The All-Business, No-Hype Guide to Social Media Marketing

No Bullshit Social Media Marketing

@edeckers

The All-Business, No-Hype Guide to Social Media Marketing

• You must be human• You must engage• You must join the conversation

What the purists say ...

sxch.husxch.hu

The All-Business, No-Hype Guide to Social Media Marketing

•How to drive business•How to plan strategically•How to measure it

What the purists don’t say ...

Mike Baldwin - Shutterstock.comMike Baldwin - Shutterstock.com

The All-Business, No-Hype Guide to Social Media Marketing

Driving Business

Sara George (Jason's Mom)

The All-Business, No-Hype Guide to Social Media Marketing

Greg Tackett

Driving Business

The All-Business, No-Hype Guide to Social Media Marketing

You can't sellvia social media?

The All-Business, No-Hype Guide to Social Media Marketing

BULLSHIT!

iStockPhoto.comiStockPhoto.com

The All-Business, No-Hype Guide to Social Media Marketing

Finding The B.S.

Jim Olenbush,Austin, TX

The All-Business, No-Hype Guide to Social Media Marketing

You "have to" engage and join

the conversation?

The All-Business, No-Hype Guide to Social Media Marketing

iStockPhoto.comiStockPhoto.com

BULLSHIT!

The All-Business, No-Hype Guide to Social Media Marketing

Finding The B.S.

Fiskateers Roll Call!!

The All-Business, No-Hype Guide to Social Media Marketing

Our customers don't use

social media?

The All-Business, No-Hype Guide to Social Media Marketing

iStockPhoto.comiStockPhoto.com

BULLSHIT!

The All-Business, No-Hype Guide to Social Media Marketing

7 Business Drivers ofSocial Media Marketing

• Enhance branding/marketing• Protect your reputation (crisis

communication)

• Enhance PR• Build community• Improve customer service• Aid research & development• Grow sales & leads

The All-Business, No-Hype Guide to Social Media Marketing

The All-Business, No-Hype Guide to Social Media Marketing

Enhance Branding/Marketing

The All-Business, No-Hype Guide to Social Media Marketing

•Blogs•Facebook•Twitter•LinkedIn•Google+•Pinterest

•SEO•Photos•Videos•Niche networks

•Podcasts

Tactics

The All-Business, No-Hype Guide to Social Media Marketing

Protect Your Reputation

The All-Business, No-Hype Guide to Social Media Marketing

•Google Alerts•ifttt.com•Social Mention•Lithium•SEO•Google+

Tactics

The All-Business, No-Hype Guide to Social Media Marketing

Enhance PR

Matt Callow on Shutterstock.comMatt Callow on Shutterstock.com

The All-Business, No-Hype Guide to Social Media Marketing

•Owned Media• Blogs

• Videos, photos

• Podcasts

•PR Newswire, etc.•Blogger Outreach•Interviews• HARO

• Podcasts

• Internet Radio

Tactics

The All-Business, No-Hype Guide to Social Media Marketing

Build Community

FAIT ICI

The All-Business, No-Hype Guide to Social Media Marketing

•Blogs•Facebook•Twitter•Twellowhood.com

•Foursquare•Google+ Circles

Tactics

The All-Business, No-Hype Guide to Social Media Marketing

Enhance Customer Service

The All-Business, No-Hype Guide to Social Media Marketing

Not Everyone Knows

The All-Business, No-Hype Guide to Social Media Marketing

Tactics

•Blogs•Facebook•LinkedIn•Twitter•TweetDeck•"How can I help?"

The All-Business, No-Hype Guide to Social Media Marketing

Aid R&D

The All-Business, No-Hype Guide to Social Media Marketing

Tactics

•Facebook•YouTube•Flickr/Picasa•Blogs•Contests

The All-Business, No-Hype Guide to Social Media Marketing

Grow Sales

Miss Shirley’sMiss Shirley’s

The All-Business, No-Hype Guide to Social Media Marketing

Tactics

•Mobile Website•Foursquare•fourscore.deepfocus.net

•Yelp•Facebook•Everything We Just Covered

The All-Business, No-Hype Guide to Social Media Marketing

What about ROI?

sxch.husxch.hu

The All-Business, No-Hype Guide to Social Media Marketing

Tactics

•Analytics•Create Campaigns•URL shorteners - Bit.ly

•CRM Software•SalesForce.com

•A calculator

The All-Business, No-Hype Guide to Social Media Marketing

7 Business Drivers ofSocial Media Marketing

• Enhance Branding/Marketing• Protect Your Reputation• Enhance PR• Build Community• Improve Customer Service• Aid Research & Development• Drive Sales & Leads }You can measure

these two in $$$

The All-Business, No-Hype Guide to Social Media Marketing

What about ROI?

What do I get in What do I get in return?return?

Customer Satisfaction Scores

Higher Search Engine Results

New Product Ideas

Lower Cost-Per Lead

Lower Call Center Costs

More Online Media Coverage

More Subscribers

Faster Response Times

Faster Response TimesWebsite

Traffic

Higher Retention Rate

The All-Business, No-Hype Guide to Social Media Marketing

Benefits•Raging Fans•Loyal Defenders•Engaged Customers•Reduced Costs•Increased Awareness•Amaze your friends, impress your family!

The All-Business, No-Hype Guide to Social Media Marketing

Being Social...

Lasse Kristensen on Shutterstock.comLasse Kristensen on Shutterstock.com

The All-Business, No-Hype Guide to Social Media Marketing

...is about relationships

City of PikevilleCity of Pikeville

The All-Business, No-Hype Guide to Social Media Marketing

NoBullshitSocialMedia.com

Jason Falls@JasonFalls

Erik Deckers@edeckers

There’s more where this came from!