Organization for

hepatitis awareness

Hepatitis is playing havoc with the lives of

Pakistanis. Out of five common types of

hepatitis – A, B, C, D , E , F and G–

prevalence of hepatitis B in Pakistan is six

million and that of hepatitis C is seven

million. Overall, 15 million people somehow

harbor hepatitis viruses in their bodies.

It is a fact that numerous programs in the

last 10 years had been announced by the

government; websites illustrate elaborate

plans, but what has actually been

implemented and what outcomes have been

achieved remains a mystery for all of us.

Our aim is “To create awareness of Hepatitis ”.

To ensure commitment of the government and

people.

This will lead to action and will address the

"silent epidemic".

To prevent the transmission of viral hepatitis.

To create awareness about Hepatitis , care,

treatment and support among common

people.

To arrange Free Medical camps.

To Provide Free Medical Treatment.

To revolutionize

The behavior of society about hepatitis

infected patients.

The behavior of hepatitis infected patients

about themselves.

Head office: Bedian road Lahore cantt

Email: health_foundation@yahoo.com

Facebook page: Health foundation

Website: www.healthfoundation.com.pk

President:

Senior Vice President:

Vice President:

General Secretary:

Joint Secretary:

Finance Secretary:

Media/information Secretary:

2 executive members:

Men 16% Women 84%

The word hepatitis comes from the Ancient

Greek word hepar (root word hepat) meaning

'liver', and the

Latin itis meaning inflammation. Hepatitis

means injury to the liver with inflammation

of the liver cells.

50% hepatitis is caused due to repack of

syringes.

The people who take hair cut or shave from

the barbers that sit on the road.

Due to use of unsterilized medical

equipments.

The acute phase most common symptoms of

hepatitis are:

Loss of appetite

Fatigue

Mild fever

Muscle or joint aches

Nausea

Slight abdominal pain

Vomiting

Weight loss

Circulation problems (only toxic/drug-induced

hepatitis)

Dark urine

Dizziness (only toxic/drug-induced hepatitis)

Drowsiness (only toxic/drug-induced hepatitis)

Enlarged spleen (only alcoholic hepatitis)

Headache (only toxic/drug-induced hepatitis)

Hives

Itchy skin

Light colored feces, the feces may contain pus

Yellow skin, whites of eyes, tongue (jaundice)

Trialability :

Can the behavior be tried out beforehand before permanent or full adoption?

Ease:

How easy or difficult is it to adopt the behavior?

Risks :

What are the risks of adopting the behavior?

Image:

Is the behavior attractive or unattractive?

Acceptability :

Is the behavior socially acceptable?

Duration:

Is the behavior to be practiced once or repeatedly? is it to be sustained over the short or long term?

Cost :

Does the behavior have a financial cost or not?

Males , females and children.

But our organization will focus more on Women

training because ratio of affected women are

greater.

Have a household income 7000 or greater per

month.

Families.

• The immediate target is the under developed

areas of Lahore.

• Urban and rural areas of Lahore.

In future we will expand to HafizAbad , Gujranwala

because ratio of hepatitis in these is 33%

respectively.

We will target clients who are afraid of

getting checkup that if the results will come

positive than they will have to do the

checkup that they cannot afford. And they

are reluctant to change their behavior.

We will take donations most from family,

family friends, University students and from

companies and Business personnel’s.

There is no age limit for donors they may be

from any age group and no income limit also.

They may belong from any area of world no

geographical limit. .

A volunteer age limit is from 18 to 60. Our aim is to take maximum volunteers Doctors by profession that provide us help in the treatment of patients.

We will also join hands with volunteers for the other important work in arranging seminars, to spread message and etc.

volunteers may be from all over the Lahore and Pakistan but we will prefer to those who are easily available. And we will hire to those who are passionate and willing to work for this cause aim that have enough time so that they can join us.

We are targeting concentrated marketing for

awareness of Hepatitis. we will target the

underdeveloped areas and needy people who

cannot afford the treatment of hepatitis and

also who did not have access to do free

check up or awareness about hepatitis what

are symptoms , how to prevent and etc.

We care and cure and save life.

So our product that we are going to perform

is actually a service in which we all give

awareness to the people regarding hepatitis

and we will facilitate them by providing

assistance and financial help help them

recovering from this contagious disease.

