DIGITAL  PUBLISHING  

Danny  Lein  danny.lein@twipemobile.com  

MIC  Brussels  December  13,  2012  

@TwipeMobile  

Agenda  

•  Next  Generation    Digital  Publishing  Platform  

•  Startups  &  entrepreneurship  

@TwipeMobile  

Huge  digital  growth  expected    on  smartphones  and  tablets  

Source:  Ernst  &  Young  “Opportunity  and  op7mism:  How  CEOs  are  embracing  digital  growth”,  September  2012    

@TwipeMobile  

Increasing  diversity  in  tablet    devices  and  OS  

0  

20000  

40000  

60000  

80000  

100000  

120000  

140000  

160000  

180000  

2011   2012   2013   2016  

iOS  

Android  

MicrosoJ  

Source:  Gartner  :  Worldwide  Sales  of  Media  Tablets  to  End  Users  by  OS  (thousands  of  units)  

@TwipeMobile  

Key  Challenges  of  publishing  on  smartphones  and  tablets  

Cross-­‐Pla)orm  

Tac.le   Responsive  

OS  

Screen  Size  /  Resolu.on  

User  Interface  

@TwipeMobile  

Cross-­‐platform  digital  publishing  

@TwipeMobile  

Customizable  front-­‐end  apps    

NextGen  HTML5  Tablet  App  

Replica  Tablet  App  

Replica  Smartphone  App  

@TwipeMobile  

NextGen  HTML5  Tablet  Publishing  

• Intelligent  Templates  • Responsive  Design  • Rich  Content  • HTML5  Technology  

@TwipeMobile  

Replica  Tablet  App  The  best  reading  experience  on  tablet  for  your  PDF  print  publication:  

•  500%  zoom  (pinch,  double  tap)  •  Retina  ready  •  Fast  navigation  •  Single  page,  double  page  view  •  Landscape  and  portrait  •  Article  Lightbox  •  Extra  advertising  integration  

Available  on  iPad,  Android  tablet  and  Windows8  tablet.  

@TwipeMobile  

Replica  Tablet  App:  Single  Page  View  

@TwipeMobile  

Replica  Tablet  App:  Two  Page  View  

@TwipeMobile  

Replica  Tablet  App:  Article  Light  Box  

@TwipeMobile  

Replica  Smartphone  App  The  best  reading  experience  on  smartphone  for  your  PDF  print  publication:  

•  200%  zoom  (pinch,  double  tap)  •  Single  page  view  

•  Text  Mode  with  images  •  Variable  fontsize  •  Advertising  integration  •  Touch  and  swipe  

Available  on  iPhone  and  Android  phone  

@TwipeMobile  

Replica  Smartphone  App  –  1p  view  and  article  detail  page  

@TwipeMobile  

Feature  rich  turnkey  solution  

@TwipeMobile  

Cost  efficient  SaaS  Solution  

@TwipeMobile  

FRONT-­‐END  APPS  

BACK-­‐END  CLOUD  TECHNOLOGY  

CCI  Eidos  

SaxoTech  

Newspaper  

AdServer  

 IMPORT    API  

Billing  SUBSCRIPTION      API  

ADVERTISING    API  

REPORTING  API  BI  

MIS  

Advertising  

Analytics  

Content  Packaging  

AUTHORIZE  /    PAY  

DOWNLOAD  

Smartphone  apps  

Tablet  apps  

Billing  &  CRM  

Subscriptions  DB  

Web  &  Social  

Notifications  MESSAGING  

API   ALERT  LiveNews  Twitter  

TWIPE  DIGITAL  PUBLISHING  SaaS  SOLUTION  

REPORT  

INTEGRATE  

@TwipeMobile  

Workflow  &  back-­‐office  tools  Publica7on  Manager   Push  No7fica7ons  

@TwipeMobile  

Workflow  &  back-­‐office  tools  Template  Editor   Analy7cs  

@TwipeMobile  

Twipe  Infrastructure  

Azure  

Web   App   Sql   CDN  

OVH  

Web   App   Sql   CDN  

Amazon  

Web   App   Sql   CDN  

@TwipeMobile  

Key  results  

+40    apps  in  Store  +500.000    installed  apps  +1.000.000  downloads/month  

@TwipeMobile  

Key  benefits  of  partnership  with  Twipe  

•  Lead  through  innovation  Move  beyond  Replica  experience  

•  Publish  your  newspaper  on  all  smartphones  and  tablets    HTML5  publishing  solutions  available  on  iOS,  Android  and  Windows  8  

