Today's Technology:Discussion on Blogging, LinkedIn,

Marketing and, Technology

Northside MIBORMarch 9, 2011

Is Your Website a GEM?

Julie KiffmeyerInternet Marketing Consultant

Indianapolis, IN

Is Your Web Presence a GEM?

Presented by:Julie KiffmeyerInternet Marketing ConsultantMarch 9, 2011

Is Your Web Presence a GEM?

G – Goal Oriented

E – Effective

M - Measured

Is Your Web Presence a GEM?

With….255 Million Websites1.97 Billion Internet Users152 Million Blogs600 Million People on Facebook2 Billion videos watched on YouTube / day

… How Do You Stand Out?

Goals – Effective – Measure

What are your GOALS?

• Transactions

• Lead Generation

• Branding/Education

• Relationship Building

• Membership Registration

• Viral Marketing

S – specific

M – measurable

A – actionable

R – realistic

T – timely

Goals – Effective – Measure

Is your Web Presence Effective in Meeting Your Goals

• Marketing Strategy• Search Strategy• Conversion• Target Audience• Testing

Measure and Refine

• Website Statistics• Conversion Rates• Closed Business• Sales Volume

Goals – Effective – Measure

Is Your Web Presence a GEM?

G – Goal Oriented

E – Effective

M - Measured

… HOW DO YOU STAND OUT?

LEVERAGING SOCIAL MEDIA

Facebook [components]

Page Profile Group

Facebook Insights

- Page views- Unique views- Fans- New Fans- Removed Fans- Wall Posts- Photo views-Video/Audio Plays

LEVERAGING SOCIAL MEDIA31 | Facebook

Case Study [Martell Home Builders]

Customer-Centric Strategy• Started SM 1 hr/day in May 2007• GPS tracking in trucks with Google

Maps• YouTube videos sharing employee

stories• Weekly project photos for clients• Fresh blog content

Results:• Homes sold in 2007: 16• Homes sold in 2008: 40• Homes sold in 2009: 100• Percentage of home sold direct to

consumer – 80%

1Media-Rich & Share-worthy content creation

Publish interesting and relevant content!

Media Rich & Share-Worthy

Media Rich & Share-Worthy

LEVERAGING SOCIAL MEDIA34 | Facebook

2Buy a Flip Camera (Yes, Seriously)

Flip Camera [inspiration]

Create your Videos

- Virtual Tours- Customer

Testimonials- Training Videos- Local Area/Event

Videos- Photo Montage set

to music

LEVERAGING SOCIAL MEDIA37 | Facebook

Manage Your Friends6

Managing Friends

Easily organize your friends in logical groups (friends, family, coworkers, etc)You can assign friends to more than one group. Lists are private.

Managing Friends

Lists allow you to easily manage custom privacy level Note: If you assign a friend to more than one list, FB will default to the most restrictive privacy setting

LEVERAGING SOCIAL MEDIA40 | Facebook

7Share and Endorseyourself & others

Helping you make it easy [topics]• Golf Courses• Coffee Shops• Resource Lists• Local and

Community News • Events & Festivals• How to Topics• Reviews• Real Estate News• Mortgage News• Home Buyer/Seller

Tips• Loan Programs• Builder Profiles• Testimonials• Moving with Pets• Utility/Street

Maintenance• Places to Shop• Pest Control• Local Zoo• Design Trends• Interview Someone• Second Homes• Real Estate Laws• Parks• Art• Home Safety• Crime• Property Taxes• Low Cost Area

Activities• Senior Housing• Local Businesses

• Historic Buildings• Home Owners

Insurance• Gardening• Home Decorating• Foreclosure• Energy

Conservation• Transportation &

Parking• Schools• Churches• Daycare• Recycling Programs

LEVERAGING SOCIAL MEDIA43 | Facebook

Participation & Conversation

LEVERAGING SOCIAL MEDIA44 | Facebook

Online Testimonials [believability]

Make testimonials believable

• Utilize photos• Scan written signature• Online audio• Scan hand written letters or

postcards • Online video

LEVERAGING SOCIAL MEDIA45 | Facebook

Take Shortcuts

Mobile Applications on-the-go networking

8

10Social Media Integration

BLOGGINGBy Cindy in Indy

Why Blog

Generates Leads – it positions you as the expert.

It’s FREE – only cost is your time. Forces you to know your market

How many active listings are there in Fishers How many sold this month What are the average DOM and $/sq ft

What are the components of a Blog

First sentence is Google Rich…be sure it matches the title.

Links (sprinkled) Signature with call to action Pictures to break up the words

Istock Microsoft clip art Your camera

What to Blog About

Neighborhoods Local Market Reports for the month or

quarter Community Events Hot Spots Why they should use you Guest Bloggers (Lender, Inspector)

How to get Started

Active Rain See what blogging is Education Relationships/Referrals

WordPress If Keller Williams, you can use Eagency Call Cindy; I will spend 30 minutes with

you giving you the basics training for Active Rain