Post on 19-Jan-2015
description
New Technologies RevolutionizingPackaging Prototypes and Comps
Hiroshi OnoGroup Product Manager, Roland DGA
Over 30 Years in Manufacturing of Cutting Devices
Roland DGA – Who we are?
Roland DGA – Who we are?
Roland DGA – Who we are?
High Resolution Printing and Cutting
on One Device
Roland DGA – Who we are?
Roland DGA – Who we are?
High Resolution UV Printer and Printer/Cutter
Roland DGA – Who we are?
Roland DGA – Who we are?
Package Development Workflow
Creative
Artwork
Mechanical Design
Package Development Workflow
Creative
Artwork
Mechanical Design
Printing
Aqueous Printer on
coated substrates
Lamination
Mounting on card stocks
Creasing/
Die Cutting
Manual or Digital Flatbed cutter
Mockup/Prototype
Package Development Workflow
Creative
Artwork
Mechanical Design
Printing
Aqueous Printer on
coated substrates
Lamination
Mounting on card stocks
Creasing/
Die Cutting
Manual or Digital Flatbed cutter
Approval
Review
Pre-press
Prep for printing
Plates
Pre-production
run
Production
Printing
Finishing
Mockup/Prototype
Package Development Workflow
Creative
Artwork
Mechanical Design
Printing
Aqueous Printer on
coated substrates
Lamination
Mounting on card stocks
Creasing/
Die Cutting
Manual or Digital Flatbed cutter
Approval
Review
Pre-press
Prep for printing
Plates
Pre-production
run
Production
Printing
Finishing
Mockup/Prototype
Packaging Mockup and Prototype Needs
o Deliver proofs that:
• Have accurate color
• Maintain the look and feel of finished products
• Recreate special features like spot varnish and die cuts
Packaging Mockup and Prototype Needs
o Deliver proofs that:
• Have accurate color
• Maintain the look and feel of finished products
• Recreate special features like spot varnish and die cuts
o Deliver prototypes that:
• Are created from the same material that will be used on press
• Have the same functional attributes as finished pieces
• Can be used in photo shoots, shelf mock-ups and test studies
Brand Owners Wants
Brand Owners Wants
o Outstanding color• Aqueous inkjet + CMS system• Dedicated proofers
Proofing Systems - Current Capabilities
o Outstanding color• Aqueous inkjet + CMS system• Dedicated proofers
Limitations:• Typically print on a limited range of stocks
• Difficulty printing on metallic, clear, uncoated, and other specialty materials
• No special features for varnishing or cutting
Proofing Systems - Current Capabilities
UV LED Inkjet – Substrate Compatibility
o Ability to print on a huge range of specialty substrates• Clear, metallic, PE, PET, uncoated, kraft paperboards• Low temp lamps allow shrink and other heat sensitive materials
UV LED Inkjet – Specialty Inks
o White ink and clear varnish• Special effects include matte or gloss spot finishes
UV LED Inkjet – Cutting
o Integrated cutting and/or scoring
Color Managed Workflow
CMS
Color Managed Workflow
VersaUV (CMYK+White+Clear)
CMS
Print, cut, score, varnish in on one machine
Press matched output
The Opportunity
o Add value for your customers • Deliver multiple iterations quickly and easily• Stay involved from design to prepress to production
The Opportunity
o Add value for your customers • Deliver multiple iterations quickly and easily• Stay involved from design to prepress to production
o Eliminate outsourcing and reduce cost
The Opportunity
o Add value for your customers • Deliver multiple iterations quickly and easily• Stay involved from design to prepress to production
o Eliminate outsourcing and reduce cost
o Fewer manual steps:• Mounting, laminating, cutting, scoring• Increase productivity
o Reduce waste
Realistic Prototypes
Gold foil
Spot varnish
Realistic Prototypes
Gold foil
Spot varnish
Cost Savings / ROI
o Outsourcing • Flexible packaging - $100• Folding cartons - $500
Cost Savings / ROI
o Outsourcing • Flexible packaging - $100• Folding cartons - $500
o In-house• Aqueous inkjet – media limitations• Specialized proofers – running cost - $60/tabloid• Press – plates, labor, waste, lost production
Cost Savings / ROI
o Outsourcing • Flexible packaging - $100• Folding cartons - $500
o In-house• Aqueous inkjet – media limitations• Specialized proofers – running cost - $60/tabloid• Press – plates, labor, waste, lost production
o Roland UV solution:• Typical running cost - < $1/sqft for ink• Lease payment starts at $1,260/mo