Post on 05-Jun-2018
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Information Services | Neustar® AdAdvisor Reference Guide
Neustar AdAdvisor Reference Guide
Understanding AdAdvisorOnline advertising campaigns often rely solely on consumer demographic information to define an audience. However, successful campaigns use additional data to precisely identify a particular audience.
AdAdvisor helps marketers go beyond mere demographics — and provides the most trusted offline data source for portable, cross platform online targeting.
Our InsightsAdAdvisor Audiences are derived from our real time consumer insight engine that is fueled by the most authoritative consumer information available. AdAdvisor Audiences combines our proprietary analytics platform with the Neustar core data assets using a direct delivery network.
This makes AdAdvisor unique in being able to match display ads in a seamless, targeted way with the highest quality of online audience profiles in the industry.
In PracticeAdAdvisor partners utilize AdAdvisor Audiences to harness the breadth and depth of offline attributes to identify groups of US households likely to exhibit a particular characteristic, interest or attribute. For example, if you are looking to reach “Households More Likely to Own a BMW Vehicle”, AdAdvisor can identify the audience that represents the consumers most likely to exhibit this specific behavior of owning a BMW. Based on this data, a clear, concise and specific RFP response can be prepared for the appropriate vendors for a scalable, successful and efficient online ad buy.
AdAdvisor Audiences in ActionTo aid in implementing AdAdvisor Audiences, the solution comes with access to a web-based audience planner to allow precise campaign planning through audience discovery. The audience planner draws from our comprehensive offline data insights and allows audiences to be built based on specific objectives. As a result, you can use the insights to:
• Reach a target audience
• Launch a competitive conquesting campaign
• Analyze the behaviors behind audience composition, or custom audience targeting
When building an audience, users can overlay a wide range of attributes, including brand preferences, product affinities, and psychographic and demographic variables. Once audiences have been created, they can be saved and shared with a preferred media platform (we have over 50 partnerships) to launch an online campaign.
Neustar® AdAdvisor Reference Guide www.neustaradadvisor.biz
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Reference Guide Key
Number of offline US households associated with the audience1
Index or likelihood of an audience to exhibit a particular behavior as compared to the national average (a value of 1 represents average)
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Audience Size (Tier Groups) Select the audience size and the associated index, each tier represents roughly 10% of the US population offline
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Percentage of offline US households associated with the audience2
Audience Size (Slider Bar) Select the audience size and the associated index5
Element (Segment) A group of homogeneous households that have the propensity to behave in a similar manner and share similar demographics (Demographic descriptors and number of offline US households in that Element are displayed)
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Demographic Descriptors
Age Average age of head of household
Income Average income of household Home Ownership Percentage of households that own their primary residence
Children Percentage of households that have children under the age of 18
Married Percentage of households with married occupants Urbanicity The population density of the area that the households in the audience reside in (R) Rural, (C) City, (S) Suburban,(U) Urban, (UC) Urban-Core Cost of Living Percentage of households located in a high to low cost of living area (Lowest cost of living equals 0% Highest cost of living equals 100%)
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Neustar® AdAdvisor Reference Guide www.neustaradadvisor.biz
AutomotiveAuto Insurance Vehicle Type, Cont. Vehicle Make, Cont. Auto Parts/Auto Repair, Cont.
AAA Domestic-Any SUV Toyota Jiffy Lube
Allstate Foreign-Any Compact Cadillac Napa Auto Parts
Farmers Foreign-Any Midsize Mercury Pep Boys
Geico Foreign-Any SUV Pontiac Sears
Progressive Any Compact Saturn Wal-Mart
State Farm Any Midsize Acura Gas Brand
Number of Vehicles in Household Any Pickup BMW Cheveron
Three Any Luxury Hyundai Citgo
Two Entry SUV Kia Conoco
One Any SUV Lexus Diamond Shamrock
Vehicle Type Any Van Mazda Exxon
Domestic-Premium Midsize Hybrid Mercedes-Benz Gulf
Domestic-Midsize SUV Vehicle Make Subaru Hess
Foreign-Premium Compact Buick Volkswagen Marathon
Foreign-Premium Midsize Chevy Memberships Mobil
Premium Compact Chrysler American Auto Association (AAA) Shell
Premium Midsize Dodge Auto Parts/Auto Repair Speedway
Full Size Pickup Ford Advance Auto Parts Sunoco
Compact Van GMC Auto Zone Texaco
Domestic-Any Compact Jeep Discount Tire Financing
Domestic-Any Midsize Honda Firestone From Auto Manufacturer
Domestic-Any Pickup Nissan Goodyear
AdAdvisor Reference GuideAdAdvisor partners can access a variety of pre-built audience groups for popular targeting criteria and below is a summary of those currently available. Each pre-defined audience group allows you to target a portion of the US population that indexes high for a particular behavior, characteristic, opinion or brand preference. For instance, “Automotive — Vehicle Make — Chrysler” identifies households that are most likely to own a Chrysler.
