Post on 14-Dec-2015
Ocean Transportation
Part One.Marketing Logistics
Ocean Transportation
Ocean Transportation
Type of Ocean Ships
Liners Tramps
Ocean Transportation
Type of Ocean Ships
Liners Tramps
Somewhat likeLTL motor carriers
Ocean Transportation
Type of Ocean Ships
Liners Tramps
Somewhat like truckload motorcarriers.
Ocean Transportation
• Liners
Ocean Transportation
• Liners– Set schedules.
Port
Southbound from Florida Northbound to Florida
Departure Arrival Days Departure Arrival Days
ANGUILLA Friday Wednesday 5 Wednesday Monday 5
ANTIGUA Wednesday Monday 5 Monday Monday 7
BARBADOS Thursday Tuesday 5 Tuesday Tuesday 7
CAYMAN ISLANDS
Tuesday** Thursday 2 Thursday Monday 4
Ocean Transportation
• Liners– Set schedules.
Ocean Transportation
• Liners– Set schedules.– Published tariffs.
Ocean Transportation
• Liners– Set schedules.– Published tariffs.– Container or break-bulk.
http://www.msc.navy.mil/inventory/ships.asp?ship=americantern&type=ContainerShip
From: http://www.scheepvaarthoek.nl/
Ocean Transportation
• Liners– Set schedules.– Published tariffs.– Container or break-bulk.
• Lighter-aboard-ship.
http://www.mdf.ru/english/exhibitions/moscow/northernsearoute70/
Russian nuclear-powered lighter-aboard-ship
Ocean Transportation
• Liners– Set schedules.– Published tariffs.– Container or break-bulk.
• Lighter-aboard-ship.
• Roll-on/Roll-off ship (RORO)
http://www.ship-world.de/photo-archive/roro.htm
http://home.t-online.de/home/shipflag.de/6.htm
http://home.t-online.de/home/shipflag.de/137.htm
Non-Vessel-Operating Common Carrier (NVOCC)
Non-Vessel-Operating Common Carrier (NVOCC)
• Consolidator.
Non-Vessel-Operating Common Carrier (NVOCC)
• Consolidator.
Containership
CA B
Non-Vessel-Operating Common Carrier (NVOCC)
• Consolidator.
Containership
C AB
Non-Vessel-Operating Common Carrier (NVOCC)
• Consolidator.
Containership
C A B
Non-Vessel-Operating Common Carrier (NVOCC)
• Consolidator.
Containership
CA B
Non-Vessel-Operating Common Carrier (NVOCC)
• Consolidator.
Containership
CA B
Non-Vessel-Operating Common Carrier (NVOCC)
• Consolidator.• Handles all details of exporter’s
shipping needs.• Assumes all obligations of
common carrier.Containership
CA
B
• Often serve freight forwarders (who are
shipper’s agents, not carriers).
Go to Part Two.
“Ocean Transportation”
Part TwoMarketing Logistics
Ship’s Brokers
• Liason between shippers and tramp ships.
Ship Agents
• Liason between shippers and tramp ships.• Act for ship operator to execute
– Ship arrival.– Clearance.– Loading, unloading.– Fee payments in port.– Used when amount of business in port does
not justify ship owner having their own people there.
Shipping Conferences
• Voluntary cartel of ship operators who agree on rates.
• Exempt from antitrust concerns.
• Previously carried quality image.
International Air
• Space and weight capacities on aircraft are at a premium.
• Products less than 10.4 pounds per cubic foot are assumed, for purposes of weight calculation, to be 10.4 pounds.
• Products more than 10.4 pounds per cubic foot are rated at actual weight.
International Air
• General cargo rate.
• Class rate – for cargo grouped into classes.
• Commodity rate.
• Container rate.
Container Traffic
• 26% of world container movements in 2003 were intra-Asia.
• China is the fastest-growing market.
• 25% of the container ship fleet is post-panamax.
TDC Trade.com http://www.tdctrade.com/shippers/vol26_4/vol26_4_seafreight05.htm
Lloyd’s Register http://www.lr.org/market_sector/marine/ulcs.htm
Liner Rates
• Liner costs are 80-90% fixed.– Fixed costs of owning/operating large vessels.– High management overhead for required
sales efforts.
• Ship operating costs: 60-70% of costs are for fuel.
• Ship scrapping.– 95% of ship can be recycled – especially
steel.
BIMCO http://www.bimco.dk/Corporate%20Area/Seascapes/Sea%20View%20/The%20business%20of%20ship%20recycling.aspx
http://www.wipro.com/insights/marinebunkering.htm
Coyle, Bardi, Novack (2000) Transportation
Liner Rates
• Ships tend to be built for specific routes.– Size.
• Panamax.• Post-panamax.
– Dimensions.– Ports.– Cargoes.
• Rates tend to be based upon costs per cubic foot of space.– Floor price must cover fixed costs.– Prices are then based upon commodity values.
• The higher the landed cost, the higher the transportation charge that can be charged.
– Elasticities are factored in.
Coyle, Bardi, Novack (2000) Transportation
Tramp Ship Cost Factors
• Tramp ships must be flexible to carry varied cargoes.– Tradeoff: more flexibility, less economy.
Coyle, Bardi, Novack (2000) Transportation
Tramp Ship Rate-Making
• High fixed costs.• Key is to minimize nonrevenue time and
mileage.• Three types of tramp ship charters.
– Voyage charter: specific trip(s).– Time charter: ship, crew used for a specific
time.– Bareboat: vessel is rented for a long period of
time and charterer provides crew.
Coyle, Bardi, Novack (2000) Transportation
Ship Size and Economies of Scale
• Ship size previously had been limited by– Abilities of ship builders.– Materials from which to build ships.– Ability of world’s ports to handle.
• By 1970s ports were basically the only limitation.
http://www.bimco.dk/Corporate%20Area/Seascapes/Maritime%20Matters/Scale%20economies%20and%20giant%20ships.aspx
Ship Size and Economies of Scale
http://www.maersk.com/historyTemplate.asp?nav=1&subnav=12&id=45&decade=&count=31
Ship Size and Economies of Scale
• Ship size previously had been limited by– Abilities of ship builders.– Materials from which to build ships.– Ability of world’s ports to handle.
• By 1970s ports were basically the only limitation.
• Economies of scale.– Quadruple ship size, only double its building
and operating costs.http://www.bimco.dk/Corporate%20Area/Seascapes/Maritime%20Matters/Scale%20economies%20and%20giant%20ships.aspx
End of Program