NetworkingNetworkingbyby

Association(s)Association(s)

Paul E Maynard’s Paul E Maynard’s Presentation toPresentation to

Dallas IABCDallas IABCOctober 12, 2010October 12, 2010

Why do this?Why do this?

Interaction face-to-faceInteraction face-to-face This is about engagementThis is about engagement

Long termLong term This takes timeThis takes time

Relationship buildingRelationship building Pay attentionPay attention

ServiceService Become a part of the organizationBecome a part of the organization

The FormulaThe Formula

FindFind

AttendAttend

ServeServe

FindFind ResearchResearch

Internet searchInternet search Business journal or newspaperBusiness journal or newspaper

Ask aroundAsk around Do your peers and friends know about it?Do your peers and friends know about it? Buzz?Buzz?

Determine if it is appropriateDetermine if it is appropriate Who attends?Who attends? What is the value to you?What is the value to you?

Make a list and prioritizeMake a list and prioritize Rank themRank them

AttendAttend

Try out an eventTry out an event More than onceMore than once

Work the roomWork the room Find out who are regulars, who are first Find out who are regulars, who are first

timerstimers DiscoverDiscover

Why do people come to these things?Why do people come to these things? Who runs the organization?Who runs the organization?

ServeServe ParticipateParticipate

VolunteerVolunteer WriteWrite GreetGreet

OrganizeOrganize CommunicateCommunicate

ServeServe CommitteesCommittees BoardsBoards

EvaluatingEvaluating

WhereWhere Go where your customers areGo where your customers are Know your environmentKnow your environment

WhatWhat Know the shelflifeKnow the shelflife Consider timeConsider time

WhoWho The hostThe host The attendeesThe attendees GuestsGuests

WhyWhy Have a reasonHave a reason Don’t oversaturateDon’t oversaturate

Types of AssociationsTypes of Associations Peer professionalPeer professional

IABCIABC AMAAMA DSVCDSVC DPADPA

Fraternal or serviceFraternal or service RotaryRotary LionsLions

CivicCivic Chambers of CommerceChambers of Commerce

BusinessBusiness CEO NetworkersCEO Networkers Homeowner’s associationsHomeowner’s associations National groupsNational groups

ClubsClubs Alumni AssociationsAlumni Associations

Peer ProfessionalPeer Professional

““Your people”. They know:Your people”. They know: Your fieldYour field Your jobYour job Your workYour work

Could be partnersCould be partners Could be clientsCould be clients Recognize trendsRecognize trends

Peer Professional Peer Professional Success StorySuccess Story

Tom Dennis and DFW AMATom Dennis and DFW AMA Active volunteerActive volunteer Board memberBoard member Company sponsorshipsCompany sponsorships Had an impact on the organizationHad an impact on the organization

Fraternal or ServiceFraternal or Service

Connects you to a causeConnects you to a cause And those in the community with the same And those in the community with the same

interestinterest Connects you to leaders in business and Connects you to leaders in business and

public officepublic office Levels the fieldLevels the field

Great outletGreat outlet Your conscienceYour conscience Sense of community and serviceSense of community and service

Fraternal or Service Fraternal or Service Success StorySuccess Story

Jenny Dowdy and RotaryJenny Dowdy and Rotary Preston Center and Frisco Sunrise chaptersPreston Center and Frisco Sunrise chapters Active volunteerActive volunteer SpeakerSpeaker Host for eventsHost for events

ChambersChambers Best way to learn your communityBest way to learn your community

HistoryHistory IssuesIssues

Connects you to leaders in business and public Connects you to leaders in business and public officeoffice Committee membership and chairmanshipsCommittee membership and chairmanships Connections at eventsConnections at events

Great outlet for finding business partners and Great outlet for finding business partners and clientsclients Over timeOver time PersistencePersistence Consistency Consistency

Chamber Chamber Success StorySuccess Story

Joan Nye and NDCCJoan Nye and NDCC Only a member for 2 monthsOnly a member for 2 months Found several clientsFound several clients Referred a dozen moreReferred a dozen more Active volunteerActive volunteer

Business GroupsBusiness Groups

Connect you to a variety of peersConnect you to a variety of peers Connections at eventsConnections at events

Could be national or localCould be national or local Great outlet for finding business Great outlet for finding business

partners as well as clientspartners as well as clients Rely on word of mouth (WOM) for Rely on word of mouth (WOM) for

referralsreferrals

Business Business Success StorySuccess Story

Elizabeth Naylor and CEO NetworkersElizabeth Naylor and CEO Networkers Long-time memberLong-time member

More than 10 yearsMore than 10 years Weekly meetingWeekly meeting

WOM ReferralsWOM Referrals Almost all of her businessAlmost all of her business Referrals beget referralsReferrals beget referrals

Homeowner’s AssociationHomeowner’s AssociationSuccess StorySuccess Story

Brien Caldwell and his homeowners’ Brien Caldwell and his homeowners’ associationassociation OfficerOfficer Board memberBoard member Increased his visibilityIncreased his visibility Built his networkBuilt his network

National Business GroupsNational Business Groups

National with local ties (chapters)National with local ties (chapters) Market- or business-specificMarket- or business-specific

BOMABOMA ASISASIS NACSNACS

Move up or move down to connect Move up or move down to connect within the networkwithin the network

ClubsClubs

Connect you to your direct peersConnect you to your direct peers Committee membership and chairmanshipsCommittee membership and chairmanships Connections at eventsConnections at events

Great outlet for finding business Great outlet for finding business partners more than clientspartners more than clients

Would I be a member of a club that lets Would I be a member of a club that lets me be a member?me be a member?

Clubs Clubs Success StorySuccess Story

University of Arizona Alumni AssociationUniversity of Arizona Alumni Association Connections to major companiesConnections to major companies

ConsultingConsulting AerospaceAerospace Construction and engineeringConstruction and engineering

Connections back to campusConnections back to campus Alumni Association President Alumni Association President University PresidentUniversity President

In SummaryIn Summary

Know why you are doing thisKnow why you are doing this Remember the formula—FASRemember the formula—FAS Use all of your toolsUse all of your tools Practice patience and persistence Practice patience and persistence

For more informationFor more information

Paul E MaynardPaul E Maynard 817-891-1167817-891-1167 paul@paulemaynard.compaul@paulemaynard.com www.linkedin.com/in/paulmaynardwww.linkedin.com/in/paulmaynard www.facebook.com/thepaulmaynardwww.facebook.com/thepaulmaynard www.twitter.com/paulem53www.twitter.com/paulem53