Transcript of NextGen Module 2 Presentation: Workout Buddy
- 1. Workout Buddy Module 2 Project
- 2. What is Workout Buddy? Workout Buddy doesnt just count your
steps and track your steps or offers custom workouts or counts
calories or provides recipes or connects to social media Workout
Buddy does all of these things
- 3. Value Proposition Product Customer
- 4. Market Opportunity Millennials (Ages 18-34): 75,000,000 in
the United States Sources:
http://www.slideshare.net/Bryankorourke/nielsen-global-consumer-exercise-trends-survey-2014
&
http://www.marketingcharts.com/traditional/so-how-many-millennials-are-there-in-the-us-anyway-30401/
Currently, a plethora of workout and fitness applications exist
However, none allow like-minded people to connect locally to
workout and play sports In addition, none include all of Workout
Buddys other features in one, easy-to-use application: Motivation
& encouragement to remain active and/or push harder Fitness
planning & tracking Calorie & nutrition tracker &
recipe suggestions Therefore, Workout Buddy fills a gap in the
market for all exercise/fitness-inclined millennials by helping
them connect as well as saving time, money, and increasing
efficiency in order to achieve desired fitness goals
- 5. Competitive Environment Noom Weightloss is the perfect
combination of everything one needs for their weightloss journey.
This app allows users to log their workouts, meals, and counts your
steps throughout the day. The app provides positive encouragement,
sends wellness articles to your email and nutritional recipes. Lose
It creates a specific weight loss plan for you and your busy life.
Its a personal trainer and nutritionist in your pocket. It connects
to other app and devices to make it handy. Track your run from Nike
Running, track your steps from FitBit and share it all on Twitter
and Facebook from your smartphone, tablet and desktop. Class Pass
is designed to help users find amazing studios and classes,
challenge themselves to seek new ways of working out, and get the
kind of fitness theyre passionate about. Class Pass is not cheap,
in Canada a monthly pass is $99
- 6. Key Partners, Activities & Resources Nike Training Club
Over 1M downloads (Android), N/A (iOS) This app provides more than
85 instructor-narrated fitness routines. It tracks your progress
and rewards efforts with custom workouts created by Nikes
professionals, pro athletes and celebrities. The workouts for this
app are highly acclaimed, and would be a perfect integration for
the workout component for Workout Buddy. FitBit & Other
Wearable Technology Over 10M downloads (Android), N/A (iOS)
Wearable technology (bracelet) that wirelessly syncs data such as,
number of steps walked, quality of sleep, steps climbed, etc. to
multiple devices The FitBit apps allows users to not only track
their steps, minutes of activities and calories burned, but also
allows users to track their calories eaten and syncs up easily to
MapMyFitness and LoseIt! Fitness Chains Workout Buddy would be
eager to work with fitness chains, such as YMCA, to use their
facilities for the social component of this app. The purpose is for
users to connect with people within their community who enjoy
similar group activities/sports the app will connect you with these
individuals and the facilities within larger corporate gyms. Book
the space and the people all at the touch of your fingertip.
- 7. Customer Segments
- 8. Customer Relationships and Relevant Channels
- 9. Ad-Supported Service (free for customers) - Access to
workout tracking features - Free workout and nutrition plans -
Workout class and group activity recommendations (ads) Premium
Service (monthly membership fee) - Access to daily workout and
group activities - Custom workout and nutrition plans - $119.99
monthly fee - comparable to gym membership fee Revenue Streams
- 10. Cost Structure
- 11. Conclusion Social, Mobile, Search & Display with
Content fueling all channels. Millennials (aged 18-34) within 3
main segments: 1) Athletes 2) Motivation Seekers 3) Beginners
Primarily maintained by the Workout Buddy mobile app. Secondarily
maintained by social platforms. Workout Buddy helps connect fitness
& health- oriented individuals in the same area, and serves as
a one- stop-shop for an active, healthy, and fit lifestyle. Nike
Training Club, FitBIt & other wearable technology, and Local
gyms Wearable Technology, such a FitBit Exisitng workout apps, like
Nike Training Club Local Gyms will provide facilities necessary for
social connection The user needs: workout, and track their meals
and calories inorder to be successful. For added bonus, leverage
wearable technology to receive additional insight. -Web platform
and app development fees -Advertising costs -Gym & facility
partnership costs -Office costs -Staff -Ad-Supported Basic Accounts
-Monthly Subscriptions to premium accounts
- 12. Thank You!