Aleksandra Dukovska

Hubert Humphrey Fellow 2010/2011

THE REASON WHY?

MEDIA FOCUSED ON DAILY NEWS

SHORTAGE OF IN DEPTH EXPLANATORY NEWS

Goal of the project

Create network of J-schools

with creative agencies from

Balkan region to report on

English language on

common topics and send

positive message via

multimedia Web page

TIMING AND PARTNERS

OCTOBER 2013-OCTOBER 2018

Journalism SchoolsCreative Agencies BalkanInnovation InstitutesCompanies that support innovation(ex. GOOGLE, ELECTROLUX)

EXPECTED RESULTS AFTER 5 YEARS

POSSIBLE CHANGES IN JOURNALISM CURRICULA

STUDENT JOURNALIST TRAINED IN TELLING MULTIMEDIA

WORLD AND BALKAN AUDIENCE HAVE COMPLEX STORIES WITH TRUTH AND BALANCE

EXAMPLE MODEL

CLASS WITH selected topic

STUDY AND UNDERSTAND TOPIC

SUMMER NEWS21NEWSROOM

MAKE PHOTOS

CREATE DATABASE

COORDINATE

INVESTIGATE COMPLEX STORIES

REPORT WITH

MULTIMEDIA AND

INOVATE

WITH HELP OF EDITORS, CREATIVE

AND WEB PROFESSIONALS

SHARE ONLINE AND USE

Search Engine Optimization

Content Management Systems

MULTIMEDIA

WIKIS AND COLLABORATION

THANK YOU