Session 1 | July 16, 2009Rebecca Krause-Hardie

AudienceWorks

This program is made possible with support from

American Express Foundation

and the New York State

Council on the Arts, a State Agency

NYS ARTS presents

ArtsForward Leadership Training

Webinar & Blog Series

NYS ARTS presents

ArtsForward Leadership Training

Webinar & Blog Series

Rebecca Krause-Hardie - Today’s Moderator

Social Media - Quick Overview Tracking down Conversations Beginning to Listen Listening Tools and Tactics Building Capacity Rural and Urban - a few insights Q & A

Let’s look at our models of communication….

My Org One

One to One

One to Many

My Org

Many to Many

My Org

Personal relationships

close rate on referrals 75% close rate on direct mail 2% What is the value of those relationships? The power is both positive and negative

Flickr attribution Amit Gupta

Flickr attribution opxphile

Flickr attribution Andy Woo

Flickr attribution ClickFlashPhotos

Flickr attribution avriette

Flickr attribution kitchenkam

“resources accumulated over time in human relationships” = the basis for friendship Sharing Trusting Valuing Supporting Responsive

My Org

twitter

My Org

facebookblogs

Culture and art specific social sites Facebook Subscribe to blogs Subscribe to ‘alerts’ Subscribe to ‘feeds’ of keywords

Setting up ‘feeds’ with Google Reader Google alerts Del.icio.us Twitter searches Technorati searches

Set up accounts Set up and test keywords Subscribe to feeds Refine our searches Share what we learn Do something with it

Use the subscribe button to add to your reader

Note the authority ranking

Rural users have roughly 1/3 as many friends as Urban users

Rural users tend to make friendships off-line then move them on-line

Rural people view the internet as a place to connect to people they already know

Rural women users set their profiles to ‘private’ at much higher rates then others

Networks of rural users tend to be nearby

Only 20% live more than 414 miles away

20% live more than 948 miles away

Share your learning Experiment Begin with little things Failing is okay Network with colleagues Partnerships are powerful

Google Reader as your Dashboard Share things of note (Shift S) Email to core team (click on E on keyboard) Sort your feeds into folders Fine Tune your searches - iteratively

What are you learning? What is the business value? Who needs to hear this? How will you respond? Listening is for the entire

organization

It’s all about relationships!

Continue the conversation with Rebecca on the

NYS ARTS Blog

Playback today’s session or review the slides on the blog and then post your comments about this course or ask questions on the NYS ARTS BLOG

www.nysarts.typepad.com

Next session July 30 | Thinking Strategically about the Shiny New Toys