TRIP ORGANIZER TO IMPROVE ON ATTRACTING SENIOR TOURISTS
Website Specific programs to address the need and wants of senior tourists. They
can chose the tour program, transportation, activities by themselves.
Group of People in Tour Operate tour program which group people of same age especially in large
tours.
Activity The tours activity should be more organized especially for short-term travel.
Service Good service, especially in safety first. Health and comfortable
accommodation requirements, food hygiene requirements. Tour Organizers could survey each destination before operating tour program in an area. For a destination, there could provided travel assistant or tour organizers who can cooperate with local travel police if any mishap occurs. Locations could have information assistance centers in case got any seniors get lost.
.
Tentative of Program Should not set busy tour programs travel to three
to four destinations may make senior tourists feel tired.
Price The price should be moderate, and to give
appropriate discounts.
CONCLUSION Senior tourist is one of the main purchase power in
this global market. Helps to increase economy, add new facilities, create
a lot new job and so on. The needs, wants, and demands of senior tourists
should be identify. Suitable destination is the key crucial to attract senior
tourist. Discount on lodge, products, services and so on are
the sub factors to attract senior tourists. Put more efforts on improvement of tourist destination.