Post on 22-Jul-2020
Identity Design GuidelinesNovember 2019
ContentsEnuygun Identity Design Guidelines
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Introduction
Introduction
Contents 2About This Guide 3
Basic Elements
Brand Logo 5Logo Clear Space 6Logo Wrong Usage 7App Icon 8Primary Colours 9Secondary Colours 10Logo Colours 11Typography 12Icons 13Sub-brand Logos 18
Communications
The Diagonal 22Banner Ads 24Print Ads 31
About This GuideEnuygun Identity Design Guidelines
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Introduction
Welcome.
This document outlines the design standards for our brand logo, subsidiary logo system and comunication design including the corporate typography, colour palette and the communication applications.
The consistent use of these elements strengthens the equity of the Enuygun brand.
Basic ElementsEnuygun Identity Design Guidelines
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Brand LogoEnuygun Identity Design Guidelines
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Basic Elements
Basic Elements
Brand LogoLogo Clear SpaceLogo Wrong UsageApp IconPrimary ColoursSecondary ColoursLogo ColoursTypographyIconsSub-brand Logos
Logo Clear SpaceEnuygun Identity Design Guidelines
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Basic Elements
Basic Elements
Brand LogoLogo Clear SpaceLogo Wrong UsageApp IconPrimary ColoursSecondary ColoursLogo ColoursTypographyIconsSub-brand Logos
Logo Wrong UsageEnuygun Identity Design Guidelines
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Basic Elements
Don’t add any effects
Don’t use the coloured logo on coloured backgrounds
Don’t use colours not shown on the “Logo Colours” page
Don’t use the coloured logo on photography
Don’t use multiple colours
Don’t add any extra elements to the logo
Basic Elements
Brand LogoLogo Clear SpaceLogo Wrong UsageApp IconPrimary ColoursSecondary ColoursLogo ColoursTypographyIconsSub-brand Logos
App IconEnuygun Identity Design Guidelines
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Basic Elements
Basic Elements
Brand LogoLogo Clear SpaceLogo Wrong UsageApp IconPrimary ColoursSecondary ColoursLogo ColoursTypographyIconsSub-brand Logos
Primary ColoursEnuygun Identity Design Guidelines
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Basic Elements
#2dc44dRGB 45-196-77Pantone 7480 CCMYK 86-0-78-0
#ffffffRGB 255-255-255
Basic Elements
Brand LogoLogo Clear SpaceLogo Wrong UsageApp IconPrimary ColoursSecondary ColoursLogo ColoursTypographyIconsSub-brand Logos
Secondary ColoursEnuygun Identity Design Guidelines
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Basic Elements
#1b2f6fRGB 27-47-111Pantone 288 CCMYK 100-80-6-32
#ff3b42RGB 255-59-66Pantone 2034 CCMYK 0-85-80-0
#0087ffRGB 0-135-255Pantone 3005 CCMYK 100-31-0-0
#9966ffRGB 153-102-255Pantone 2083 CCMYK 00-72-0-0
Basic Elements
Brand LogoLogo Clear SpaceLogo Wrong UsageApp IconPrimary ColoursSecondary ColoursLogo ColoursTypographyIconsSub-brand Logos
Logo ColoursEnuygun Identity Design Guidelines
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Basic Elements
Basic Elements
Brand LogoLogo Clear SpaceLogo Wrong UsageApp IconPrimary ColoursSecondary ColoursLogo ColoursTypographyIconsSub-brand Logos
TypographyEnuygun Identity Design Guidelines
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Basic Elements
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$€%&*( )<>?:“”+=
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$€%&*( )<>?:“”+=
Muli Black
Muli Bold
Basic Elements
Brand LogoLogo Clear SpaceLogo Wrong UsageApp IconPrimary ColoursSecondary ColoursLogo ColoursTypographyIconsSub-brand Logos
IconsEnuygun Identity Design Guidelines
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Basic Elements
Basic Elements
Brand LogoLogo Clear SpaceLogo Wrong UsageApp IconPrimary ColoursSecondary ColoursLogo ColoursTypographyIconsSub-brand Logos
IconsEnuygun Identity Design Guidelines
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Basic Elements
Basic Elements
