ARCHITECTURAL ARCHITECTURAL DESIGN THEORYDESIGN THEORY

SEMESTER ISEMESTER ILECTURE 10LECTURE 10

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Objectives of Design.

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• A study of the theory of subject can not be complete without an understanding of the objectives of that subject.

• Here, the objective is not of the study of the subject but the need to understand the objectives of the subject.

• Objectives, targets or reasons for Design can be interpreted at both the physical and the metaphysical planes.

• The physical objectives are related to the business of producing designs while the metaphysical objectives will be related to the philosophy of creativity – an abstract phenomenon.

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• Various artists, designers and creators could be in the field of designing for different reasons.

• All of them, however, to be true to their profession will have to appreciate the inherent philosophical needs of design.

• It may not be sufficient to treat design as just a physical activity for the purpose of pleasure and business.

• There has to be a higher motive for ‘designing’.

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• Ponder over the question – why does an artist paint, why does a musician create music ……?

• This higher motive could be:– giving sensory pleasure– making a statement.

• How can these motives be achieved?

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• These could be achieved by making the artist and the viewer/listener “happy”.

• In visual design the objective would be to provide ‘visual delight’.

• Real “Happiness” will come from viewing or listening to something that is Beautiful, Truthful and Good.

• Beauty, Truth and Goodness can thus be seen as the abstract objectives of Visual Design.

• There could be other objectives that could be offshoots of these such as perfection, honesty, etc and these would be dependent on the artist and the medium.

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BEAUTYBEAUTY• Beauty can be seen as a combination of qualities

in an object or a composition that delight the sight or other senses by the shape, proportion, color or other physical attributes.

• Beauty can also be seen as that which is morally or intellectually impressing charming or satisfactory.

• Anything that has allure, charm, grace, elegance, loveliness, exquisiteness can also be called beautiful.

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Here are some examples of Beauty from different facets of life.

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GOODNESSGOODNESS

• To be good is to have the right qualities as accepted by a particular culture, society and at a particular time.

• To be good is to be satisfactory and adequate meeting the expected conditions.

• Goodness is a virtuous quality.• Goodness is related to excellence, merit, value

and worth of an object or an act.• Goodness also relates to honesty, integrity and

merit besides righteousness and uprightness.

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Not Good Good

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TRUTHTRUTH• Truth is the quality of being in

accordance with fact or reality not false or erroneous and in accordance with reason or correct principles or accepted standard.

• Truthful is that which is genuine, showing life as it is and adhering faithfully to that which is right.

• Truthful is correct, honest, precise, realistic, sincere, and trustworthy.

• Truth is godly and divine.

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Truthful

Deceit

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• Students of architecture would need to appreciate that ‘Design’ for them would have much greater ramifications.

• ‘Architectural Design’, besides providing visual delight, will have to satisfy the conditions of functionality, structural and expressional strength, economy, sociology, culture, climate, psychology related to the architectural project.

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By now you should be clear about the Elements, Principles and Objectives of Basic Design.

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The End