Post on 29-Nov-2014
description
Develop In-Arena Activation To Promote
Company Marketing Goals
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Electronic Expo, NJ Nets corporate partners, was looking for a new way to engage with fans on
gameday in order to capitalize on their product variety and attractive prices
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Activation Goals: Maintain and build Electronic Expo Business message as a
Nets official partner
Create a memorable in-game activation with maximum fans participation
Drift traffic to Electronic Expo stores using couponing and special offers
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Price Is Right "!
Creating an in-game activation base on the known game show – The Price Is Right!
In Arena main screen will show the Expo's product of the Game
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Price Is Right !
Nets Fans from different sections will be shown live on the arena split screens and will compete by naming the right priceThe winner will receive the product and the rest of their section will receive 20% on
any of their purchase by showing their game ticket
The other participates and the rest of the fans will receive a lower value discountTomer Melman
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Expected Results:
Creating a hype and excitement around the brand
Associating with “Right” prices concept
Engaging maximum number of fans during the game along with increasing the awareness toward
Drifting fans to store to use the special discount
Tie-in with fans
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