Post on 07-May-2015
description
Video for nonprofits
Theresa Dawson
Growth of online video: YouTube
http://www.onehourpersecond.com
YouTube in 2013
100 hours of video are uploaded to YouTube every
minute More than 1 billion unique users visit YouTube each
month Over 6 billion hours of video are watched each month
on YouTube—50% more than last year Mobile makes up more than 25% of YouTube's global
watch time, more than one billion views a day 70% of YouTube traffic comes from outside the US
Nonprofit video report
What NPOs are saying about video
80% say video is important to their organization NOW
91% say video will be important to their org in the future
Social media channels used by NPOs
BUT 62% give no resources/time to video
So what can you do?
1. BUDGET
Videos on a shoestring:http://www.youtube.com/watch?v=gHUuMxT8NMY
Shoestring PLUS get someone with a following to offer your message
http://www.youtube.com/watch?v=d-XHPHRlWZk
So what can you do?
2. STAFF AND RESOURCES
Budget for/hire outside vendors Identify staffers/volunteers who are
interested in video to start making content Get trained e.g. Reel Change for Nonprofits Get tips from those already doing it: e.g.
http://www.see3.com/insights
So what can you do?
3. SILOS
Have a strategic plan for how the video
is going to be used within your organization
and share costs Think of how a video could be repurposed
for another department in the organization
So what can you do?4. MEASURING ROI
Know in advance what your goal is and how you’ll measure success
NPOS report being unsure how to measure success
So what can you do?4. MEASURING ROI
Sign up for a YouTube Nonprofit channel In the Benchmark report 42% were
members, 18% didn’t know YouTube reports only 20,000 of the hundreds
of 1000s eligible nonprofits have joined…only 1 percent have enabled Donate Now button
YouTube nonprofit program
Example:YouTube nonprofit channel
http://www.youtube.com/user/StopPancreaticCancer?feature=watch
http://www.youtube.com/watch?v=DOwiZ-cjSlU&list=FLfgkTaIERYkraETfLHgvF2A
YouTube Analytics tools
The present/future? Shorter video formats – instagram video 15
seconds, vine 6 seconds
http://www.youtube.com/watch?v=UiyDmqO59QE