F R I E N D S O F T H E C A N C E R C E N T E R – C A P E F E A R V A L L E Y H E A LT H F O U N D A T I O N

NON PROFIT LEADERSHIP STRATEGY

By Lissa Liverman July 2012

CAPE FEAR VALLEY HEALTH FOUNDATION

FRIENDS OF THE CANCER CENTER

SUPPORT. NURTURE. COMMUNITY

PATIENT SERVICES

• Emergency Funding

• Resource Center

• Care Accessories

PATIENT SERVICES

• Complimentary Cancer Screenings

• Spiritual Support

“THE CANCER CENTER VOLUNTEERS ARE ALWAYS THERE FOR YOU. THEY HELD MY HAND, LIFTED ME UP, AND

SMILED. THEY ARE MY MIRACLE WORKERS.” BRENDA RAMBER, CANCER

PATIENT

WHY MARKETING?

MARKETING STRATEGY

CURRENT FUNDRAISERS

Camp Rockfish

Striking Out Cancer

Ribbon Walk & Ride for Cancer

Cooking to Fight

CAMP ROCKFISH SUGGESTIONS

STRIKING OUT CANCER SUGGESTIONS

RIBBON WALK & RIDE FOR CANCERSUGGESTIONS

COOKING TO FIGHT CANCER SUGGESTIONS

MILITARY ADVANTAGE

CORPORATE SPONSORSHIPS

SOCIAL MEDIA NETWORKING

E-MARKETING

Q & A