Available Audience Groups Include:
• Automotive
• Healthcare Products
• Personal Care
• Shopping
• Beauty Products
• Hobbies & Interests
• Presences of Children
• Style & Fashion
• Demographics
• Home Improvement
• Pets
• Technology & Computing
• Education
• Household Products
• Personal Financing
• Travel
• Grocery
• Life Events
• Restaurants
• Entertainment
2013 Neustar AdAdvisor Reference Guide
Neustar® AdAdvisor Reference Guide www.neustaradadvisor.biz
Beauty ProductsBlush Facial Cleansing, Cont. Lip Stick/Lip Gloss, Cont. Moisturizer, Cont.
Avon Mary Kay Maybelline Olay
Clinique Neutrogena Revlon Pond’s
Cover Girl Olay Mascara Suave
Estee Lauder Foundation Make-Up Almay Vaseline Intensive Care
L’Oreal Almay Avon Nail Polish
Mary Kay Avon Clinique Avon
Maybelline Clinique Cover Girl Cover Girl
Revlon Cover Girl L’Oreal Cutex
Eye Shadow/Liner Estee Lauder Mary Kay Maybelline
Almay Lancome Maybelline O.P.I.
Avon L’Oreal Revlon Revlon
Clinique Mary Kay Moisturizer Sally Hansen
Cover Girl Maybelline Aveeno Wet’N Wild
Estee Lauder Neutrogena Avon Perfume/Cologne
Lancome Olay Bath & Body Works Bath & Body Works
L’Oreal Revlon Clinique Calvin Klein
M.A.C. Lip Stick/Lip Gloss Dove Chanel
Mary Kay Avon Eucerin Clinique
Max Factor Clinique Jergens Cool Water
Maybelline Cover Girl Johnson & Johnson Dolce & Gabbana
Revlon Estee Lauder L’Oreal Elizabeth Taylor
Wet’N Wild Lancome Lubriderm Estee Lauder
Facial Cleansing L’Oreal Mary Kay Giorgio Armani
Clean & Clear M.A.C. Neutrogena Ralph Lauren
Clinique Mary Kay Nivea Victoria Secret
DemographicsAge and Gender Employment Status Tenure - Primary Residence Marital Status
Household with Female Between 21 and 39
Employed Full-Time Current Residence Tenure: <12 Months
Single (Never Married)
Household with Female Between 21 and 49
Employed Part-Time Current Residence Tenure: >12 Months
Married
Average Household Income Employed Full or Part Time Head of Household Age Widowed
Household Inc: < $20,000 Retired Age: 18-24 Divorced/Separated
Household Inc: $20,000 - $39,999 Currently Self-Employed Age: 25-34 Not Married
Household Inc: $40,000 - $49,999 Currently Self-Employed and Company Size under 10 People
Age: 35-44
Household Inc: $50,000 - $74,999 Currently Self-Employed and Company Size under 50 People
Age: 45-54
Household Inc: $75,000 - $99,999 Currently Self-Employed and Company Size under 100 People
Age: 55-64
Household Inc: $100,000 - $149,999 Home Ownership Age: 65-74
Household Inc: $150,000+ Own Primary Residence Age: 75+
Neustar® AdAdvisor Reference Guide www.neustaradadvisor.biz
Entertainment
Television Shows Television Shows, Cont. Television Shows, Cont. Live Shows
Top Chef Army Wives Keeping up With the Kardashians R&B/ Hip-Hop/ Rap Concert
CNN Newsroom Law & Order SVU The Walking Dead Country Concert
Daily Show with Jon Stewart Pawn Stars Hawaii Five-O Rock Concert
Private Practice Glee Mike & Molly Live Theater
Two and a Half Men Modern Family Movies
Dancing with the Stars Dexter Attends Movies
EducationHighest Level of Education for Head of Household
Currently Enrolled
High School-12 Yr (Graduated) Some Graduate School Full-Time College Student
Some College Graduate Degree Part-Time College Student
College Graduate Graduated College or More Full/Part-Time College Student
Neustar® AdAdvisor Reference Guide www.neustaradadvisor.biz
Grocery Packaged Pie Crust Syrup Frozen Novelty Treats, Cont. Bread, Cont. Canned Soup, Cont.
