8/2/2019 Notes With Prof Rolando Averilla

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Notes with Prof Rolando Averilla

March 14, 2012

Seven Categories of New Services (Lovelock 2001)

Hierarchy of new Services Categories

1. Major Service Innovation new core products not previously defined, (new programs)2. Major process innovation using new processes to deliver existing core products in new ways

with additional benefits

3. Product line extensions additions to the current product lines by existing f

4. Process line extensions

5. Supplementary Service Innovation

6. Service Improvement

7. Style change simplest innovation typically no changes in either process or performance (ie

name change bachelor of E commerce to E Business

Anson Model and developed for schools

New Service Product Development variant

Relationship Marketing Ladder of Customer Loyalty

1. Partner: Someone who has the relationship of a partner with you

2. Advocate: Someone who actively recommends you to others, who does your marketing for you

3. Supporter: Someone who likes your organization but only supports you passively

4. Client: Someone who has done business with you on a repeated basis but may be negative or at

best neutral, rewards your organization

5. Purchaser: Someone who has done business just once with your organization

6. Prospect: Someone whom you believe may be persuaded to do business with you

Physical Structure

Sports

Academic

Aim: Market Penetration

Via: Offering new programs

based on the minor

improvement of existing ones

Aim: Market Development

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Audience Public Students Private Students Transferees

Barriers

Key Messages Opportunity for work is

readily accessible due

to SM network

Facility is sosyal and

modern

UAAP is the it sports

event every yearMedia Vehichles

Events / Others

Audience Parents

SM Employees General Public NU Students

National U Brand Tag Line Options

Make a difference

Ours is the Filipino dream

Sharing your dreams

Believing in every Filipino

We Believe in you

Vision Mission

MISSION:National University delivers quality, relevant and cost effective education that will mold ourstudents into responsible and globally competitive citizens imbued with love of GOD, Countryand Fellowmen.

VISION:Educated and cultured leaders imbued with spiritual and moral values enhanced by dynamicfilipinism through cost effective quality education.

QUALITYPOLICY:

Guided by the philosophy of dynamic filipinism, all the members of National University commit todevelop the students into total persons and inculcate in them, moral and spiritual values and allthat is good in the Filipino by complying with the appropriate customer, regulatory and statutory,and other requirements and continually improve the effectiveness of our organization. Suchimprovement and effectiveness shall be measured based on the quality and timeliness ofservices we deliver to our students and competencies of our teaching and non-teachingemployees.

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5 core values

VIRTUES / ATTITUDE / BEHAVIOR

Virtue embodies the absolute characteristic of an individual; the basis of one's strength tomanifest and disclose his/her worth as ones' expressions to reality and life itself. These arequalities/attitudes which propose that man is unique for his humane characteristics.Our beloved school, National U, in its great desire to perform delineated by our valuablemission-vision, thus, promotes and embraces the principle of good-will that shall carry the ensigniaofwho and what a true NATIONALIAN is, as he/she explores to the realism of life exhibiting theattitude of being:

INDUSTRIOUS:In response to work and responsibilities as a student, an employee and generally, as anindividual sustaining extra effort and warm services beyond time for the success of a givenactivity; and, committed to progress and productivity of his/her community:

COMPASSIONATE:In extending sincere and significant help, aid and support to others; sharing anything goodassisted by guidance to encourage acceptable and righteous decision;

RESPECTFUL:Through his/her relationship with others from his manifested approach and interaction; abidanceto given rules and policies; cognizance to privacy and differences; confidence to the law of manand with a strong belief to the Laws of God;

RESILIENT:With his/her strong determination to pursue a promising hope; inspired and decisive to attain

self-contentment and success realizing the good of others; tough enough to evade againstweaknesses and lures; and,

TRUSTWORTHY:At all times, sharing and extending honest services and concurrence, able to lead and executeeffectively assigned task with joys in his/her heart ensuing to self-esteem and fulfillment.With these virtues shall we cultivate in our minds; dwell in our hearts; stream in our blood; andintensify our soul to make us all worthy individuals.

Marketing Strategies

Life Size standees of national u achievers for internal marketing.

Street signs in partnership