New hire presentation

Post on 30-Jun-2015

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description

I developed this presentation specifically for new hires. It's designed to give them an overview of what use to drive traffic/leads via online to the store. I use a lot of real time examples, Ie.. showing how car shopper might begin their search online .

Transcript of New hire presentation

Borcherding Buick Borcherding Buick GMC GMC

New Hire Internet overview and Online ToolsNew Hire Internet overview and Online ToolsIt’s YoUr Thing!It’s YoUr Thing!

The Evolution of the “old “ car businessThe Evolution of the “old “ car businessThe impact of the internetThe impact of the internetHow they Find Our Virtual DealershipHow they Find Our Virtual DealershipImportance of our reputationImportance of our reputationIntroduction to Dealerrater Introduction to Dealerrater

How to use itHow to use itThe valueThe valueprofile setupprofile setup

Want extra money? Want extra money? Bonus on Parts UpsellBonus on Parts UpsellThe PlanThe PlanHow to use the Accessory SiteHow to use the Accessory Site

We Use to Think…We Use to Think…

Virtual DealershipVirtual Dealership

The Internet has opened many more Highways to Our dealership ... Our Virtual Dealership and we are paving away!

Research shows us how car shoppers are searching for vehicles and we are committed to staying ahead of the curve! What is the number one source people use to do their research?

Virtual DealershipVirtual Dealership

Virtual DealershipVirtual DealershipAfter The consumer researches, what After The consumer researches, what was the number one Key Influencer?was the number one Key Influencer?

What Does it Look What Does it Look LikeLike

Proactive Proactive ReputationReputation