Keebler Aunt Jemima Popsicle Frozen Treats Sunbeam Other Campbell’s
Pillsbury Hungry Jack Frozen Pizza Wonder College Inn Broth
BBQ/Seasoning Sauces Log Cabin California Pizza Kitchen Cold Cereal Healthy Choice Soup
A-1 Mrs. Butterworth’s Celeste Cheerios (Regular) Progresso
Frank’s Red Hot Sugar Substitutes Digiorno Honey Nut Cheerios Swanson Broth
French’s Splenda Red Baron Multi Grain Cheerios Pasta
K.C. Masterpiece Sweet’N Low Tombstone Cinnamon Toast Crunch American Beauty
Kikkoman Coffee Creamer Totino’s Cocoa Puffs Barilla
Kraft Borden Cremora Frozen Vegetables Fiber One Buitoni
Lawry’s Coffee Rich Birds Eye Kellogg’s Frosted Mini-Wheats Goya
Lea & Perrins International Delight Freshlike Kellogg’s Corn Flakes Ronzoni
McCormick Nestle Coffee-Mate Green Giant Kellogg’s Frosted Flakes San Giorgio
Tabasco Yogurt Pictsweet Kellogg’s Froot Loops Pancake/Waffle Mix
Sweet Baby Ray’s Breyers Frozen Yogurt Kellogg’s Raisin Bran Aunt Jemima
Ketchup Dannon Ben & Jerry’s Kellogg’s Rice Krispies Bisquick
Heinz La Yogurt Breyers Kellogg’s Special K Regular Hungry Jack Pillsbury
Hunt’s Light’N Lively Dannon Kellogg’s Special K Red Berry Krusteaz
Jams & Jellies Yoplait Edy’s Lucky Charms Peanut Butter
Smucker’s Frozen Dinner Haagen-Dazs Post Honey Bunches Of Oats Jif
Welch’s Banquet Dinners Yoplait Hot Cereal Peter Pan
Margarine Healthy Choice Bagels Quaker Old Fashioned Oats Skippy
Land O’Lakes Lean Cuisine Lender’s Quaker Express Instant Oatmeal
Smucker’s
Shedd’s Spread Country Crock
Marie Callender’s Thomas’ Quaker Instant Oatmeal Pickles
Smart Balance Stouffer’s Homestyle Dinner Pepperidge Farm Quaker Quick Oats Claussen
I Can’t Believe its not Butter
Hungry Man (Swanson) Store Brand Quaker Quick Grits Vlasic
Mayo Weight Watchers Smart Ones
Bread Nabisco Prepared Meals
Hellmann’s Frozen Novelty Treats Arnold Quaker OscarMayer Lunchables
Kraft Mayo Blue Bell Bimbo Canned Soup Starkist Tuna Salad Lunch Kits
Kraft Miracle Whip Breyers D’Italiano Campbell’s Chunky Campbell’s Microwave Soup
Mustard Dole Fruit N’ Juice Bars Home Pride Campbell’s Condensed Broth Chef Boy Ar Dee Microwave
French’s Dove Bars Mrs Baird’s Campbell’s Condensed Soup Rice
Grey Poupon Fudgesicle Nature’s Own Campbell’s Healthy Request Carolina
Heinz Klondike Bars Pepperidge Farm Campbell’s Ready To Serve Goya
Kraft Nestle Drumstick Ice Cream Sara Lee Campbell’s Select Minute
Neustar® AdAdvisor Reference Guide www.neustaradadvisor.biz
Grocery, Cont.Rice, Cont. Chocolate/Candy, Cont. Tortilla Chips, Cont. Pretzels, Cont. Tea
Rice-A-Roni 100 Grand Fritos Snyder’s Of Hanover Bigelow
Success 3 Musketeers Pringles Utz Celestial Seasonings
Uncle Ben’s Almond Joy Sun Chips Crackers Tetley
Zatarain’s Baby Ruth Tostitos Keebler Club Twinings
Hot Dogs Butterfinger Wise Keebler Grahams Sports Drinks
Ball Park Cadbury Donuts Keebler Town House Orig Gatorade
Hebrew National Dove Chocolate Promises Dunkin’ Donuts Nabisco Kraft Cheese Nips Powerade
Hillshire Farms Ferrero Rocher Entenmann’s Nabisco Honey Maid Grahams Sparkling Water
Nathan’s Ghirardelli Hostess Nabisco Grahams (Original) Canada Dry
Oscar Mayer Godiva Krispy Kreme Nabisco Premium Saltines Perrier
Johnsonville Heath Bar Little Debbie Nabisco Ritz (Original) Poland Spring
Bar S Hershey’s Almond Ice Cream Nabisco Triscuits S. Pellegrino
