NOV 05 - 07

BTS, The Squid Game Many countries have become infatuated with K-pop, K-shows, and even K-soap operas.

But beyond cinematography and K-Pop, there has also been a rising high demandin K-Lifestyle products: K-beauty, K-lifestyle, K-food etc.

KOTRA New York is excited to host a special showcase, ‘Beyond K-Lifestyle 2021’, where attendees will have the chance to experience and test more than 50 trendy lifestyle brands

from South Korea. The event will be held from November 5th to 7th at the American Dream Mall (Court A), and it will be comprised of many complimentary samples, raffles, k-pop competition,

and exciting performances.

BEYOND

at American Dream

K-BEAUTY

K-BEAUTYSKIN CARE

HAIR CARE

MAKE-UP

SALT BASED PERSONAL CARE

ACNE PATCH

HAND CREAM

BEAUTY ACCESSORIES

ABIB stands for ‘the first moon’ in Hebrew and aims to make and complete the most perfect and pure cosmetics from the starting point of the beauty cycle process.

K-BEAUTY

SKIN CARE

ASIS-TOBE develops hypoallergenic cosmetic productsthat offer mild daily skin care for all types of skin.

K-BEAUTY

SKIN CARE

Authentic herb and tea for your skin with hibiscusflower, cica(tiger grass), earl grey tea extract.

K-BEAUTY

SKIN CARE

Globally sourced ingredients,contents made with care. CONTENTLY.

HAIR CARE / SKIN CARE

K-BEAUTY

DINTO not only strongly opposes animal testing but also use vegan substances in all our products. A healthy and ethical beauty is our clear message to the world which we promise to keep ourselves.

K-BEAUTY

MAKE UP

Inspired by K-beauty philosophy, GLAM UP creates a super potent skincare line made only with clean, effective ingredients purely sourced from nature.

K-BEAUTY

SKIN CARE / MAKE-UP / HAIR CARE

Inspired by pristine Korean fruits and plants, we believe in the power of nature’s fresh nutrients to make skincare products that are good for all.

K-BEAUTY

SKIN CARE / MAKE UP

At KOSETTE, we reconceptualized salt, a very familiaryet powerful mineral from Mother Nature.All of our formulas are natural and edible grade. 100% vegan and cruelty-free. We are continuously making eco-friendly improvements becausewe love the earth as much as we love you.

SALT BASED PERSONAL CARE

K-BEAUTY

MISSHA offers quality and affordable Korean beauty products, in both skincare and makeup.

K-BEAUTYSKIN CARE

All of NEOGEN`s products are built on one core principle; simple, but effective innovation. True Benefit!

K-BEAUTY

SKIN CARE

Real vegan acne skin care full of healthy ingredients.

K-BEAUTY

ACNE PATCH

NOLAHOUR

Dull skin? PINKPICK’S sheet masks contain rich essence of natural ingredientsfor wrinkle improvement by moisturizing, soothing and revitalizing your skin.

K-BEAUTY

SKIN CARE

Products by SARO are to give professional resultsat the comfort of your home with the most concentrated, pure and clean ingredientswith no preservatives or chemicals.

SKIN CARE

K-BEAUTY

Because STELLA.BLANC utilizes the highest-quality fragrance for their hand cream, the scent is not only strong but also long lasting like premiumperfume. This hand cream creates nostalgia when applied simultaneously to hand, wrist and neckline.

K-BEAUTY

HAND CREAM

Although there are many different cultures and languagesin this world, we are able to differentiate good quality products equally. Varuza makes products with not only ethically sourced ingredients but also with making sureall living creatures in mind.

SKIN CARE / BEAUTY ACCESSORIES

K-BEAUTY

Recover the damage of your skin from the age and environment. Natural oil nutritionprotect your skin and keep the moisture in your skin.

K-BEAUTY

ESSENCE OIL / LOTION

K-l ifestyle

FASHION / BEAUTY / STATIONARY

HOME APPLIANCES

HAIR STRAIGHTENER / DESK FAN

REED DIFFUSER

KIDS TABLEWARE

DIY PAINTING KIT

BAGS

SARONG

LIGHT THERAPY DEVICE

SCALP & HAIR CARE

KIDS SKIN CARE

PET SUPPLIES

K-l ifestyle

K-l ifestyle

ÅLAND is a multi-brand store with new fashion designerswhere you can feel fashion, design and culture of Seoul in Korea.