Brand LogoLogo Clear SpaceLogo Wrong UsageApp IconPrimary ColoursSecondary ColoursLogo ColoursTypographyIconsSub-brand Logos
IconsEnuygun Identity Design Guidelines
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Basic Elements
Güvencesi
Basic Elements
Brand LogoLogo Clear SpaceLogo Wrong UsageApp IconPrimary ColoursSecondary ColoursLogo ColoursTypographyIconsSub-brand Logos
FiyatAlarmı
IconsEnuygun Identity Design Guidelines
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Basic Elements
Basic Elements
Brand LogoLogo Clear SpaceLogo Wrong UsageApp IconPrimary ColoursSecondary ColoursLogo ColoursTypographyIconsSub-brand Logos
IconsEnuygun Identity Design Guidelines
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Basic Elements
Online
Basic Elements
Brand LogoLogo Clear SpaceLogo Wrong UsageApp IconPrimary ColoursSecondary ColoursLogo ColoursTypographyIconsSub-brand Logos
Sub-brand LogosEnuygun Identity Design Guidelines
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Basic Elements
Basic Elements
Brand LogoLogo Clear SpaceLogo Wrong UsageApp IconPrimary ColoursSecondary ColoursLogo ColoursTypographyIconsSub-brand Logos
Categories - Portrait
Sub-brand LogosEnuygun Identity Design Guidelines
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Basic Elements
Basic Elements
Brand LogoLogo Clear SpaceLogo Wrong UsageApp IconPrimary ColoursSecondary ColoursLogo ColoursTypographyIconsSub-brand Logos
Categories - Landscape
Sub-brand LogosEnuygun Identity Design Guidelines
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Basic Elements
Basic Elements
Brand LogoLogo Clear SpaceLogo Wrong UsageApp IconPrimary ColoursSecondary ColoursLogo ColoursTypographyIconsSub-brand Logos
Services
CommunicationsEnuygun Identity Design Guidelines
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The DiagonalEnuygun Identity Design Guidelines
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Communications
1/6 y
1/6 y15º
1/6 y y
Communications
The DiagonalBanner AdsPrint Ads
The DiagonalEnuygun Identity Design Guidelines
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Communications
Communications
The DiagonalBanner AdsPrint Ads
Banner AdsEnuygun Identity Design Guidelines
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Communications
300 x 250 pxCommunications
The DiagonalBanner AdsPrint Ads
Banner AdsEnuygun Identity Design Guidelines
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Communications
300 x 250 pxCommunications
The DiagonalBanner AdsPrint Ads
Banner AdsEnuygun Identity Design Guidelines
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Communications
300 x 600 pxCommunications
The DiagonalBanner AdsPrint Ads
Banner AdsEnuygun Identity Design Guidelines
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Communications
320 x 50 pxCommunications
The DiagonalBanner AdsPrint Ads
Banner AdsEnuygun Identity Design Guidelines
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Communications
320 x 100 pxCommunications
The DiagonalBanner AdsPrint Ads
Banner AdsEnuygun Identity Design Guidelines
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Communications
336 x 280 pxCommunications
The DiagonalBanner AdsPrint Ads
Banner AdsEnuygun Identity Design Guidelines
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Communications
728 x 90 pxCommunications
The DiagonalBanner AdsPrint Ads
Print AdsEnuygun Identity Design Guidelines
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Communications
Communications
The DiagonalBanner AdsPrint Ads
Print AdsEnuygun Identity Design Guidelines
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Communications
Communications
The DiagonalBanner AdsPrint Ads
Print AdsEnuygun Identity Design Guidelines
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Communications
Communications
The DiagonalBanner AdsPrint Ads
Print AdsEnuygun Identity Design Guidelines
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Communications
Communications
The DiagonalBanner AdsPrint Ads
Design guidelines created byElif Ergür Studiowww.elifergur.comstudio@elifergur.com
All rights reserved. © ENUYGUN 2019