Store Brand Hershey’s Bites Baskin-Robbins Nabisco Wheat Thins Original Aquafina Sparkling
Meat Alternatives Hershey’s Kisses Ben & Jerry’s Pepperidge Farm Goldfish Soft Drinks
Boca Hershey’s Milk Chocolate Blue Bell Sunshine Cheez-It Diet 7-Up
Gardenburger Hershey’s Mr. Goodbar Blue Bunny Sunshine Krispy Saltines A&W Diet Root Beer
Morningstar Farms Other Hershey’s Breyers Keebler Diet Dr Pepper
Breath Mints Jolly Ranchers Dairy Queen Nabisco Fresca
Altoids Junior Mints Dreyer’s Pepperidge Farm Diet Mountain Dew
Breath Savers Kit Kat Edy’s Sunshine Diet Sprite Zero
Dentyne Mints Life Savers Candy Haagen-Dazs Toasted Pastries 7-Up
Eclipse Breath Mints M&M’s Turkey Hill Pop Tarts A&W Root Beer
Life Savers Milky Way Nutritional Snacks Toaster Strudel Barq’s Root Beer
Listerine Pocket Paks Mounds Del Monte Mixed Fruit Specialty Drinks Canada Dry Gingerale
Mentos Nestle Crunch General Mills Milk & Cereal Bars
Red Bull Crush
Tic Tac Raisinets Kellogg’s Nutri-Grain Bars Starbucks Dr. Pepper
Chewing Gum Reese Peanut Butter Cups Kellogg’s Rice Krispies Treats Ground Coffee Fanta
Bubble Yum Reese’s Pieces Nature Valley Folgers Mountain Dew
Carefree Skittles Quaker Chewy Granola Bars Maxwell House Minute Maid
Dentyne Ice Snickers Quaker Breakfast Bars Starbucks Mug Root Beer
Other Dentyne Starburst Potato Chips Iced Tea Schweppes Ginger Ale
Ice Breakers Tootsie Rolls Cape Cod Arizona Sierra Mist
Trident White Twix Lay’s (Regular) Crystal Light Sprite
Other Trident Twizzlers Lay’s Light Lipton Squirt
Wrigley’s Doublemint Werther’s Original Baked! Lay’s Nestea Coca-Cola Classic
Wrigley’s Eclipse Whoppers Malt Milk Ball Pringles Snapple Cherry Coke
Wrigley’s Juicy Fruit York Peppermint Patties Ruffles Orange Juice Pepsi-Cola
Wrigley’s Orbit Hershey’s Utz Dole Wild Cherry Pepsi
Stride Mars Lay’s Florida’s Natural Coca-Cola Zero
5 (Five) Nestle Wavy Lay’s Minute Maid Diet Coke
Chocolate/Candy Tortilla Chips Wise Simply Orange Diet Pepsi
Reese’s Chee-Tos Pretzels Sunkist Salad
Snickers Doritos Rold Gold Tropicana Packaged Salad
5-Hour Energy
Neustar® AdAdvisor Reference Guide www.neustaradadvisor.biz
Healthcare Products
Over the Counter Medications - Cold/Allergy/Sinus
Over the Counter Medications - Cold/Allergy/Sinus, Cont.
First Aid, Cont. Sore Throat
Advil Cold/Sinus Vicks Vaporub Johnson & Johnson Cream Cepacol
Alka-Seltzer Plus Cold Cough Remedies Neosporin Chloraseptic
Allegra Delysym Pain Relievers Halls
Benadryl Allergy Halls Advil Luden’s
Benadryl Allergy & Sinus Robitussin Advil PM Ricola
Claritin Tylenol Bayer Asprin Robitussin Honey Drop
Robitussin Cold Vicks 44 Cough Excedrin Tylenol Sore Throat
Sudafed Cold/Sinus Vicks Nyquil Cough Motrin IB Vicks
Theraflu First Aid Tylenol Vitamins/Minerals
Tylenol Allergy/Sinus Bactine Tylenol PM Caltrate
Tylenol Cold Band-Aid Aspercreme Centrum
Tylenol Flu Benadryl Bengay Centrum Silver
Tylenol Sinus Calamine Icy Hot One-A-Day Womens Formula
Vicks Dayquil Cortizone Thermacare Citrical
Vicks Nyquil Curad Aleve
Hobbies & InterestsLeisure Activies/Hobbies
Aerobics Camping Trips Swimming
Basketball Fresh Water Fish Cardio Machine
Mountain/Road Bike Golf Weight Training
Stationary Bike Jogging/Running Yoga
Neustar® AdAdvisor Reference Guide www.neustaradadvisor.biz
Household Products
Recycling Disposable Tableware Dishwasher Detergent, Cont. Cleaners, Cont.
