New Age Mantrasexploring opportunities in integrated marketing

Pradeep Kumar

this is the digital age!

tv industrial complex losing steam….

The ability to dictate what to see and when to see is now redundant. This is the age of consumer power

“Each day it gets easier for word to spread across the tribe – Seth Godin”

your early morning friend….

..has been replaced by his e-friend

streaming news on channel sites

want to buy books?

click & get books @ your desk

pay utility bills online

watch your favorite programs in your tv set

or watch them on YouTube

many mediums fighting for your mind space

many messages fighting for your attention

out in the streets

ads when you watch tv

ads when you search

ads on social networking

ads on YouTube

so how can you really stand out?

unless you are a purple cow

catch the beginning of the curve

2009: choice of the new generation

• Pepsi traditional Big Spenders

• Constantly looking @ Big Ticket Ad Opportunities

• Super Bowl Prime Spot

“Performance with Purpose” mission: our belief that our financial success — Performance — must go hand-in-hand with our social and environmental responsibilities — our Purpose. We call this “The Promise of PepsiCo,”

2010: a promise

belief about change

rallying the masses

Platforms available today

• 750 million Active Users – 3rd Largest Country in the World; After China and India (if FB was a country)

• Uses lists to Control Sharing of Information

• Integrates Skype Video Calling - One to One Only

• Many Brands have FB pages to help rally fans and create buzz

• Uses ‘Circle’ to control sharing of information

• Integrates with other Google Products; Gmail

• You can Huddle or Chat within a Circle

• Hangout offers Video Chat with Friends

mail: pradeep@emamigroup.com

twitter: rpki

LinkedIn: linkedin.com/in/pradeep26