Digital and storytelling

Feeling pretty much in the dark about digital

National Trust, behind the times?

Work in partnership with experts

Actually we are pretty advanced as it’s about the story not the

technology

Imagination – can digital fill the gap?

• VE perspective of this group

• Digital could be the way to evoke imagination, much easier to explain with an image

• http://www.youtube.com/watch?v=qSfATEZiUYo

• 3d image is great but the rest is a bit hit and miss so it tells us that …..

Content is key

• Is your content compelling• Keep it simple• Think about the audience• Think how a visitor will use it / what they will get

out of it• When? Pre visit/during/post visit• Manage expectations, can it be delivered• Call to action – will it make you visit/read

on/donate/get involved

What have we learnt and can share with you?

Have something compelling to say – then decide the best way to

say it

Make sure we’re making a business decision

Understand our audiences relationship with digital world

• Urban Daddy https://vimeo.com/28425601

• Cloud pink https://vimeo.com/40853815

• Projection http://www.youtube.com/watch?v=Q9Qv62AqOk0 & http://www.youtube.com/watch?v=qXvmDaY29xg

View commissions as a shared creative process

Use digital technology to manage segment clash

Birdcage https://vimeo.com/25831269

View it as an ongoing commitment – not a one off

investment

Use digital technologies to problem solve

https://vimeo.com/23503354

Identify a dedicated expert point of contact within the Trust

Take little steps – simpler is better

Don’t worry about being behind the times

Summing up

Opportunities for the USB itself to explore?

• Building up our insight into digital user segments

• Identify a single point of contact within Trust for digital

• VE - Consider a pilot project that invests time into developing a creative partnership with the digital technology sector.