Glass Beverage Containers Disposable Cups & Plates Palmolive Pine-Sol
Newspapers Disposable Food Containers Fabric Softener Pledge
Plastic Beverage Containers Paper Towel Bounce Sheets Scrubbing Bubbles
Metal Beverage Containers Bounty Downy Liquid Simple Green
Disposable Diapers Brawny Downy Sheets Cleaner Wipes
Huggies Scott Towels Snuggle Liquid Clorox
Pampers Sparkle Snuggle Sheets Lysol
Hand Soap Plastic Wrap Suavitel Liquid Mr. Clean
Dial Glad Cling Wrap Arm & Hammer Fresh ‘N Soft Swiffer
Ivory Reynolds Freezer Paper Cleaners Pledge
Softsoap Saran Classic Ajax All Purpose Windex
Dove Saran Cling Plus Arm & Hammer Laundry Detergent
Air Freshener Sprays Gladware Clorox Clean-Up All
Airwick Ziploc Comet Arm & Hammer
Febreze Toilet Paper Easy-Off Cleaner Cheer
Glade Angel Soft Fabuloso Gain
Lysol Neutra Air Cottonelle Fantastik All Purpose Purex
Renuzit Quilted Northern Formula 49 Tide He
Facial Tissues Scott Tissue Lime-A-Way Xtra
Kleenex Dishwasher Detergent Lysol All Purpose Batteries
Puffs Cascade Lysol Antibacterial Kitchen Duracell
Scotties Electrasol Lysol Tub/Tile Energizer
Paper Napkin Dawn Mr. Clean Eveready
Bounty Ajax Murphy’s Oil Soap Panasonic
Brawny Dixie Joy Oxi Clean Rayovac
Home ImprovementPlanned Improvements Workshop Equipment, Cont.
Remodel Bathroom Bosch Porter Cable
Other Remodeling Craftsman Ridgid
Paint Brand Delta Ryobi
Behr Dewalt Skil
Benjamin Moore Husky Snap-On-Tools
Sherwin Williams Kobalt Stanley
Workshop Equipment Makita Own Workshop Equipment
Black & Decker Milwaukee Own Portable Generator
Neustar® AdAdvisor Reference Guide www.neustaradadvisor.biz
Personal CareAfter Shave/Cologne Deodorants Eye Drops, Cont. Toothbrush, Cont.
Calvin Klein Arrid XX Clear Eyes Other Colgate
Gillette Axe Murine Crest
Old Spice Ban Classic Refresh Oral-B Advantage
Baby Products Degree Visine Oral-B Cross Action
J&J Baby Lotion Dove Mouthwash Oral-B Indicator
J&J Baby Oil Gillette Series Act Other Oral-B
J&J Baby Shampoo Mitchum Listerine Cool Mint (Blue) Reach
J&J Baby Wash Old Spice Classic Listerine Freshburst (Green) Whitening
J&J Baby Powder Old Spice Highendurance Listerine Original (Gold) Crest Whitestrips
Body Wash Old Spice Red Zone Scope Cool Peppermint Power Toothbrushes
Aveeno Right Guard Sport Scope Original Mint Colgate Crest
Bath & Body Works Secret Listerine Whitening Sonicare
Caress Suave 24-Hr Protection Crest Whitening Oral-B Powered By Braun
Dial Lady Speed Stick Crest Pro-Health Toothpaste
Dove Speed Stick Shaving Cream Aim
Olay Disposable Razors Barbasol Aquafresh
Softsoap Bic Comfort 3 Colgate Arm & Hammer
Suave Bic Softwin Edge Close-Up
Zest Other Bic Gillette Foamy Colgate
Hair Products Gillette Custom Plus Gillette Fusion Crest
Hair Coloring Products Gillette Daisy Plus Gillette Satin Care Listerine Essential Care
Hair Removal Products Gillette Good News Skintimate Sensodyne
Hair Removal Cream Gillette Venus Toothbrush Dental Floss
Hair Removal Wax Gillette Sensor 3 Aquafresh Butler G-U-M