•  Automate  your  digital  publishing  process    Prepare  your  digital  newspaper  in  less  than  2  hours  

Twipe    Digital  Publishing  Platform  

@TwipeMobile  

Speed  of  Innova7on  

Support  cost  

Development    

cost  

Mone7za7on  

User  Experience  

Access  &    

Distribu7on  

App  Na7ve  

Web  HTML5  

@TwipeMobile  

‘Best  of  both  worlds’:  hybrid  apps  

•  Native  functionality:  •  Discovery  •  Background  downloading  •  Navigation  •  Push  notifications  •  Monetization  

•  Web  functionality:  •  Content  presentation  (responsive)  •  In-­‐page  navigation  

@TwipeMobile  

Case  Study:  De  Standaard  Edition  Digitale  

@TwipeMobile  

Agenda  

•  Next  Generation    Digital  Publishing  Platform  

•  Startups  &  entrepreneurship  

@TwipeMobile  

A  journey  of  entrepreneurship  ...  •  1987  –  1992:  KU  Leuven  (ir.  Elektrotechniek)  

•  1992  –  1995:  Procter  &  Gamble  (Management  Systems)  

•  1995  –  1996:  INSEAD  MBA  

•  1996  –  1999:  McKinsey  &  Company  (Management  Consulting)  

•  1999  –  2003:  Venturebay  

•  2003  -­‐  2012:  e-­‐Zone  /  Register.be  /  MobileWeb.be  

•  2011  -­‐  …:  Twipe  

@TwipeMobile  

Rules  for  revolutionairies  

  Create  like  a  God   1.  Think  Different  

2.  Don’t  worry,  be  crappy  

3.  Churn,  baby,  churn  

4.  Break  down  the  barriers  5.  Make  evangelists,  not  sales  

6.  Avoid  death  magnets  

7.  Eat  like  a  bird,  poop  like  an  elephant  

8.  Think  digital,  act  analog  

9.  Don’t  ask  people  to  do  something  you  wouldn’t  10.  Focus  on  customers,  not  on  schmexperts  

  Command  like  a  King  

  Work  like  a  Slave  

« Life for a revolutionary is all about kicking but: ‘You have an interesting product, but,…’ ‘I can see where there needs to be a better way, but …’ »

*  Rules  for  Revolu7onaries,  Guy  Kawasaki,  Harper  Business  Press,  1999,  ISBN  0-­‐88730-­‐996-­‐8  

@TwipeMobile  

Passion  

Perseverance  

Pa7ence  

@TwipeMobile  

The  Twipe  Team  

Sales  &  Marke7ng  (2)  

Service  Delivery  &  

Opera7ons  (3)  

SoJware  Engineering  (6)  

F&A  (0.5)  

@TwipeMobile  

Twipe  Motto’s  “…It’s  the  way  that  you  do  it”  

@TwipeMobile  

Stay  Hungry

Stay  Foolish

Jobs@twipemobile.com

Wanted:  A-­‐Player  in

Business  Development  &

Software  Engineering

@TwipeMobile  

Q&A  

Contact  details:  

 Danny  Lein    Founder  &  CEO    danny.lein@twipemobile.com  

@TwipeMobile  

@TwipeMobile  

Closing  thought:  what  is  E-­‐ZONE  about?  

Great    entrepreneurship:    an  ability,  first,  to  recognize  fundamental  changes  in  the    world    that    present  new  opportunities;  second,  to  

form  business  strategies  that    take    advantage    of    those    changes;  and  third,  to  

devise  the  new  kinds  of  organizations  needed  to  execute  those  strategies.    

It's  a  gift  for  turning  vision  into  action.  

Source:  Venturebay  brochure,  2000