We are providing free of cost services ,

normally we will not charge any price from

our client for the checkup. But in case of

treatment we will involve them and will take

money to the extent they can pay without

difficulty because there involvement will

keep them motivated.

Our main office is in Bedian road Lahore cantt.

We will arrange our seminars in different

locations of Lahore that will suite to

organization and patients so that they do not

face any difficulty.

We will also arrange “Mobile Bus“ for the

checkup of people so that where we cannot

reach than we will use bus there.

Like other organizations Promotion is also

necessary to attracts the customers.

We will use

1. Seminars on Awareness of hepatitis.

2. Purple ribbon campaign.

3. To strengthen Corporate image

We hire volunteers from different areas of

Lahore and they belong to different

professions(Doctors, students , Accountant ,

Marketer).

Although they belong to different professions

but they all are passionate to help the needy

people and they serve the audience with

respect.

As we arrange different events at different

places and as our office is situated in Bedian

road Lahore cantt we always try to provide a

clean atmosphere so that nobody face any

difficulty.

In our head office there is a established lab

where customers can have medical checkups

and treatment.

Firstly we arrange seminars and medical

camps and from the result of medical camps

the patients whose result comes positive are

separated from others and than we screen

down the selected patients to whom our

organization will provide treatment.

Social Media:

We also use social media to create

awareness about our cause.

Facebook pages:

We make a face book page and invite

different people to like the page. By using

facebook we will generate fund and

advertise our campaign.

Website:

We also make our own website to advertise our

organization.

Word of mouth advertising

Newspapers

We will publish about our campaigns in newspapers.

Cable TV Ads:

We also give ads in different news channel to attract the attention of different people.

Local Mosque Announcements

In rural areas, mostly people are illiterate. So we hire a person to go in different mosque and arrange an announcement about our camp to catch the attention of people.

.

We will get contributions from our volunteers & their reference areas (friends, family, class fellows & colleagues etc…).

For activity based donations, we also approach Local Business Corporations & Generous Personalities like Malik Riaz hussain and also the other people in our reference circle.

Generating funds through citizen contribution even if they contribute one rupee than according to population estimation we can get around 1 to 2 crore rupees.

We will divide into two categories:

Direct costs

Indirect costs

Direct cost:

It will contain the money hat we will spend on

Awareness campaign , on medical tests,

treatment of patients.

Indirect cost:

It will include the management costs like (

Rent , staff salary , transportation and etc).

Cost on each patient in 1 week costs ranges

from 2000 to 5000.

While this treatment in private institutions

charge from 15000 to 30000. at a specific

stages it costs around about 3 lacs.

Techniques used after the marketing plan

period to analyze success in achieving broadly

the entire organization’s marketing efforts

Steps that an organization takes to ensure that

its marketing plans are successful.

consider the SMART acronym:

Specific – ensure your objectives are clear and outline what you are hoping to achieve.

Measurable - your objectives should able to be measured. Measurable objectives help to determine the success of the campaign, and communicate the observable results to be obtained.

Achievable

The campaign objectives should be achievable for everyone involved?

Realistic – you should have the resources and knowledge available to achieve the campaign objectives.

Timing – map out a clear, achievable timeframe in which the objectives should be achieve.

a. Marketing cost and profitability analysis

b. Efficiency ratios

c. Marketing-effectiveness rating review By

Fund raising

Costs are typically straightforward to

quantify; benefits are typically hard to

quantify. So it will be difficult to make a

go/no go decision.

Remember, just because an idea doesn’t “cost” much, if it

eats up a lot of staff time, then it does cost you. Time is

just as valuable as money.

This ratio is calculated as program service

expenses (or money directly spent to further the

nonprofit mission of the organization) divided by

the NPO's total expenses.

This information is significant to donors, board

members, and managers because it quantifies

how much the NPO is spending on its primary

mission rather than administrative costs.

Ideally, this ratio would be equal to one, but such

success is unrealistic for most business models.

This final ratio is calculated as unrestricted

contributions (or incomes from donors who do

not specify where it must be used) divided by

unrestricted fundraising expenses (or how much

money was spent by the NPO to collect those

contributions).

An important takeaway from this ratio is how

many dollars the NPO can collect for every one

dollar of fundraising expense—how efficient is

the organization at raising money. The higher the

ratio, the more efficient the fundraising efforts.