Product Usage Eye Drops Colgate Total Professional Johnson & Johnson Reach
Electric & Battery Shavers Bausch & Lomb Colgate Wave Crest Glide Oral-B
Life EventsImportant Life Events
Graduation From School Refinanced Home Grandchild Was Born
Changed Jobs-Better Job Made Major Home Improvement Retired Or Took Early Retirement
Changed Jobs-Same Level/Pay Bought A Used Car Or Light Truck Changed Jobs
Changed Jobs-Lower Level/Pay Leased Or Bought New Car Or Light Truck Expect to Enroll/ Return To College
Changed Jobs-To Something Different Child Entered College
Neustar® AdAdvisor Reference Guide www.neustaradadvisor.biz
Personal Finance
Banking Credit Cards, Cont. Charitable Contributions, Cont. Health Insurance, Cont. Tax Preparation
Bank of America Any Mastercard Environmental AARP Manually (Pen/Paper)
Chase Visa Gold Health Humana Professional
Wells Fargo/Wachovia Visa Platinum Political Kaiser Permanente Other Professional On-Site
Non-Interest Bearing Checking Account
Visa Signature Public Radio POS (Point-Of-Service) CPA/Private Accountant
Interest Bearing Checking Account
Visa Standard Public Television Flexible Spending Account
Turbo Tax (Online)
Savings Account Any Visa Private Foundation Brokerage Accounts Turbo Tax (Offline)
No Banking/Investments Accounts
Other Religious Fidelity Investments Value of Securities
Credit Cards Use Credit Monitoring Social Services/Welfare Vanguard $100,000+
American Express Blue Debit Cards Life Insurance Homeowner Insurance $50,000-$99,999
American Express/ Platinum
Mastercard Metlife/Metropolitan AAA $25,000-$49,999
Any American Express Visa Prudential Financial Allstate $10,000-$24,999
Discover Charitable Contributions
Health Insurance Farmers $5,000-$9,999
Mastercard Gold Made Any Charitable Contribution
Aetna State Farm <$5,000
Mastercard Platinum Art/Culture/Humanities Blue Cross/Blue Shield Investments - Type of Loan
Mastercard Standard Education Unitedhealthcare 529 College Savings Home Mortgage
Cigna
PetsPet Ownership Pet Ownership, Cont. Cat Litter Dog and Cat Food, Cont.
At Least 1 Cat At Least 1 Fish Fresh Step Pedigree
At Least 1 Dog Shopping for Pet Supplies Tidy Cats Beneful
At Least 1 Pet Petco Dog and Cat Food Dog Treat
At Least 1 Bird Petsmart Friskies Milk Bone Beggin’ Strips
Neustar® AdAdvisor Reference Guide www.neustaradadvisor.biz
Presence of ChildrenNumber of Children Child Care Presence of Children by
Age and Gender, Cont.Number of Children by Age Group, Cont.
Number of Children by Age Group, Cont.
One In Child’s Home Under Age 2 2+ Children Under 6 2 Children 6-17
Two Presence of Children by Age and Gender
Under Age 18 1 Child 6-11 1 Child 1-17
Three Age 6 to 9 Age 2 to 5 2 Children 6-11 2 Children 1-17
Four or More Age 1 to 11 Age 12 to 17 1 Child 12-17 Youngest Child
None Male Number of Children by Age Group
2+ Children 12-17 <6 Years
One or More Female 1 Child Under 6 1 Child 6-17 6-17 Years
RestaurantsTypes of Food Family Restaurant & Steak Houses, Cont. Fast Food & Drive-in Restaurants Cont.