FASHION / BEAUTY / STATIONARY

BLUEFEEL, a spin-off startup fromSamsung Electronics’ in-house venture,aims to provide an all-new applianceexperience by refreshingly addressingthe inconvenience of already familiarRed Ocean Products.

HOME APPLIANCES

K-l ifestyle

COOLEAN, a combination of word of COOL and CLEAN,is a brand from Korea who manufactures and distributes

various small home appliances.

K-l ifestyle

HAIR STRAIGHTENER / DESK FAN

Fill your world with DAILY COMMA, We care about your daily life!

K-l ifestyle

REED DIFFUSER

K-l ifestyle

DULCE WOLRDS produces dinnerware with 100% sugarcane Green Polyethylene.Our products are made without using petroleum plastics.

KIDS TABLEWARE

K-l ifestyle

We manufacture DIY cubic paintings that have official licensewith Disney, Marvel, BTS, Pinkfong, Peanuts and more.

DIY PAINTING KIT

I WAS PLASTIC is a sustaniable fashion brandthat uses fabrics from recycled plastic bottles.

Designed with versatility and longevity in mind,our products are not only designed for multi-use purposes

but also to foster a union between fashion and sustainability.

K-l ifestyle

BAGS

K-l ifestyle

MATT AND MEL, a hand crafted fabric brand inspired by nature,designs products to echo the excitement and tingly anticipationof travel in everyday life.

SARONG

OLLY is a light therapy brand that offers simple solutions in everyday life for people who want healthy sleep rhythms.

LIGHT THERAPY DEVICE

K-l ifestyle

K-l ifestyle

ROOTONIX is Korea’s representative daily personal care brandbased on innovative technology for scalp & hair health.

SCALP & HAIR CARE

“My very first friend, SNOW BUDDY”.Natural ingredients skincare collectionsfor your children. Enjoy bath time!

K-l ifestyle

KIDS SKIN CARE

K-l ifestyle

‘Paws in Soul’. SOULITGE is a premium brand exclusively for small dogs.

PET SUPPLIES

K-food

HEALTH SUPPLEMENTAL FOOD

CONVENIENT FOOD / FOOD&BEVERAGES

KOREAN CUISINE

HEALTH NUTRITION SUPPLEMENTS / SNACKS

KONJAC JELLY

SEASONED LAVER PRODUCTS

KOREAN TRADITIONAL FOOD

CANNED TUNA / SEASONED LAVER / CORN SILK TEA

VEGETABLE SEASONING

GROCERY / SNACK / GENERAL MERCHANDISE

K-food

BLACK SECRET is the most perfect secret to protect our health, beauty and youth. Black ginseng contains all the secrets of natural ingredients.

K-FOOD

HEALTH SUPPLEMENTAL FOOD

BONJUK knows and makes one of the best Korean food.

K-FOOD

CONVENIENT FOOD / FOOD&BEVERAGES

K-FOOD

KOREAN TRADITIONAL FOOD

DAESANG is the global leader in a wide varietyof traditional and authentic Korean food products such as Gochujang, Kimchi and more.

K-FOOD

CANNED TUNA / SEASONED LAVER / CORN SILK TEA

DONGWON is a comprehensive food supplier,providing consumers with good food.

K-FOOD

Enhance your snacking with low calorie, healthy jelly snack packed with collagen and vitamin C! Sold over 3 million on Costco, Amazon, Hmart, 7-Eleven, iherb and launching soon at Urban Outfitters.

KONJAC JELLY

GADA MARKET offers an experience of conveniently purchasingonline from home instead of going shopping at marts and stores.

K-FOOD

HEALTH NUTRITION SUPPLEMENTS / SNACKS

K-FOOD

SEASONED LAVER PRODUCTSKCWOORIGIM has professionalized in the production of seasoned laver since 1990. We have various laver products.

K-FOOD

GROCERY / SNACK / GENERAL MERCHANDISE

We believe food should be processed with not only safeingredients but also with trusting facilities. KF Village is a brand

that can be trusted in fulfilling your Korean Food needs.

K-FOOD

YONDU is an all-purpose sauce for cooking that boost the flavor of all your dishes. Use it in soups, noodles, marinades and stir-fires at any time of the cooking process for a delicious flavor.

VEGETABLE SEASONING

YOUNGPOONG brings you eco-friendly products full of rich nature and joy.Our products are a great combination of sweet and spicy sauce and chewyrice pasta, and easy to cook in a microwave.

K-FOOD

KOREAN CUISINE

KOREAN CUISINE