Normanton Town Council9 April 2012

Meeting the Challenge consultation

Stephen Eames, Chief Executive, The Mid Yorkshire Hospitals NHS Trust

Dr Phil Earnshaw, Chair, NHS Wakefield Clinical Commissioning Group

The pre-consultation campaign

• Raise awareness of the proposals• Draw out any issues • Listen to patients’ experiences• Hear the views of local people• Inform the planning of communications and

engagement for the consultation

Raising awareness

• A recognisable brand• A dedicated website• Newspaper advertorial • Radio • Geo-targeted web banners • Facebook • Postcards to almost 1 in 2 homes• Newsletter

Listening to people

• Campaign bus• Telephone surveys – 1,000 people• Deliberative event• Meetings with the public and stakeholders• Existing networks

The consultation: objectives

• To reach as many people as possible across North Kirklees and Wakefield

• To ensure engagement with all our communities• To facilitate genuine and meaningful

engagement with patients and the public• To generate discussion and feedback to help

inform decision-making and identify solutions to issues raised.

Spreading the word

• Door to door distribution of consultation summary (240,000+ dist

• Media relations• Website• Social media• Information stands & displays • Advertising• Roadshows (32+ venues)• Newsletter

Generating discussion and feedback

• Launch events – 4 x ‘Town Hall’• Public ‘drop-ins’ • Stakeholder meetings• Face to face with key stakeholders• Working with community groups• Discussion / focus groups • Staff groups• Closing events - 4 x ‘Town Hall’

NB: All public meetings transcribed

What we’re hearing from local people• They value their local hospital

• They want the people who run the local NHS to have the best interests of local people at heart

• They think it’s all about the money

• Longer journey times make it much harder for visitors

• They think we’re not being honest about A&E

• They think our proposals for A&E would put lives at risk

• They are worried that the proposals don’t take account of deprivation and poor health locally

Feedback: analysis and evaluation

Analysis• Ongoing through consultation• Full report in June• The Campaign Company

Evaluation• Review of process and analysis by The

Consultation Institute