Vegetarian Outback Steakhouse Church’s Popeyes
Natural Brand Food Red Lobster Cici’s Pizza QuizNos
Healthy Food Ruby Tuesdays Dairy Queen Sonic
Family Restaurant & Steak Houses Tgi Fridays Del Taco Starbucks
Bob Evans Cheesecake Factory Dominos Pizza Subway
Chili’s P.F. Chang’s Dunkin Donuts Taco Bell
Chuck E Cheese Red Robin El Pollo Loco Wendy’s
Cracker Barrel Fast Food & Drive-in Restaurant Jack-In-The-Box Whataburger
Denny’s Arby’s KFC Number of Visits
Friendly’s Boston Market Little Caesar 14+
Golden Corral Burger King Mcdonald’s 6 - 13
IHOP Carl’s Jr. Panera Bread 1 - 5
Longhorn Steakhouse Chick-Fil-A Papa John’s 0
Olive Garden Chipotle Pizza Hut
Neustar® AdAdvisor Reference Guide www.neustaradadvisor.biz
ShoppingClothing Department/Discount/Warehouse,
Cont.Home Furnishing & Houseware Overnight Delivery Services
Abercrombie & Fitch Carson Pirie Scott Hobby Lobby Xprs Mail-USPS
Talbots Family Dollar Store Michaels FedEx
New York & Company Kmart Jo-Ann UPS
American Eagle Outfitters Sam’s Club Bed, Bath & Beyond Other
Ann Taylor Costco IKEA The Disney Store
Dress Barn Dillard’s Pier 1 Imports Sephora
Wet Seal Kohl’s Williams-Sonoma Hallmark/Hallmark Crown
Victoria’s Secret Dollar General Store Ashley Furniture Homestores American Express
Ross JC Penney Home Goods Visa
Banana Republic Lord & Taylor A.C. Moore Grocery Stores
Chico’s Macy’s Academy A&P Food Store
Eddie Bauer Marshalls Footwear Albertsons
Express Nordstrom Famous Footwear Food Lion
Lane Bryant Nordstrom Rack Payless Shoe Source Giant Food Stores
Nike Meijer Foot Locker H.E.B. Pantry
Old Navy Sears Home Improvement Jewel
Coldwater Creek Stein Mart Ace Hardware Kroger
Fashion Bug Target Home Depot Meijer
Gap TJ Maxx True Value Hardware Pathmark
Drug Stores Toys R Us Lowe’s Publix
CVS Value City Department Store Menards Ralph’s
Rite-Aid Wal-Mart Office Supplies Safeway
Sav-On Electronics Office Depot Save-A-Lot
Walgreen’s Radio Shack Office Max Shoprite
Department/Discount/ Warehouse
Gamestop Staples Trader Joe’s
Beall’s Best Buy Online Shopping Vons
Belk Fry’s Electronics Order Banking Services Wal-Mart Super Center
Babies R Us Sporting Goods Order Travel Services/Packages Whole Foods
Big Lots Sports Authority Order Movie Tickets Winn-Dixie
BJ’s Wholesale Club Dick’s Sporting Goods Order Tickets-Not Movies Stop & Shop
Bloomingdale’s Big 5 Sporting Goods Order Men’s Apparel
Burlington Coat Factory Models Order Women’s Apparel
Style & FashionJeans Jeans, Cont. Licensed Clothing Shoes, Cont.
Arizona Guess? College Converse
Calvin Klein Levi’s MLB New Balance
DKNY Lee NFL Nike
Express Levi Strauss Signature Shoes Puma
Faded Glory Old Navy Adidas Reebok
Gap Gloria Vanderbilt Wrangler ASICS Skechers
Neustar® AdAdvisor Reference Guide www.neustaradadvisor.biz
TravelCasino Gambling Domestic Air Travel Hotels for Personal Travel, Cont. Car Rental, Cont.
Atlantic City American Airlines Best Western Hertz
Indian Reservation Delta Comfort Inn National
Las Vegas Southwest Courtyard-Marriott Thrifty
Theme Parks International Air Travel Days Inn Activities
Any Theme Parks American Hampton Inn Attend Event
Disneyland (CA) Continental Hilton Boating
Disney World (Fl) Animal Kingdom Delta Holiday Inn Camping / Hiking
Disney World (Fl) Epcot United Holiday Inn Express Fine Dining
Disney World (Fl) Magic Kingdom Frequent Flyer Programs Marriott Fishing
Disney World (Fl) MGM American Any Hilton Gambling
Sea World Delta Any Marriott Beach
Six Flags Southwest Any Holiday Inn Golf
Any Disney (Fl) Theme Park United Car Rental Shopping
Cruises US Airways Alamo Sightseeing
Carnival Hotels for Business Travel Avis Snow Sports
Royal Caribbean Marriott Any Marriott Budget Spa
Any Hilton Dollar Enterprise Water Sports
Technology & ComputingSubscriber Services Mobile Phone Brand, Cont. Video Game Console, Cont. Camera Brand, Cont.
Subscribes to Any Pay/Premium Channel
LG Online Sony
Purchases Telecom Services Together
Motorola Video Game Type Photo Printing
Time Warner Samsung Action/Adventure Uses Retail Store Walgreens,Etc)
Comcast Mobile Service Provider Arcade/Classics Uses Online Service (Kodak Gallery,Snapfish,etc.)
Computer Purchase AT&T Fighting DVD Brand
5 + Yrs Ago Cingular Racing Panasonic
4-5 Yrs Ago Sprint/Nextel Role-Playing Philips/Magnavox
3-4 Yrs Ago T-Mobile Shooter Samsung
2-3 Yrs Ago Verizon Sports Sony
1-2 Yrs Ago Tracfone Online DVR Provider
<1 Yr Ago Mobile Plan Type Strategy Cable Company
Computer Brand Plan-Annual/Multi-Year Con-tract
Online Activities DirecTV
Apple Prepaid Download Or Listen To Podcasts Dish Network
Compaq No Contract (Not Prepaid) Download Or Listen To Podcasts TV Brand
Dell Family Plan Download Movies JVC
Hewlett Packard Individual Plan Listen To Internet Only Radio Stations LG
Toshiba Video Game Console Listen To Satellite Radio Online Panasonic
Satellite Radio Nintendo DS Listen/Traditional Radio Stations Online
Philips/Magnavox
Sirius Sony PSP Camera Brand Samsung
XM XBOX 360 Canon Sharp
Mobile Phone Brand Nintendo Wii Kodak Sony
Apple Playstation 3 Nikon Toshiba
Blackberry Offline Olympus
Neustar® AdAdvisor Reference Guide www.neustaradadvisor.biz
IRI Beauty Products Grocery, Cont. Grocery, Cont Household Products, Cont.
Cover Girl Buyers Birds Eye Buyers Heavy Cold Cereal Buyers Lysol Household Cleaner Cloths Buyers
L’Oreal Buyers Pepsi Buyers Heavy Frozen Entrees Buyers Heavy Toilet Tissue Buyers
Revlon Buyers Hamburger Helper Buyers Heavy Salty Snacks Buyers Heavy Lysol Buyers
Neutrogena Buyers Orbit Buyers Heavy Chips Buyers Heavy Clorox Buyers
Heavy Beauty Product Buyers Altoids Buyers Heavy Frozen Vegetable Buyers Air Wick Buyers
Grocery Chips Ahoy Buyers Heavy Instant Coffee Buyers Clorox Bleach Buyers
Nabisco Bakery Snacks Buyers Pop-Tarts Buyers Heavy Kids Cereal Buyers Huggies Buyers
Pillsbury Dough Buyers Green Giant Canned Vegetable Buyers
Heavy Yogurt Buyers Bounty Buyers
Betty Crocker Baking Mix Buyers Weight Watchers Frozen Meal Buyers
Special K Bars Buyers Personal Care
Nabisco Salty Snacks Buyers Green Giant Frozen Vegetables Buyers
Healthcare Products Heavy Diaper Buyers
Nabisco Miscellaneous Snacks Buyers
Healthy Choice Frozen Meal Buyers
Heavy Mucinex Buyers Listerine Buyers
Betty Crocker Stuffing Buyers Häagen-Dazs Buyers Cepacol Buyers Biotene Buyers
Starbucks Coffee Buyers Special K Beverage Buyers Prilosec OTC Buyers Aquafresh Buyers
Pillsbury Frozen Pie Buyers Yoplait Buyers Heavy Vitamin Buyers Crest Buyers
Coke Buyers M&M’s Buyers Hvy Over the Counter Product Buyers
Polident Buyers
Diet Coke Buyers Lay’s Buyers Tums Buyers Scope Buyers
Progresso Buyers Cheerios Buyers Zantac Buyers Sensodyne Buyers
Doritos Buyers Honey Nut Cheerios Buyers Benadryl Buyers Nivea Buyers
Kashi Buyers Fiber One Cereal Buyers Sudafed Buyers Gillette Buyers
Lucky Charms Buyers Fiber Plus Buyers Claritin Buyers Dove Buyers
Chex Buyers Special K Buyers Theraflu Buyers Pets
Trix Buyers Nabisco Cookies Buyers Band-Aid Buyers Heavy Cat Food Buyers
Bear Naked Granola Buyers Nabisco Crackers Buyers Tylenol Buyers Heavy Dog Food Buyers
Jello Pudding Buyers Bayer Aspirin Buyers Advil Buyers Pedigree Buyers
Jello Gelatin Buyers Cesar Dog Food Buyers Breathe Right Buyers Purina Buyers
Bisquick Buyers Frosted Mini-Wheats Buyers Abreva Buyers Shopping
Del Monte Fruit Buyers Kix Buyers Household Products Loyal Walmart Buyers
Betty Crocker Instant Potatoes Buyers
Nutri Grain Bars Buyers Lysol Household Cleaner Buyers Heavy Club Store Buyers
Del Monte Vegetable Buyers Hunts Buyers Lysol Air Freshener Buyers Loyal Target Buyers
(*This is a sample, more data is available and being added often)
AdAdvisor New Mover Data
New Mover Data (*New Mover Data is based on the month a household moves locations. For example: January, February, etc.)
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V1-5/28/2013
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